Happy Thanksgiving to our American members!! Also, happy birthday to @Ulrik Lehrskov-Schmidt — you’re such a big part of this community!

Rippling recently wrapped up an interesting A/B test on their demo form ⬇️ They wanted to know if a center-framed form or a right-aligned form + content on the left would win. At DoWhatWorks, we find that the isolated form on page (vs. form + additional side-by-side content) tends to win. Besides Rippling, we see this from Zendesk, Brex, Elevenlabs, and dozens of others. Having tested this myself (and studied heatmaps), and talking with teams that have seen lift with the center form, I think a lot of this is tied to time-to-completion. With the additional content, folks spend more time digesting your framing and looking at your talking points (and potentially even seeing flags that worry them, like 4.4 stars on a social proof icon) before they get to form fill out. Obviously, with any of these trends, there is a lot of nuance (what is the traffic source, how does it vary by industry, how do multi-step forms factor in etc.). In addition, for individual tests like this Rippling test, when there are more variables changed at once, that can muddy things. But this is where having a large data pool across dozens (even hundreds of tests) on the same website elements can help us reduce the noise and increase the signal. Have you tested this on your demo form before? What did you find?

I'm a consultant working with SaaS companies on pricing strategy and contract terms, predominantly in healthcare tech but now across other sectors. My clients operate in the $5-10-20k+ MRR minimum contract value space—basically, they're selling enterprise/mid-market deals rather than per-seat models. I'm curious whether the pricing frameworks and strategies discussed here translate to that higher-ticket tier, or if the dynamics are fundamentally different enough that the learnings don't carry over. Are there folks here working in that contract-value space who could speak to what's similar/different about pricing strategy at that level? Thank you!

I looked at the top 100 software companies and only one of them does this... Mailchimp offers a quiz on their pricing page to highlight the best plan for you. I know folks are skeptical of this. They are concerned the quiz will upsell. But I am bullish on this for a few reasons… 1) If a prospect wants to manually select the best plan themselves, they can. This is just an option, one that a person like me would prefer to take to shortcut the process, but nobody is forced into the quiz. At the end of the quiz, Mailchimp also has a summary section where they detail why you were recommended that specific plan based on the features and specs you requested. 2) Pricing, especially for multi-product SaaS, is complex. This is a way to simplify things for users. I think we are moving in a direction where all these quiz inputs could lead to an AI-prefilled prompt that gives a nuanced and in-depth answer as to what plan is best, and the result could be embedded on your pricing page next to the plans, so you don’t have to leave the page. Instead of “Find my Plan” it could even say “Ask ChatGPT what plan is best for me". 3) The way we interface with websites is going to change. We are moving towards a world where a prospect goes to a site and types their intent into an LLM-style input box. The input then creates the site experience from the exact intent and questions the prospect has. That world I envision would naturally move towards pricing being pre-selected based on needs/preferences, and I think prospects are going to get used to this style of interfacing (in the same way that most users today are comfortable with a single LLM output versus having dozens of links to browse through when they search something on Google). Do you think in the future consumers are going to get more used to typing in their needs and getting a single output (LLM style) versus browsing (Google classic style)?

Hey PricingSaaS Community 👋 🚨We’ve just dropped our Q1 2025 PricingSaaS Trends Report 🚨 Last year, we saw more and more companies changing their pricing [21.6% vs 14.4% in 2023.] And, AI completely shifted how companies think about packaging and monetizing outcomes. So - we’ve put together a full retrospective looking at how 500 top SaaS players navigated these changes. What we found: - Surprising category trends (from AI tools to workplace management) - How companies got creative with discount strategies - The big push toward enterprise pricing - And a lot more... Check it out here: https://pricingsaas.com/benchmarks/saas-pricing-benchmarks-2024 Want to dig into specific data points? Drop me or Rob a note here or LinkedIn - happy to get granular. P.S. Notice anything different about the PricingSaaS branding? 👀 We’re soon to be sporting a new look…