Howdy pricing people!
Another awesome Office Hours coming up next Monday, 4/20.
I'll be joined by — and we're digging into something most SaaS companies underinvest in: how to price and package professional services. This is the stuff that rarely gets talked about publicly. Onboarding fees, implementation packages, training, custom work. It's often where serious revenue is hiding.
Especially now, as AI changes what "services" looks like in practice:
→ How do you structure services pricing so it complements the product instead of competing with it? → When does it make sense to price services as a standalone revenue stream vs. bundled in?
→ How do you handle pricing when AI is automating large portions of delivery?
→ What does willingness to pay actually look like for hands-on help in 2026?
Ulrik's been doing this work for years and he's one of the best at cutting through the noise on pricing structure.
We'll collect questions in advance, then shift to open Q&A.
Drop your questions below and I'll make sure we cover them.
Rob