Howdy pricing people! Hope you all had a restful break and your year is off to a great start. We're back at it with a fresh Office Hours session with @Ulrik Lehrskov-Schmidt. Most of you know Ulrik, but if not, he wrote my personal favorite book on pricing, The Pricing Roadmap, and has worked with 200+ B2B SaaS companies as the CEO of Willingness to Pay. We'll be collecting questions in advance (@Alexa Gjonca - already got yours 🫡) and will use the remainder of the hour for live Q&A. The event is next Friday, 1/16, at 10am EST. Register here and drop your questions in the thread below. Look forward to seeing you there! Rob + Ulrik

Howdy pricing people! Hope your week is off to a great start. In two weeks, we're hosting a private event with Scott Woody, CEO of Metronome. Scott is one of my favorite thinkers on SaaS and AI pricing, and past Office Hours sessions have been jam-packed with insights. We're looking for a short list of leaders at Enterprise SaaS and AI companies to join the session to discuss: - Designing Pricing & GTM for AI - Building a Monetization Operating System - Open Floor: AI Pricing Challenges You're Facing We'll be keeping attendance to this one limited. If you'd like to attend, apply at the link below: https://luma.com/z6cw0f54 Otherwise, have a great week! If you're in the US, happy Thanksgiving 🦃 Rob

Hey y'all! Next Thursday, I'll be co-hosting a webinar with Casey Hill. In it, we're going to dig into the DoWhatWorks data and cover four pricing page tactics that consistently drive conversions, including: - The Right Number of Plans ​ - Pricing Plan Subheaders that Sell - Clear, Action-Oriented CTAs ​ - Sign-Up Form Optimization ​ If you're working on a PLG product, we'd love to see you there. Register at the link below: https://us02web.zoom.us/webinar/register/WN_jmhWBrduQ0SEIjG7oDhLAQ#/registration Until next time 🫡 Rob

Just got off the Office Hours call, and found it hugely valuable. We're a small analytics startup, and I was definitely a little worried our questions were going to be too bespoke, but Ulrik has a great way of getting to the meat of the question and leveling it out so that it's relevant broadly. Lots of different business sizes and types, and I learned something from listening to everyone's Q&A. Big fan, and huge thank you to @Rob Litterst and @Ulrik Lehrskov-Schmidt for being so generous with your time!

Howdy pricing people! We're starting a new event series called Office Hours, where members can learn from experienced pricing experts. We'll be kicking things off with pricing legend Ulrik Lehrskov-Schmidt on Thursday, November 6th from 12:30pm - 1:30pm EST. Most of you know him, but if you don't, Ulrik is the one of the top pricing advisors in the world and has helped 200+ B2B SaaS companies evolve their pricing and packaging strategy. This is a first-come-first-served AMA format, and all questions are welcome! Once we get through submitted questions and follow ups, we'll open the floor to live Q&A. Drop your questions in the comments and add the event to your calendar at the link below: https://www.skool.com/pricingsaas/calendar?calDate=1763825305&eid=b2d04ef238754259a965e015465ff2d3 See you there 🫡 Rob