Hey y'all! Next Thursday, I'll be co-hosting a webinar with Casey Hill. In it, we're going to dig into the DoWhatWorks data and cover four pricing page tactics that consistently drive conversions, including: - The Right Number of Plans ​ - Pricing Plan Subheaders that Sell - Clear, Action-Oriented CTAs ​ - Sign-Up Form Optimization ​ If you're working on a PLG product, we'd love to see you there. Register at the link below: https://us02web.zoom.us/webinar/register/WN_jmhWBrduQ0SEIjG7oDhLAQ#/registration Until next time 🫡 Rob

Howdy pricing people! Hope your week is off to a great start. In two weeks, we're hosting a private event with Scott Woody, CEO of Metronome. Scott is one of my favorite thinkers on SaaS and AI pricing, and past Office Hours sessions have been jam-packed with insights. We're looking for a short list of leaders at Enterprise SaaS and AI companies to join the session to discuss: - Designing Pricing & GTM for AI - Building a Monetization Operating System - Open Floor: AI Pricing Challenges You're Facing We'll be keeping attendance to this one limited. If you'd like to attend, apply at the link below: https://luma.com/z6cw0f54 Otherwise, have a great week! If you're in the US, happy Thanksgiving 🦃 Rob

Just got off the Office Hours call, and found it hugely valuable. We're a small analytics startup, and I was definitely a little worried our questions were going to be too bespoke, but Ulrik has a great way of getting to the meat of the question and leveling it out so that it's relevant broadly. Lots of different business sizes and types, and I learned something from listening to everyone's Q&A. Big fan, and huge thank you to @Rob Litterst and @Ulrik Lehrskov-Schmidt for being so generous with your time!

Howdy pricing people! We're starting a new event series called Office Hours, where members can learn from experienced pricing experts. We'll be kicking things off with pricing legend Ulrik Lehrskov-Schmidt on Thursday, November 6th from 12:30pm - 1:30pm EST. Most of you know him, but if you don't, Ulrik is the one of the top pricing advisors in the world and has helped 200+ B2B SaaS companies evolve their pricing and packaging strategy. This is a first-come-first-served AMA format, and all questions are welcome! Once we get through submitted questions and follow ups, we'll open the floor to live Q&A. Drop your questions in the comments and add the event to your calendar at the link below: https://www.skool.com/pricingsaas/calendar?calDate=1763825305&eid=b2d04ef238754259a965e015465ff2d3 See you there 🫡 Rob

Hey y’all, Mark your calendars! Our friends at DigitalRoute are hosting a virtual roundtable diving deep into the world of usage data and how it’s shaping the future of SaaS. If you’re unfamiliar with DigitalRoute, their story is fascinating. They started in telecom during the mobile revolution, helping providers make sense of complex usage data and deliver simpler, smarter billing experiences. Now, they’re bringing that same expertise to SaaS — empowering companies like Adobe, Oxio, and SAP to decouple usage data from production systems, unlock clearer insights, and power more dynamic pricing strategies. This roundtable will explore: - Usage data monetization trends - How to operationalize usage data effectively - Best practices to future-proof data operations in the age of AI If you’re thinking about how your business can better harness usage data, this is a conversation you won’t want to miss. The event will take place on Wednesday, November 19th at 12:30pm EST. 👉 Register here to save your spot. — The PricingSaaS Team