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START HERE: How It Works & What To Do Next ⬇️
Welcome to OWNR OPS 🤝 The mission here is simple: Help clearing & mulching owner‑operators build 7‑figure businesses with real systems. If you haven't booked your onboarding call yet, go ahead and book here (for new members). If you already had your onboarding call, we want to know who you are and how we can help each other. 1. Comment your intro on this post (template in pinned post) 2. Reply to 3 other members 3. Set up your profile Get to Level 3 to unlock the MAIN thing you will need to grow your business PS: for best results add a detailed bio, profile picture, and socials to your profile.
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Spring season is in full swing! (3/24 Ad campaign update)
NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)
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UPDATE:
Just wanted to stop in with a quick update from this last rant... - As of 3/21, I am now a Licensed Class A CDL driver! - Have $28.6k worth of work quoted for month of April - Have deposits placed on $22k of the $28.6k - Submitted my two week notice at my W-2 job. - patiently awaiting the arrival of my HM-60DR Mulcher (CAT 275xe LM2 is ready at dealer) So hungry and ready to get my company off the ground and rolling. I appreciate everything this group has given me to get to this point. Wouldn't be here without all the words of wisdom from Austin and the group! POSTED 13 Days Ago: What they say is true, you can just do things. BUT! You can just do things a whole lot easier with the advice that Austin has given us. Let me explain with a quick timeline of events for myself and my company: January 2026: Signed with a recommended marketing company from a trusted family member. They built a nice website, Google Business Profile, as well as some other small things for SEO, nothing major. February 2026: Website launched, started some cold outreach to test the market. Started with some simple facebook business posts and $5-20 a day ads (I've never had social media so this was intimidating). Leads started to trickle in and started doing my first few site visits. Also ordered some nice shirts, hats, business cards and began getting the word out for my company. End of the month, I acquired a ram 4500, 25k gooseneck, and began CDL practice. March 2026: CDL training complete, 10 quotes out, 5 jobs with deposits placed, and more leads coming in. Finishing up CDL training in preparation for the arrival of my new CAT 275xe lm2 and Shearex mulcher head first week of April. April 2026 Plan: Execute jobs that are in the queue with 5 star service and start working for those 5 star reviews. Build momentum, and knock 2026 out of the park. Long story short, in just a few months, I got the LLC started, begun grinding for brand recognition in my area, found demand, started visiting and quoting jobs, and already have enough work booked to have a profitable launch, all before the machine has even arrived.
Latest ad! Our favorite to date!
My business partner and I think we absolutely nailed this one, let us know what you think? Critics in here have literally built our business!!!
Latest ad! Our favorite to date!
Lead form questions
I'm looking to optimize my lead generation campaigns. For those running ads on Facebook and Google, what specific qualifying questions have you found most effective on your lead forms?"
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