Lets geek out a bit on the marketing side boys, keywords keywords keywords. To negative keyword or to not negative keyword, that is the question. Lets talk about some good keywords, some bad bleeding keywords (like 'rent" or 'how to') For me 'land clearing' seems to be my biggest spender. Don't see a ton on 'forestry mulching' Google wants to spend our money as fast as possible. Having to fight back The Google from wasting all my money on bad impressions must end!

@Chris Leeck asked about apps here’s the simple stack I’d use if I had to start over tomorrow. 1. The Brain: Claude (AI) Claude is what I’m building all my AI agents with. It’s running a huge chunk of my business right now. - Writes and codes - Pulls data from Jobber + GoHighLevel - Builds reports and dashboards - Runs daily / weekly checklists - Helps run our marketing team You can get started for ~20–30 bucks a month, and there’s a beefier plan (the one I use) that can handle code, spreadsheets, and more. If you want a deeper breakdown of how I’ve wired Claude into Bear Claw + OWNR OPS, comment CLAUDE below and drop your questions. I’ll build this week’s live stream around it. 2. The Must-Have App: Jobber Jobber is what we use for: - Quoting - Scheduling - Invoicing - Time tracking (we sync timesheets into Gusto for payroll) I’ve used it since day one at Bear Claw. It’s the app I recommend if you’re not “techy” and your crew isn’t either. - Way simpler than trying to run everything in GoHighLevel - Way easier to train field guys on - Handles the ops side so you can focus on selling and doing the work If you want to grab it using my link you can get a free trial & discount code here: go.getjobber.com/ownrops At the time I recorded this, Jobber was running a 40% off promo (depending on when you view it, it could be already back down to 20% — I don't have any say when they run/change these promos fyi) Check that link for whatever their current deal is and take advantage if it’s live. 3. The Rest Of The Stack (Nice-To-Haves) - GoHighLevel / OWNR OPS snapshot – Marketing, leads, and automation. - OnX – Mapping and acreage estimation. - Zapier – Glue between everything (FB → text to your phone, Jobber ↔ GoHighLevel, etc.). - Gusto – Payroll + benefits (syncs with Jobber timesheets). - Google Workspace – Gmail, Drive, Docs, Sheets, quick video edits, plus Google’s AI (Gemini)

Was anyone expecting to get more land clearing calls and wind up doing more normal excavation. I love loans clearing but I get a substantially more residential excavation work.

since i started running my facebook and google ads a week ago. my phone has been getting riddled with SPAM calls. i have had one legit call. how do you guys deal with this?

NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)