I’ve officially launched and I’m in lead-gen mode right now before purchasing equipment. Current setup: - Website is live - Business phone number is set up - Running $60/day in ads right now - 2 ads launched - 3rd ad about to launch - Recording more creatives today and tomorrow My main goal right now is to generate consistent lead flow and booked jobs first, then use that momentum before pulling the trigger on equipment. I’m brand new in the Texas market, so I’m learning fast and testing aggressively. If anyone has advice on what worked best for you early on, lead generation tips, mistakes to avoid, or wants to hop on a quick call, I’d really appreciate it. DM and I can send over my number. Thanks everyone.

Lets geek out a bit on the marketing side boys, keywords keywords keywords. To negative keyword or to not negative keyword, that is the question. Lets talk about some good keywords, some bad bleeding keywords (like 'rent" or 'how to') For me 'land clearing' seems to be my biggest spender. Don't see a ton on 'forestry mulching' Google wants to spend our money as fast as possible. Having to fight back The Google from wasting all my money on bad impressions must end!

@Chris Leeck asked about apps here’s the simple stack I’d use if I had to start over tomorrow. 1. The Brain: Claude (AI) Claude is what I’m building all my AI agents with. It’s running a huge chunk of my business right now. - Writes and codes - Pulls data from Jobber + GoHighLevel - Builds reports and dashboards - Runs daily / weekly checklists - Helps run our marketing team You can get started for ~20–30 bucks a month, and there’s a beefier plan (the one I use) that can handle code, spreadsheets, and more. If you want a deeper breakdown of how I’ve wired Claude into Bear Claw + OWNR OPS, comment CLAUDE below and drop your questions. I’ll build this week’s live stream around it. 2. The Must-Have App: Jobber Jobber is what we use for: - Quoting - Scheduling - Invoicing - Time tracking (we sync timesheets into Gusto for payroll) I’ve used it since day one at Bear Claw. It’s the app I recommend if you’re not “techy” and your crew isn’t either. - Way simpler than trying to run everything in GoHighLevel - Way easier to train field guys on - Handles the ops side so you can focus on selling and doing the work If you want to grab it using my link you can get a free trial & discount code here: go.getjobber.com/ownrops At the time I recorded this, Jobber was running a 40% off promo (depending on when you view it, it could be already back down to 20% — I don't have any say when they run/change these promos fyi) Check that link for whatever their current deal is and take advantage if it’s live. 3. The Rest Of The Stack (Nice-To-Haves) - GoHighLevel / OWNR OPS snapshot – Marketing, leads, and automation. - OnX – Mapping and acreage estimation. - Zapier – Glue between everything (FB → text to your phone, Jobber ↔ GoHighLevel, etc.). - Gusto – Payroll + benefits (syncs with Jobber timesheets). - Google Workspace – Gmail, Drive, Docs, Sheets, quick video edits, plus Google’s AI (Gemini)

Was anyone expecting to get more land clearing calls and wind up doing more normal excavation. I love loans clearing but I get a substantially more residential excavation work.

since i started running my facebook and google ads a week ago. my phone has been getting riddled with SPAM calls. i have had one legit call. how do you guys deal with this?