My Social media content playbook/capcut how to
We launched our socials two weeks ago today. TBH it feels like a year ago. Not going to lie managing social media is a literal full time job itself! We made the commitment to post something on all platforms every single day and we’ve learned a lot of lessons in that short amount of time. I figured I’d share what’s worked and what I’ve learned in doing this in this time. We don’t have a huge following YET, but we are getting new followers every day on all platforms but most importantly we have booked 4 jobs off simple organic posted content, not boosted or ad. I AM NOT AN EXPERT. But I I can save someone the trouble and stress just starting that I went through then it’s a win in my book! Discuss here what works for you if you have a different way of doing anything! I’m all ears. This is trial and error that I’ve found. So where to start…. Film everything. My business partner comes to every single thing we do. Quotes/jobs/equipment maintenance runs. EVERYTHING. We have a camera going constantly. Our top performing video was literally a blooper the camera caught with us screwing around after practicing an ad. If you’re a one man crew it seems weird but buy a phone holder or selfie stick and film. I know it’s weird but DO IT. It’s a pain but also set up a tripod and film yourself in the machine if you don’t have someone who will come with you. Film straight up and down with your phone, not sideways. It transfers to the most platforms that way!!! Buy a good microphone- I bought the Rode Microphone set from Best Buy and they’ve been Awesome. They were $105., they have cheaper ones and more expensive ones. You may think you don’t need a mic but I’m telling you the difference is night and day. Here’s an attachment that plugs into my phone and the mics work and are clear as far as 30 feet away. Also clear Audio inside a machine while running. Mics clip right to my shirt. Practice with CapCut or another video editor I use cap cut. It’s the first one I’ve found and I have just became familiar with it. Important *dont over edit* when you first start editing you’re going to want sick explosions and awesome graphics and all sorts of frill. I went through it too. It doesn’t work. We aren’t machine salesmen, we are selling a service to people who don’t care about the machine or crazy edits.