When Colby started with us last year, he had about $30,000 operating cash after taking over a tree biz Same crew. Same trucks. Same equipment. AND same pricing... Fast forward: He’s now sitting on $200,000 cash and his tree business blew past his $680,000 goal Nothing “magical” happened. Here’s what actually changed: 1. He stopped being the bank. - We flipped his terms to requiring 50% deposit on quotes. - That one move alone took the constant “uh, it’s pretty tight right now…” feeling and killed it. 2. He raised his day rate based on real costs. - Started the year at $3,500/day. - Dialed in his real crew‑day costs (labor, fuel, wear, machines, etc.). - Bumped to $4,400/day and kept selling. 3. He actually knew his numbers. - No more “I think we’re making money.” - Job costing + clear targets = confidence to charge what the work is worth. His words, not mine: > “For me it was a pretty profound change because I was doing both at the same time… starting rate this year for our day was $3,500 and now we’re $4,400, and in that mix we added 50% deposit in. Revenue last year was $400,000 and we’re on track to exceed our goal of $680,000 for the tree service." This is what happens when an Operator: - Stops guessing on pricing - Stops fronting all the cash for clients - Starts running a real operating system instead of a “busy job” If you’re reading this and: - You don’t take real deposits - You don’t have a crew‑day rate you can explain on paper - You’re still waking up wondering if there’s enough in the account for payroll …these are the exact levers we install inside OPS Accelerator. I’m launching another Texas location to go from $0 → $100K/month this year using the same system we teach in this group, and the first Accelerator cohort is going to see that build in real time. We're kicking off Jan. 31st with this year's Accelerator cohort If you want to fix your pricing, lead flow, cash collection, and crew‑day math the way Colby did, drop “OPS” in the comments or go here to apply for OPS Accelerator:

Shoutout to @Jay Biggs for the killer before & afters out in Washington 💪 If you’re in the first 12–24 months of growing your land clearing biz, do this every single job: 1. Take clear BEFORE & AFTER photos. 2. Post them to your Google Business Profile + socials. 3. Repeat until your feed + GBP look like a wall of proof. This does two things: - Builds instant trust with strangers who don’t know you yet - Makes your Facebook ads convert better because people can see the transformation, not just read about it If you’re already spending on FB ads and NOT doing this, you’re leaving cheap leads on the table. Jay, awesome work on these. I dropped a quick mockup of a simple before/after layout for you below so everyone can see how easy this is to implement. P.S. Here’s a simple Canva before/after template you can copy and use in under 5 minutes 🤝

I posted a Facebook ad 4 or 5 days ago and had a reply withing 24 hours. Here's my process, When they click my ad, I have it setup so I get Name, Email, phone number, What project they need help with? and When they need it done? I -texted- the customer before the call.. stating Who I was, and that I was calling them in a few minutes if that was ok. I do this so customers don't treat my call as Spam. Everyone gets too much of this so I think I've improved my First call contact with the customer. Anyway we had to wait for the rain storm to pass. Today is clear and I'm heading out.

I got a brag on @Chris Green for a bit as I just checked out his Facebook page, and hats off to him for taking action and getting on camera. This is how you do it right here 💪 https://www.facebook.com/share/r/14SM9aRwF76/

PUMPED for @Colby McArthur as he pulled off a $100k+ week in December 🔥 incredible work, great things come to those who work hard!!! KEEP CRANKIN'