Here's what I've figured out about making good before/after photos: The best before and after photos are as identical as possible, showing only the transformation. When people have to compare other details to see if it's really the same scene it takes away from the potency of the before/after. - At the beginning of a job day, take a photo from a specific spot, make sure you figure out how you'll find that spot again at the end of the day. Keep in mind that forestry mulching work will drastically change the landscape and you might have trouble finding it again. Mark the spot with a stick or something so you can stand in the exact same spot again for the after photo at the end of the day. - Try to choose a scene that will showcase the transformation, ex. brush hiding a building that will be obvious after the work is done, the more chaotic the before photo the more dramatic the after will seem. - When you frame the before photo, take note of some large tree or something else that will remain in the after photo, use this to frame your after photo as close to the before as possible - Make sure you take the photo in landscape mode (phone turned sideways). I tend to also use the widest zoom setting available on my phone, this captures a wider scene. - Having your machine appear to one side of your after photo is a nice touch sometimes, I think it gives a "I did this" vibe. Make sure it's not stealing attention away from the transformation - Combine the before and after photos into one photo. I do this on my phone with Pixlr. It's free and easy enough to use. I choose no borders and no space between the before/after photos. I use the square image format because it has space for 2 landscape photos, before on top, after on bottom. - Do this on EVERY JOB. Post the before/after to IG/FB at the end of EVERY DAY. I also shoot some before/during/after video to post a reel of each job as well. EVERY. DAMN. JOB. My IG has tons of these, feel free to ask me questions if they come up.

What they say is true, you can just do things. BUT! You can just do things a whole lot easier with the advice that Austin has given us. Let me explain with a quick timeline of events for myself and my company: January 2026: Signed with a recommended marketing company from a trusted family member. They built a nice website, Google Business Profile, as well as some other small things for SEO, nothing major. February 2026: Website launched, started some cold outreach to test the market. Started with some simple facebook business posts and $5-20 a day ads (I've never had social media so this was intimidating). Leads started to trickle in and started doing my first few site visits. Also ordered some nice shirts, hats, business cards and began getting the word out for my company. End of the month, I acquired a ram 4500, 25k gooseneck, and began CDL practice. March 2026: CDL training complete, 10 quotes out, 5 jobs with deposits placed, and more leads coming in. Finishing up CDL training in preparation for the arrival of my new CAT 275xe lm2 and Shearex mulcher head first week of April. April 2026 Plan: Execute jobs that are in the queue with 5 star service and start working for those 5 star reviews. Build momentum, and knock 2026 out of the park. Long story short, in just a few months, I got the LLC started, begun grinding for brand recognition in my area, found demand, started visiting and quoting jobs, and already have enough work booked to have a profitable launch, all before the machine has even arrived. The reason I'm sharing this boring rant is just to say it is all possible by simply using the OWNR OPS starter program as well as the tools Austin provides in the classroom. Could it be done without? I'm sure, but its a whole heck of a lot easier when you simply follow the playbook Austin has laid out. Looking forward to the launch of the company first week of April when the machine arrives. Lots of bills to be paid, but it does help knowing the jobs are on the books to pay the bills for the first couple of months and ready for the taking. I'm HUNGRY to get started! Thanks Austin and OWNR OPS group members!

Ok OWNR OPS guys, I need you to tell me if I'm on the right track with this new creative that I added to my current campaign. Fire away. Give it to me straight. https://fb.me/adspreview/facebook/29rqie9VIl41NqB

I am having trouble with my Facebook leads work is super slow right now and I have been spending money on ad campaigns that are producing absolutely no good leads. I’ll get one or two people here and there, but they will never answer the phone when I call text messages or emails. Please help need work fast.

I think we're coming to the realization that AI can really fill the gaps when it comes to doing business stuff. What ways have you used AI for your business? Here's a list of things I've used it for: - Writing advertising or website copy (duh) - Writing response templates (txt/email/etc) - Asking for help with new technology (I used this to lay out all the steps needed to set up Meta Ads -> Zapier -> Twilio the first time, worked like a charm) - Writing a response to a particularly difficult customer - Ask for help troubleshooting machine issues And now for what I'm most recently excited about..... Since I'm waiting for the snow to melt, I fed a list of 30+ leads (name/address) to Gemini and asked it to tell me which locations would have their snow melted first. It looked up elevations and storm patterns from the last big snow storm and made some great guesses about which locations would be ready first. I'm sure I'm just scratching the surface of what AI can do for my business, would love to hear others ideas!