Case Study: $569 Facebook Spend Into $7,750 Of Work (In Winter)
Quick win I want everyone to see @William Swingle has been running Facebook ads for 12 days at $50/day Here’s what’s happened so far: - 26 total leads - 13 qualified leads - 6 no-response leads - 4 disqualified through phone convos - 3 estimate appointments → 3 jobs booked once the snow clears - Total ad spend: $569 - Total revenue from those 3 jobs: $7,750 Let’s do the math that matters: - Total Ad Spend: $569 - Jobs Won: 3 - Cost To Acquire A Customer (CAC): $189 - Total Revenue From Those 3 Jobs: $7,750 - Average Revenue Per Job: $2,583 So in plain English: William pays $189 into the “Facebook machine”and it spits out $2,583 in revenue on the other side. Would you trade $189 to get $2,583 back, over and over again? That’s the game. A few key lessons for everyone here: 1. Start at $50/day.Two leads a day is manageable and more than enough to see if your ads work. 2. Don't obsess over small CPL changes. Going from $28 CPL to $21 CPL is irrelevant if you’re closing high-ticket jobs. 3. Judge your ads by: “Am I getting 1–2 (real people) leads a day?” 4. This is in the worst time of year to run ads (it only gets better from here) 5. Dead of winter. Snow on the ground. He’s still stacking jobs that will be fulfilled when the weather clears. If you’re in this group saying: - “There are no leads.” - “The economy is bad.” - “Work is slow.” Then here’s your next move: 1. Film the ad exactly like I lay out in William's post. 2. Set your budget to $50/day. 3. Call every lead fast. 4. Show up for site visits. You are one $50/day decision away from turning Facebook into your own cash register. Drop a comment: “IN” if you’re going to set this up and run it like William for the next 14 days.