I learned more about how to get my ideal customer and how to reach them from the Messaging Class Video. I took action by working through the Chat GPT customer profile. As a result I learned who to advertise to. Moving forward I will start making posts geared toward my ideal customer and I will do less random marketing posts.

If you run a land clearing / forestry mulching business, you probably feel this: - Leads and jobs scattered across texts, Facebook, Jobber, your notebook - Guessing at pricing and hoping you didn’t underbid - No reliable way to see, “What’s booked and what’s actually hitting my bank in the next 30 days?” That’s exactly what drove me crazy in the early years running Bear Claw... Since then, we’ve been duct‑taping GoHighLevel, Jobber, and a bunch of spreadsheets together. It works, but it’s way harder than it should be. So this year I finally said: screw it, I’m building the software system I wish existed. What I’m building (and why you should care) Over the last few months, we’ve been building OPS ENGINE: The operating system I use to run a 7‑figure fire mitigation / land‑clearing business… turned into software you can plug into your business. -Profitable Pricing -Fast FB Lead Capture -Automatic Text/Email Follow Ups -CRM Sales Pipeline -Speed To Lead Tracking -Quoting, Scheduling, Invoicing -Payment Capture -Dashboard (with metrics that actually matter) OPS ENGINE is built for one purpose: Take a “guy with a machine” and turn him into the owner of a real, scalable land‑clearing business by saving time, automating repetitive tasks, and tracking the most important metrics. If you follow along, you’ll see exactly how we: - Price jobs using crew‑day math so you stop working for free - Capture every lead from FB Ads, website call, form submission into one clean pipeline - Automate follow‑up so bids don’t ghost and jobs don’t slip through the cracks - See jobs + expected cash 30 days ahead so you stop riding the feast‑or‑famine rollercoaster Last year I used these same systems to help a guy go from $0 to ~$150k/month in 6 months. I’m not sharing theory; this system was designed on what already works. What you get now (before it ever launches) OPS ENGINE is not public yet. Bear Claw will run on it first. Then OPS ACCELERATOR members

I just launched my first real FB ad campaing. Prior to today I had only boosted posts before. The campaign is based on what I learned from watching the OWNROPS Facebook Flywheel video. Here's one of the 3 ads I'm running now: https://fb.me/adspreview/facebook/1Sv23uk6k80LcL3 Fill out the Instant Form if you have a second, you'll be helping me test the backend :-) Additional things I learned in the process of making these ads and getting the campaign going: - There are far too many ad formats on FB/IG, some with very different effects on your ad video - If you're only going to use one video resolution make it 1440x1800 as that will work with all of the FB/IG ad formats - Text placement in your video matters a lot. Some of the formats cover up lower and upper parts of your video and you don't want it to interfere with your video text. - I need a somewhat nicer microphone for recording voiceovers, my phone did not do a very nice job and I spent tons of time trying to make it sound better. - Test your sound out on a desktop but also on a phone, different speakers can have very different sound qualities - You can easily send your incoming leads into a Google Sheet, I find this very useful since I use Sheets as the basis for my customer tracking. - There is no built-in notification system for incoming leads from the Instant Forms! I kinda found this shocking. It's meant to plug into a CRM of some sort. I still need to sort out what I want to do about this. (Yes I know, zapier/jobber/copilot/etc) :)

Welcome to OWNR OPS 🤝 The mission here is simple: Help blue‑collar owner‑operators build 7‑figure businesses with real systems. Not more random tips. Not more motivational quotes. We've built a real operating system that turns Operators into OWNRS — and we're sharing it inside the Classroom Section to help you grow your own business 🤝 I'm going to outline your next steps so you can get the most out of this group based on where you're at right now. 1. What stage of business are you right now? Inside OWNR OPS we split people into three stages: - Starter – guys starting out doing $0–$20k/month - Operator – Doing roughly $20k–$80k/month - OWNR – $80k–$100k+/month with systems This group is built to move people up that ladder. 2. There are two paths inside this group If you’re a Starter (0–$20k/month): Your job is to use the Free Classroom Trainings to build a solid base. Go to the Classroom and complete OPS Kickstarter. This will help you: ✅ Dial in your pricing ✅ Set up your basic lead gen system ✅ Start closing jobs ✅ Build your basic weekly rhythm Use the tools and trainings in here to get yourself into that $20k–$40k/month Operator band. Once you’re there, we can talk about Accelerator. If you’re an Operator ($20k–$80k/month): This is who OPS Accelerator is built for. Go to the OPS Accelerator – Info lesson in the Classroom. I’ll walk you through the 16‑week implementation plan to install the OWNR Operating System in your business. If it sounds like what you need, fill out the application linked under that lesson or click here ➡️ https://start.ownrops.com OPS Accelerator is a paid, high‑touch program for Operators who are serious about moving toward 7 Figures Annually (or $80k–$100k+ months during busy season) with real systems and support. What to do right now: - Pick your stage (honestly) in the poll below: Starter, Operator, or OWNR - Follow the path above. - Use the free trainings, tools, and community. - When you’re ready for help building the full OWNR system, apply for OPS Accelerator

what's your money math? Post your answers here after watching the video: your target monthly revenue - your average job size - how many jobs that is per month - and what crew / equipment that implies -