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START HERE: Stay Booked Out For Weeks With Profitable Jobs
Welcome to OWNR OPS 🤝 If you own a land clearing or forestry business and you want to stay booked out weeks in advance with profitable jobs using simple systems, not shiny objects, you’re in the right place. This group and trainings are built around my simple operating system - Revamp your pricing so you generate profit on every job - Make the phone ring consistently with a simple 3‑Step Lead Engine - Track a simple weekly scorecard so you know if you’re winning or losing and exactly what to fix next I use this same playbook in my own $1.4M land clearing / forestry business and it’s what guys like Colby used to go from roughly $400k to $850k while staying 4–8 weeks booked out. Step 1 – Introduce yourself (do this now) Comment below with: - Your name - Where you’re based - What kind of work you do now (land clearing, forestry, fire mitigation, etc.) - How many weeks you’re currently booked out - Use the photo template I posted Step 2 – Unlock the Free Kickstarter Training Go to the Classroom tab and follow the steps to unlock the “Free Kickstarter Training" Video series module In it, you’ll learn how you can copy the simple operating system behind my 7 figure business: - Revamp your pricing so every crew‑day makes profit - Build a 3‑Step Lead Engine (how to make the phone ring) - Use a weekly scorecard to see if you’re winning or losing and what to fix next week Watch these lessons this week so the livestreams & posts inside here actually click. Step 3 – Book Your OPS Onboarding Call If you want my eyes on your numbers and a clear plan to stay booked out weeks in advance with profitable jobs, book an OPS Onboarding call here: 👉 [Book Onboarding Call] On that call we’ll: - Look at your current revenue, backlog, and weeks booked out - Find the biggest bottleneck in your business - See if you’re a fit for OPS Training, my weekly training program for land clearing and forestry owners
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Spring season is in full swing! (3/24 Ad campaign update)
NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)
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My 1st 3 full weeks of business running Facebook ads
I'm writing to you guys about this win, because I think some of you need to hear it. You need to hear that this business is real and you can do it if you follow the plan that @Austin Gray laid out so perfectly for us. Follow it and do exactly what he says. You just need to act. Cowboy up, and start buckin. Disclaimer: I have a full-time management job in aviation, so any of this new business idea stuff has to be weekends and afternoons. So keep that in mind while you read this. 5 weeks ago, I had nothing but a plan. No machine, no mulcher, no money. Nothing. I knew i had a small bonus from work coming, so I'd use that as ad money and operating capital. But I started with nothing. But I knew I could do this. I came across OwnrOps on YouTube and started soaking everything up. And I mean I watched it all. Luckily I didn't join any fb groups first, because I probably wouldn't have taken the leap. Most of that crowd is made up of losers and dream busters anyway. I watched all of Austin's starter info and got more excited and pumped the deeper I dove. I finally messaged Austin and asked him if he thought running ads without a machine and booking jobs was a good idea to test my market and my resolve. Well... the first 3 days of running ads, I booked 3 jobs from 4 leads. I was HOOKED. It was thrilling. Here I am... no machine and I'm scheduling jobs. Crazy, right!?! 😆 I needed to see if I could prove my business case to myself, and if it was worth me going and buying a machine. I thought, well... if I can book 3 jobs in 3 days from 4 leads, I'm good to go! So I did. I got financed (easier than financing a 30k car, which was scary) and bought a machine that costs more than my first house. Nuts, right?! It was going great for the first 5 days, then boom! I got stalled by fb- I started running ads 5 weeks ago, but Facebook shut me down for 2 weeks due to card verification problems. So truly my ads have only been spending for 3 solid weeks. Since they started spending, almost everyday I've been quoting jobs after my 9-5. Sometimes 3 and 4 in an afternoon.
My 1st 3 full weeks of business running Facebook ads
4 Ways To Advertise
Most of us are in “slow season” right now (or just coming out) Machines have been parked. Phone’s quiet. A lot of guys use that as an excuse to do nothing for those of you who want to do something about it, check this out! there are only 4 Ways To Advertise Literally. Every lead you will ever get comes from one of these four buckets. there are 2 types of people: • People who already know you (warm) • Total strangers (cold) Two ways to talk to them: • 1:1 (private) • 1:many (public) That gives you the “core four”: Let's start with the 2 ways to reach your WARM audience 1:1 (Private) aka WARM OUTREACH: Text / call every past customer, GC, realtor, excavator, and buddy who’s sent you work in the past: Script is simple: “Hey __, it’s __. I’ve got a couple March/April openings for mulching / clearing. Any projects you want me to look at or quote ahead of time?” Goal: 20–50 real conversations this week, not 2 half‑hearted texts.\\ 1 to Many (Warm) aka POSTING CONTENT: You’ve already got followers, friends, and people creeping on your profile. Show them you’re alive. • Post before/after pics of your best jobs • Write 3–5 “what to expect with forestry mulching” posts • Do a simple selfie video walking a job and explaining what you’d change Hit Facebook profile, Google Business page, local groups, email list. Goal? 1 useful post each day (don't overthink it - you don't need an editor) Now, let's cover the COLD audience 1:1 (COLD) – aka COLD OUTREACH Builders, developers, realtors, property managers, HOA boards. Most of them don’t have “their mulching guy” yet. Make a hit list of 50–100 and reach out: “Got a mulcher & crew. We handle ___ area. If you ever need overgrown lots / fence lines cleaned up, happy to be your first quote.”Your slow season is when they actually have time to talk vendors. hit the builders and GCs for land clearing jobs hit the real estate agents for the forestry mulching and property improvement jobs 1 to many (COLD) – PAID ADS
4 Ways To Advertise
Process wins!
Just wanted to share what following the process looks like! If people in here are on the fence about making this their full time job, I made the jump in early March to go full time into this. We had our first baby in October and my wife was very skeptical/nervous, dare I say excited, about the whole idea of me quitting. I have been bouncing between jobs about every 8-10 months, and this last job was 90k salary with killer benefits, but I was battling depression, low energy, and just wasn’t myself. I sat down with my wife, showed her my plan, and I went all in. In Austin’s starter scorecard I had a goal of my first 3 months going 10, 20, 30k in revenue. Currently, around 3 weeks into April I will hit 60k in revenue, which is 6 weeks ahead of my plan. Long story short, it works. I look in this group every day for motivation and I see some great people doing amazing things. Asking questions. Taking feedback. Moving forward. Generating results. @Austin Gray ’s community here is fantastic, and I can’t help but feel thankful and alive this Easter weekend! I feel that we are all hard nosed, hard working individuals, and I pray that we all find peace, success and something to pour our work ethic into! Big things coming in 2026 for this group!
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OWNR OPS
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For land clearing & forestry business owners who want to stay booked out with profitable jobs using simple systems.
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