True story. When you sound like every other broker or agent in your market; you get treated like one. Ultimately, new deals flow through thought leaders. That is to say... the brokers & agents that stand out with superior strategy & marketing to help the seller feel confident in receiving the highest offer. So how do you differentiate yourself to win more exclusive listings then and how do you become this thought leader? Here's what's working for us & our clients: 1). You stop talking about "listing" a seller's property passively on LoopNet or Zillow. (That's exactly what your competitors are talking about and you don't want to sound like them) 2). You change the conversation around listing a property on Loopnet to how you will PROACTIVELY advertise their property across 100+ news & media websites. You showcase the number of impressions, viewers, and online traffic their property will receive as the result of your publicity campaign. It's as simple as saying, "I'll have your property listed across 100+ top news & media publications within 24 hours. It will instantly begin receiving thousands of online views & your property publication will show in Google for interested buyers to easily discover." It can honestly be that simple. When you say & do this... instantly a seller's eyes light up. Simply because; 99% of brokers or agents don't proactively advertise a listing. (They merely list it on directories such as Zillow or Loopnet which isn't that impressive) When we break down how to attract more exclusive listings... -----> Your different marketing strategy is what grabs a seller's attention. Then it's your presentation of how your publicity campaign of a property works (that will win you the exclusive listing). Take a peek at what our Publicity campaign press kit looks like in the video below. It's what we use to dazzle sellers to win the exclusive listing. This can give you inspiration on how the top 1% of Brokers & Agents are positioning themselves to win the lion's share of new deals.

When You market properties for sale Via Tier 1 News Sites You are no Longer Just a Broker - You are a World Class Marketer This is a secret weapon brokers can use to win exclusive listings and beat your competitors. I've put together the scripts and marketing info. Wins listings of any size $1 Million - $100 Million. Works like a charm. If you're not a member of our Mastermind group, click the link to learn how this simple system will change your business ===> https://www.skool.com/make-money-in-local-markets/plans <===

3 Months ago, I received a phone call from the owner of 2 properties in Dallas Texas. One is the Purse Building, a 65,000 SF mixed use commercial building on the market for $12,500,000. The other is a development site with potential to build a 30 story building offered at $8,500,000. The owner retained the Proof Stacking Team to implement our Press Release strategy. Note - The Proof Stacking Team is @Caroline Vega and me. So, here I am in Fairfield County CT and Caroline in New Orleans La marketing $20 Million of property in Dallas. I started to think ... maybe I need to get my real estate license again. But then it hit me… This is the proof of what we’ve been talking about in our weekly Mastermind Calls. Press Releases Remove Market Boundaries The Dallas owner didn’t hire us because we were local. She hired us because our press release strategy gave her something no broker in the Dallas market was offering: - National exposure - Tier-1 credibility - A story buyers actually pay attention to - Google News + Bing News indexing - The ability to reach every possible buyer Sellers don’t care where your office is. They care who delivers the highest price. Press releases win that conversation instantly. This Is the Part Most Brokers Never See If you can bring world-class marketing, you’re not limited to your zip code. You can: - Partner with brokers anywhere - Co-list high-value properties in any state - Keep control of your client relationships - Add new income streams without cold calling - Elevate yourself from “local broker” to national-level marketer Want to master Press Release Marketing for your Real Estate Business. Get the Exclusive Listing Pitch Kit ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit <===

Everything brokers need to pitch exclusive listings ... and win! This is a physical workbook you can keep on your desk. It includes the simple formula to close deals and dominate your market. Here's the link ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit/ <=== 1. The Exclusive Listing Handout (6 Pages) A done-for-you printout that transforms you from a commodity broker into a premiere marketer of prime properties. 2. Press Release Strategy Breakdown Show owners how your listings reach Tier-1 outlets (Business Insider, AP, NewsBreak) and AI platforms (ChatGPT, Google AI Overviews, Perplexity). 3. Red Ocean → Blue Ocean Positioning Map The framework that moves you out of the overcrowded world of ordinary brokers into your own uncontested category. 4. Power Words for Listing Presentations A curated list of the most persuasive words used by top global brands — adapted to real estate. 5. The Power of One A simple storytelling rule that turns a single idea into irresistible clarity and persuasion. 6. The Magnificence of 3, 6, 9 Framework A psychological structure for persuasion drawn from pattern recognition and narrative rhythm. 7. The Third-Party Quote Formula How to pull short statements from influencers, lenders, media outlets, and past clients to instantly build trust. 8. The Success Story Blueprint A fill-in-the-blanks format for turning any past sale, lease, or project into a high-impact credibility asset. 9. The Storytelling Formula How to explain your marketing in a way that aligns with the buyer’s deepest motivations — without sounding salesy. 10. The Geo-Proof Framework™ How to use location, landmarks, proximity, and data to strengthen your listing story. 11. The Headline Mastery Section 20+ proven headline formulas crafted specifically for real estate deals, development sites, and residential listings. 12. Bullet Point Blueprint™ A framework for writing bullets that jump off the page and highlight your unique marketing advantage.

Here's the link ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit/ <=== The business model for real estate brokers is simple. Focus on a market of 1000 owners. Stay in front of them. Provide market reports and success stories. In many commercial markets the average annual turnover rate is 2.5 - 3.0 %. Frequently, the average owner has 3 properties. 1000 x 3 = 3000. That's 75-90 property sales per year. If you follow the system, 15% market share is realistic. That's 10-15 sales per year. It's very realistic to own a consistent 15% market share of exclusive listings and sales. In residential sales, most owners have 1 property. However sales volume is higher. For example, 5-6% annual turnover rate or 50-60 sales per year per 1,000 owners is typical. Personally, I would shoot for 25% market share or 12-15 sales per year. Considering the fact that almost zero brokers have a market focus, that gives you a huge advantage. The market doesn't matter. The system applies to all markets. It's called The Law of 1000. The Law of 1000 is a lead generation system. Once you get the lead, then what? You need a system to get the exclusive listing. I know both. I've done it. I've taught it. Want the formula. It's in the Exclusive Listing Pitch Book. The Exclusive Listing Pitch Book is your path to both leads and exclusive listings. Here's the link ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit/ <=== The undeniably most effective way to get an exclusive listing is to hand a seller the done For you Press Release sales handout. It will blow them away. You don't even need to say anything. Just hand them the pages stapled together and sit back. Relax, don't say anything. Seriously. Let the handout do the selling. I attached a few of the pages below. They are adaptable for any market from $500k - $50M. Commercial, Residential and Resimercial.