Two Words that Kill a Sale (LoopNet or Zillow) Do This Instead
True story.
When you sound like every other broker or agent in your market; you get treated like one.
Ultimately, new deals flow through thought leaders.
That is to say... the brokers & agents that stand out with superior strategy & marketing to help the seller feel confident in receiving the highest offer.
So how do you differentiate yourself to win more exclusive listings then and how do you become this thought leader?
Here's what's working for us & our clients:
1). You stop talking about "listing" a seller's property passively on LoopNet or Zillow. (That's exactly what your competitors are talking about and you don't want to sound like them)
2). You change the conversation around listing a property on Loopnet to how you will PROACTIVELY advertise their property across 100+ news & media websites.
You showcase the number of impressions, viewers, and online traffic their property will receive as the result of your publicity campaign.
It's as simple as saying, "I'll have your property listed across 100+ top news & media publications within 24 hours. It will instantly begin receiving thousands of online views & your property publication will show in Google for interested buyers to easily discover."
It can honestly be that simple.
When you say & do this... instantly a seller's eyes light up.
Simply because; 99% of brokers or agents don't proactively advertise a listing.
(They merely list it on directories such as Zillow or Loopnet which isn't that impressive)
When we break down how to attract more exclusive listings...
-----> Your different marketing strategy is what grabs a seller's attention.
Then it's your presentation of how your publicity campaign of a property works (that will win you the exclusive listing).
Take a peek at what our Publicity campaign press kit looks like in the video below.
It's what we use to dazzle sellers to win the exclusive listing.
This can give you inspiration on how the top 1% of Brokers & Agents are positioning themselves to win the lion's share of new deals.
I hope you find this helpful!
Keep on Stackin'.
-Ed Winslow
P.S. The recording below is from 1 of our weekly calls inside the "Proof Stacking Mastermind" where we show you how to use simple digital publicity campaigns to win more clients.
We have all brand new templates, cheatsheets, trainings, & pitch decks instantly available and uploaded to the member's area that are you waiting for you.
Tap below to claim your Proof Stacking mastermind membership & your publicity campaign trainings + materials.
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Two Words that Kill a Sale (LoopNet or Zillow) Do This Instead
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