True story. When you sound like every other broker or agent in your market; you get treated like one. Ultimately, new deals flow through thought leaders. That is to say... the brokers & agents that stand out with superior strategy & marketing to help the seller feel confident in receiving the highest offer. So how do you differentiate yourself to win more exclusive listings then and how do you become this thought leader? Here's what's working for us & our clients: 1). You stop talking about "listing" a seller's property passively on LoopNet or Zillow. (That's exactly what your competitors are talking about and you don't want to sound like them) 2). You change the conversation around listing a property on Loopnet to how you will PROACTIVELY advertise their property across 100+ news & media websites. You showcase the number of impressions, viewers, and online traffic their property will receive as the result of your publicity campaign. It's as simple as saying, "I'll have your property listed across 100+ top news & media publications within 24 hours. It will instantly begin receiving thousands of online views & your property publication will show in Google for interested buyers to easily discover." It can honestly be that simple. When you say & do this... instantly a seller's eyes light up. Simply because; 99% of brokers or agents don't proactively advertise a listing. (They merely list it on directories such as Zillow or Loopnet which isn't that impressive) When we break down how to attract more exclusive listings... -----> Your different marketing strategy is what grabs a seller's attention. Then it's your presentation of how your publicity campaign of a property works (that will win you the exclusive listing). Take a peek at what our Publicity campaign press kit looks like in the video below. It's what we use to dazzle sellers to win the exclusive listing. This can give you inspiration on how the top 1% of Brokers & Agents are positioning themselves to win the lion's share of new deals.

Everything brokers need to pitch exclusive listings ... and win! This is a physical workbook you can keep on your desk. It includes the simple formula to close deals and dominate your market. Here's the link ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit/ <=== 1. The Exclusive Listing Handout (6 Pages) A done-for-you printout that transforms you from a commodity broker into a premiere marketer of prime properties. 2. Press Release Strategy Breakdown Show owners how your listings reach Tier-1 outlets (Business Insider, AP, NewsBreak) and AI platforms (ChatGPT, Google AI Overviews, Perplexity). 3. Red Ocean → Blue Ocean Positioning Map The framework that moves you out of the overcrowded world of ordinary brokers into your own uncontested category. 4. Power Words for Listing Presentations A curated list of the most persuasive words used by top global brands — adapted to real estate. 5. The Power of One A simple storytelling rule that turns a single idea into irresistible clarity and persuasion. 6. The Magnificence of 3, 6, 9 Framework A psychological structure for persuasion drawn from pattern recognition and narrative rhythm. 7. The Third-Party Quote Formula How to pull short statements from influencers, lenders, media outlets, and past clients to instantly build trust. 8. The Success Story Blueprint A fill-in-the-blanks format for turning any past sale, lease, or project into a high-impact credibility asset. 9. The Storytelling Formula How to explain your marketing in a way that aligns with the buyer’s deepest motivations — without sounding salesy. 10. The Geo-Proof Framework™ How to use location, landmarks, proximity, and data to strengthen your listing story. 11. The Headline Mastery Section 20+ proven headline formulas crafted specifically for real estate deals, development sites, and residential listings. 12. Bullet Point Blueprint™ A framework for writing bullets that jump off the page and highlight your unique marketing advantage.

Yesterday I was interviewed by Rich Tola on his Tola Talks Podcast. RT, as I call him, worked with us in the early days of Massey Knakal Realty in NYC. What drew us to work with Bob Knakal was what we called "The System". Basically, it was an Exclusive Listing system. I got lucky in the beginning. I wrote an article about a sale that I sent to the New York Times. They published it on the front page of the Sunday Real Estate Section. It happened a few times. Every time I pitched an exclusive listing, I showed the seller a copy of the articles. As a no name brokerage competing with Brand Names like Sotheby's, Douglas Elliman, Corcoran Group and all the rest ... the article did the selling for me. Today, we use Digital Press Releases to get exclusive listings. Look what Bob Knakal commented yesterday on Rich Tola's LinkedIn post. Bob uses the Proof Stacking system to win 97% of exclusive listing pitches. I teach the system in our weekly Mastermind calls. It's $47 per month to join. Plus we have an affiliate link that pays you 40% for life when your friends sign up. Join Today. It will be the best investment you ever make. I guarantee it. Click here ====> https://www.skool.com/make-money-in-local-markets/plans <===

The Broker List is a free service for real estate brokers who implement the Proof Stacking Success Story System. When you post a success story on your website blog, it will automatically send to your Broker List profile page. In turn, you will trigger a "Backlink" which is a valuable Google signal to help increase your exposure online. Every day I hear stories about the success of brokers implementing the Proof Stacking System such as Bob Knakal getting a call from a complete stranger resulting in a $55 Million listing in NYC, Nina Steiner getting a requirement for a 5,000 SF retail requirement in Santa Monica Los Angeles or Joe Serafin getting a property "Under Contract" for $14.5 Million after launching one of the Proof Stacking Press Release campaigns. You can reach out to Linda Day Harrison at linda@thebrokerlist.com . Linda will get your profile page set up.

Proof Stackers... vote below so we can tailor our workshops in this community to be the most helpful to helping you get more local business. The options below are very "Broad Categories" for which inside each broad category we have very specific trainings we can roll out which include: - Writing Killer Headlines that Convert - Creating 1 page case studies that sell for you - Quickly growing a following on social media - Using A.I. to write Facebook + Linkedin Posts - Using A.I. to save time inside your business - Using A.I. to generate sales presentations in 60 seconds - Interviews with clients who are seeing their business 2x or 3x using the Proof Stacking model - Generate a very clear & unique niche message (to attract new customers faster & easier) - And more.... We'd love your vote below.