15d • Press Release Strategy
Exclusive Listing Pitch Kit - Part 2
The business model for real estate brokers is simple.
Focus on a market of 1000 owners.
Stay in front of them. Provide market reports and success stories.
In many commercial markets the average annual turnover rate is 2.5 - 3.0 %. Frequently, the average owner has 3 properties. 1000 x 3 = 3000. That's 75-90 property sales per year.
If you follow the system, 15% market share is realistic. That's 10-15 sales per year. It's very realistic to own a consistent 15% market share of exclusive listings and sales.
In residential sales, most owners have 1 property. However sales volume is higher. For example, 5-6% annual turnover rate or 50-60 sales per year per 1,000 owners is typical.
Personally, I would shoot for 25% market share or 12-15 sales per year. Considering the fact that almost zero brokers have a market focus, that gives you a huge advantage.
The market doesn't matter. The system applies to all markets.
It's called The Law of 1000.
The Law of 1000 is a lead generation system.
Once you get the lead, then what?
You need a system to get the exclusive listing.
I know both. I've done it. I've taught it.
Want the formula. It's in the Exclusive Listing Pitch Book.
The Exclusive Listing Pitch Book is your path to both leads and exclusive listings.
The undeniably most effective way to get an exclusive listing is to hand a seller the done For you Press Release sales handout. It will blow them away.
You don't even need to say anything. Just hand them the pages stapled together and sit back. Relax, don't say anything. Seriously. Let the handout do the selling.
I attached a few of the pages below. They are adaptable for any market from $500k - $50M. Commercial, Residential and Resimercial.
Take a look at the pdf's. .
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Exclusive Listing Pitch Kit - Part 2
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