True story. When you sound like every other broker or agent in your market; you get treated like one. Ultimately, new deals flow through thought leaders. That is to say... the brokers & agents that stand out with superior strategy & marketing to help the seller feel confident in receiving the highest offer. So how do you differentiate yourself to win more exclusive listings then and how do you become this thought leader? Here's what's working for us & our clients: 1). You stop talking about "listing" a seller's property passively on LoopNet or Zillow. (That's exactly what your competitors are talking about and you don't want to sound like them) 2). You change the conversation around listing a property on Loopnet to how you will PROACTIVELY advertise their property across 100+ news & media websites. You showcase the number of impressions, viewers, and online traffic their property will receive as the result of your publicity campaign. It's as simple as saying, "I'll have your property listed across 100+ top news & media publications within 24 hours. It will instantly begin receiving thousands of online views & your property publication will show in Google for interested buyers to easily discover." It can honestly be that simple. When you say & do this... instantly a seller's eyes light up. Simply because; 99% of brokers or agents don't proactively advertise a listing. (They merely list it on directories such as Zillow or Loopnet which isn't that impressive) When we break down how to attract more exclusive listings... -----> Your different marketing strategy is what grabs a seller's attention. Then it's your presentation of how your publicity campaign of a property works (that will win you the exclusive listing). Take a peek at what our Publicity campaign press kit looks like in the video below. It's what we use to dazzle sellers to win the exclusive listing. This can give you inspiration on how the top 1% of Brokers & Agents are positioning themselves to win the lion's share of new deals.

When You market properties for sale Via Tier 1 News Sites You are no Longer Just a Broker - You are a World Class Marketer This is a secret weapon brokers can use to win exclusive listings and beat your competitors. I've put together the scripts and marketing info. Wins listings of any size $1 Million - $100 Million. Works like a charm. If you're not a member of our Mastermind group, click the link to learn how this simple system will change your business ===> https://www.skool.com/make-money-in-local-markets/plans <===

You really don't need to overcomplicate marketing when you have a niche. Your niche = your local area + specific type of property you sell. When you combine the two (location + property type) you position yourself as more of a specialist. Example: 👉 "I'm a CRE broker" = vague, commodity, boring, average VS: 👉 "I'm a CRE broker serving San Diego focusing on small shopping centers" = specific, expert, desirable That's step 1. You need to clearly define a target audience (location) and your niche. Step 2: You need a marketing campaign that differentiates you. Offering to list a client's property on Zillow or LoopNet doesn't cut it! 🚨 YOU SOUND LIKE EVERYONE ELSE WHEN YOU SAY THAT. 🚨 Instead offer a unique marketing strategy to your seller. Exemplify HOW you'll get them more offers at top dollar valuations. We use our 24 hour digital press campaign to accomplish this. Use our 6-page press kit to do the selling for you. Showcase the 100+ news outlets, media sites, magazines, & publications where you will list their property. Showcase how they will receive 10,000+ views to their property fast. Showcase how much online traffic this will translate to. Showcase how you can do this for them. THIS IS HOW YOU EASILY WIN THE EXCLUSIVE LISTING! We teach you how to do all of this and more... Inside the "RE PROOF STACKING MASTERMIND". You can join today for just $47/month (cancel anytime). Meet me weekly and I'll help you inside of your specific market. The offer to join our mastermind will never be lower. We'll be increasing our prices soon. Join now & lock in this rate + get instant access: Tap Here for Packages: https://www.skool.com/make-money-in-local-markets/plans Tap Here for Packages: https://www.skool.com/make-money-in-local-markets/plans Tap Here for Packages: https://www.skool.com/make-money-in-local-markets/plans

I just finished a massive milestone today. Over the past few weeks, I’ve been building what I call my Business Life Machine — a full AI-powered engine that pulls broker data, researches listings, builds tax overlays, and generates personalized outreach in seconds. Tonight I wrapped columns A through AC with every formula working clean, no errors, no more rework. This machine now: Pulls every broker’s profile Auto-generates tax ideas Writes personalized outreach Builds research prompts for ChatGPT/Perplexity Prepares a Tax Logic™ overlay request And stores everything cleanly for automation From here, it’s simple: I drag the columns down and the system produces 100 unique insights, 100 research tasks, and 100 personalized outreach messages instantly. This is how you build a CRE business in 2025 — one Pomodoro block at a time, one machine at a time. Next step tomorrow: Turn this database into an automated outreach engine targeting serious CRE brokers. Tax Logic™ is officially alive.

3 Months ago, I received a phone call from the owner of 2 properties in Dallas Texas. One is the Purse Building, a 65,000 SF mixed use commercial building on the market for $12,500,000. The other is a development site with potential to build a 30 story building offered at $8,500,000. The owner retained the Proof Stacking Team to implement our Press Release strategy. Note - The Proof Stacking Team is @Caroline Vega and me. So, here I am in Fairfield County CT and Caroline in New Orleans La marketing $20 Million of property in Dallas. I started to think ... maybe I need to get my real estate license again. But then it hit me… This is the proof of what we’ve been talking about in our weekly Mastermind Calls. Press Releases Remove Market Boundaries The Dallas owner didn’t hire us because we were local. She hired us because our press release strategy gave her something no broker in the Dallas market was offering: - National exposure - Tier-1 credibility - A story buyers actually pay attention to - Google News + Bing News indexing - The ability to reach every possible buyer Sellers don’t care where your office is. They care who delivers the highest price. Press releases win that conversation instantly. This Is the Part Most Brokers Never See If you can bring world-class marketing, you’re not limited to your zip code. You can: - Partner with brokers anywhere - Co-list high-value properties in any state - Keep control of your client relationships - Add new income streams without cold calling - Elevate yourself from “local broker” to national-level marketer Want to master Press Release Marketing for your Real Estate Business. Get the Exclusive Listing Pitch Kit ===> https://proofstacking.mysamcart.com/the-exclusive-listing-pitch-kit <===