Everything brokers need to pitch exclusive listings ... and win!
This is a physical workbook you can keep on your desk.
It includes the simple formula to close deals and dominate your market.
1. The Exclusive Listing Handout (6 Pages)
A done-for-you printout that transforms you from a commodity broker into a premiere marketer of prime properties.
2. Press Release Strategy Breakdown
Show owners how your listings reach Tier-1 outlets (Business Insider, AP, NewsBreak) and AI platforms (ChatGPT, Google AI Overviews, Perplexity).
3. Red Ocean → Blue Ocean Positioning Map
The framework that moves you out of the overcrowded world of ordinary brokers into your own uncontested category.
4. Power Words for Listing Presentations
A curated list of the most persuasive words used by top global brands — adapted to real estate.
5. The Power of One
A simple storytelling rule that turns a single idea into irresistible clarity and persuasion.
6. The Magnificence of 3, 6, 9 Framework
A psychological structure for persuasion drawn from pattern recognition and narrative rhythm.
7. The Third-Party Quote Formula
How to pull short statements from influencers, lenders, media outlets, and past clients to instantly build trust.
8. The Success Story Blueprint
A fill-in-the-blanks format for turning any past sale, lease, or project into a high-impact credibility asset.
9. The Storytelling Formula
How to explain your marketing in a way that aligns with the buyer’s deepest motivations — without sounding salesy.
10. The Geo-Proof Framework™
How to use location, landmarks, proximity, and data to strengthen your listing story.
11. The Headline Mastery Section
20+ proven headline formulas crafted specifically for real estate deals, development sites, and residential listings.
12. Bullet Point Blueprint™
A framework for writing bullets that jump off the page and highlight your unique marketing advantage.
13. The Perfect Listing FAQ System
A set of question-and-answer templates that defuse seller objections before they even arise.
14. Press Release Templates (CRE + Residential)
Simple fill-in-the-blanks structures for positioning any property as a newsworthy opportunity.(Backed by your real PR distribution system.)
15. Case Study Template (1-Page)
Turn deals into proof. Turn proof into authority. Turn authority into exclusives.
16. SEO Storytelling Checklist
A simple system for turning every listing, press release, and case study into Google-friendly content that dominates local search.
17. The Proof Distribution System™ Diagram
A visual map showing how your listings spread across media, AI search platforms, and syndication networks so easily owners “get it.”4 PR Explainer
18. Templates for Everything
Emails, headlines, case studies, success stories, press releases, social posts, and more — all in one analog workbook.
19. Access to the Proof Stackers Skool Group ($47/mo)
Live calls, templates, training, AI tools, deal breakdowns, and a community of agents building proof-driven listing businesses.
20. Optional Monthly Physical Newsletter ($27/mo)
A printed analog marketing intelligence report delivered to your mailbox — new headlines, case studies, templates, and proof strategies every month.