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I Ran 1,000 Email Deliverability Tests. Here's What Works in 2026
I ran over a thousand inbox placement tests on Google and Microsoft, tracking the exact Gmail tab, not just inbox or spam. Some of it surprised me. The spam-word swap everyone recommends didn't move the needle for a lot of our emails. One tiny change to how a link was written moved all 11 test emails to Primary. 📌 The full breakdown is in the video: https://www.youtube.com/watch?v=ByrOheLnWUY&list=PL0Yyhj9Mcbg8zog1pSTOTVfmyHKbtRClF RESOURCES The full guide (rules, diagrams and fix-it checklist): https://leadgenjay.com/value/ghl-deliverability?utm_source=skool&utm_campaign=email-deliverability Inbox Placement Claude Code skill: Consulti 50% off (code YOUTUBE50): https://www.consulti.ai/pricing?promo=Bny1B8vJ Inbox placement test (Consulti): https://www.consulti.ai/tools/inbox-placement?utm_source=skool&utm_campaign=email-deliverability DNS checker and blacklist checker (Consulti): https://consulti.ai GoHighLevel sub-account for $49: https://go.leadgenjay.com/crm Warmy, the warmup tool for your primary domain: https://www.warmy.io VIDEOS I MENTIONED 8 Reasons Your Cold Emails Land in Spam: https://www.youtube.com/watch?v=ni1t4u4isH0 Fix Your GoHighLevel Email Deliverability (GHL warmup): https://www.youtube.com/watch?v=26kkw3mrLpI Gmail blue check mark (BIMI): https://www.youtube.com/watch?v=GT8DEqlh8Sg Go watch it, then tell me which tab your last blast landed in.
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Welcome! 🚨START HERE🚨
Welcome to Lead Gen Secrets; here's how to get started. 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏 Join the New Members Clarity call every Wednesday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend Start Learning Lead Gen Secrets with the full Masterclass. Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay
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130 Interested Leads, 6.42% Reply Rate In 3 Weeks
For 8 or 9 months he had the skills, the product, and nobody buying. He was selling custom AI tools and bots to local businesses. Before he came to us he'd run a couple of cold email campaigns himself. Some LinkedIn prospecting. A bit of cold calling. Same story every time. Bad lists. An offer that wasn't quite right. Crickets. When my team got into it, they rebuilt the offer first. New product: AI content services. New market: coaches, authors and speakers, because content for that crowd is hot right now. Then we built the sending system around it. He did not see that coming. Completely switched gears. Day one: 8 interested leads. Day two: 13. He said he was this close to telling us to stop. 3 weeks in he's somewhere between 125 and 130 interested leads, at a 6.42% reply rate. He was hoping for "tens of leads if we were lucky" in month one. His new problem is not having enough time to serve everyone who raised their hand. He'll take that over crickets all day. The lesson: most people blame the copy, the domains or the tool. Fix who you're selling to first. Watch him tell it: https://youtu.be/cqJpUCAvBxY If you want my team to build yours, comment "CUSTOM" and I will reach out to see if you qualify. (You also get lifetime access to The Insiders when we do it for you). What's your offer right now, and who are you sending it to? Drop it below and I'll tell you what I'd change.
Do you have any outreach routine?
Up at 6. Outreach at 9:30. Asleep at midnight. That’s my real routine building outbound next to a part-time agency role: outreach replies first, about an hour of sales and outbound learning, agency work through the afternoon, a break and chores in the evening, then a night session for pending work and content. The one thing that made a difference: outreach gets the first slot of the day, not the leftovers. How do you fit outbound around everything else? And what do you keep postponing: setup, lead sourcing, your offer, or follow-ups?
Are you still pitching your agency in the first email?
The best cold emailers I know aren't selling anything. Sounds backwards. It's not. Cold email works best when you flip the ask. Partnerships. Affiliates. Getting hired. Giving something first. The minute you stop trying to close and start asking them to bring you on... reply rates move fast. Here's how it plays out in real life: You run a cybersecurity firm. Everyone in your space is pitching $5K/month retainers and landing in the spam folder. Instead? Email those same people and ask to be their fractional CISO. Same expertise. Same price. Different title. You're not asking them to trust an agency they've never heard of. You're asking them to hire a person for a role they already know they need. See, here's the thing - the harder your industry is to sell into, the more the reframe matters. With cold email you can put your message in front of a million potential buyers. The question is what you're asking for when you get there. What's your niche? Drop it below and let's workshop your angle together. 👇
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Lead Gen Secrets
skool.com/lead-gen
Cold email training & lead generation systems. Automate cold outreach with AI to attract high-quality B2B leads and get clients on autopilot.
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