đ¨ Reply Rates Collapsed Overnight - Hereâs How We Recovered
Back in November, Google flipped a switch that quietly wiped out thousands of cold email mailboxes overnight - including mine and many of our clientsâ. Campaigns that had been inboxing perfectly for years collapsed in days. Reply rates tanked. Panic followed. And a lot of people declared cold email âdead.â It wasnât. But it did change. Over the last few months, weâve been deep in the trenches testing, breaking, rebuilding, and stress-testing cold email infrastructure alongside some of the sharpest operators in the space. And we finally have clarity on what actually works right now. In this new video, I break down: - What really caused the Google bans (and what didnât) - The biggest deliverability mistakes people are still making in 2026 - Which âbest practicesâ are now actively hurting inbox placement - What infrastructure is performing best today - How we rebuilt our entire system to future-proof against the next inevitable shake-up This isnât theory. Itâs the playbook weâre using to get back to consistent inboxing after one of the biggest disruptions cold email has seen. If your campaigns dropped⌠If Gmail suddenly stopped working for you⌠Or if youâre still sending emails like itâs 2022⌠đ You need to watch this.