Heya! I've written a reverse lead magnet cold email. Was wondering if I can get some feedback: Subject: heard of {{Lead Gen Jay - Find Competitor}}? Hey {{Firstname}}, how familiar are you with {{Lead Gen Jay - Find Competitor}}? Have you noticed how their emails always land in the inbox? We audited brands that compete with {{Lead Gen Jay - Find Competitor}}. Most are losing 30-50 percent of their emails to the promotions tab. This means 30-50 percent of their abandoned cart revenue goes unseen. Want me to run the same complementary deliverability audit for {{Companyname}}? Best regards, Lucas

Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

Most cold emails fail before the open. Because their subject line screams: “I’m about to sell you something.” And the brain deletes those instantly. Think about the usual ones: • “Quick question about your business” • “Interested in growing your revenue?” You already know it’s a pitch. So you never even open it. What actually works? Subject lines that feel normal. Like they could come from a colleague, partner, or someone you already know. Examples: • “Thoughts on this?” • “Saw your post about this” • “Chicago next week” • “Is this your competitor?” Nothing salesy. Just curiosity + relevance. And one thing most people miss 👇 Your first line matters just as much as the subject line. Those two lines together are the entire preview. If they feel generic → ignored If they feel human → opened The goal is simple: Make your email feel like a conversation Not a campaign If it could pass as a message from someone they already know… You’ve already won half the battle. Comment “Copy” and I’ll share the prompt I use to generate subject lines that actually get opened.

Heya! Has anyone used trustedleads lately? I've tried using the 25k leads code from Jay and I've been waiting for my leads for over a week now. Anyone having issues too or is it just me?

Hey everyone! After getting amazing advice from @Max Khalus and other members of the community, including Jay, I've completely rewritten my cold email draft. Hey {{firstName}}, Was digging into {{companyName}} and something stood out. You’ve nailed acquisition but... What happens after someone buys for the first time? We’ve seen wellness brands struggle with retention not because of product quality. But because buyers didn’t fully understand how results happen. That reminded me of a system that Noorbru used to boost reorders by over 15 percent. It’s called the Educational Retention System. If this is something you’re seeing, happy to share how others have been tackling it this quarter. – Lucas