2d (edited) • General discussion 📣
How I Structure Cold Emails at Scale (10k/day)
This is the campaign structure I use across almost everything I run, helping me scale to 10k cold emails a day.
Let’s start with follow-ups.
The data is clear:
Most prospects don’t convert on the first email.
They need 3-5 touches, spaced over 2-3 weeks.
What doesn’t work:
• 2 emails over two weeks
• 8-10 emails fired off in a few days
What does keep working, across industries:
Email 1
Plain text.
No links.
No tracking.
Emails 2–5
Short follow-ups.
One link max.
Timing
Business hours only.
Always in the prospect’s timezone.
That’s the whole structure.
This is the same 3-part setup I reuse again and again.
Now, replies.
A few rules I never break:
• Don't forward replies to a separate inbox
(that’s an easy way to trash deliverability)
• Use saved snippets to answer fast
Speed to lead wins deals.
• Tag interested leads immediately
And most importantly:
Set all of this up before the campaign starts.
Otherwise, it'll get hectic.
Take a few minutes and clean this up in your setup.
It makes everything downstream easier.
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How I Structure Cold Emails at Scale (10k/day)
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