AI SMMA vs Lead Follow up system
Hey everyone 👋 I’d really appreciate some honest input from the community (and Jay if you see this). I’m currently testing two different offers and want to sanity-check which one is better to scale long-term in terms of: ease of selling predictability client retention stress / chaos and speed to cash Offer 1: LFS (Lead Follow-Up System) Automates SMS/email follow-up after inbound leads Focused on speed-to-lead, missed opportunities, show-up rates More ops / backend efficiency play Feels stickier once installed, but harder to explain + sell cold Offer 2: AI SMMA for Roofing (USA) Meta ads → AI caller (Synthflow) → booked inspections Selling booked appointments, not leads Very clear pain (“we want more inspections”) Easier to pitch, but more moving parts (ads, AI, expectations) My current thinking: LFS feels calmer + higher retention but harder to sell initially AI SMMA feels easier to sell + faster cash, but potentially more chaotic For those who’ve run agencies, SMMA, or ops-heavy offers: Which would YOU choose to scale right now and why? If your goal was predictable income (~$6k+), which path makes more sense? Any blind spots I’m missing on either model? Would really value different perspectives here 🙏 Thanks in advance. @Jay Feldman