You shouldn’t guarantee results. And honestly… you’re right to be scared. Most people try to say things like: “Guaranteed leads” “Guaranteed results” But here’s the problem: You don’t control everything. - the market might suck - the offer might be weak - the client might not execute properly And now… 👉 your business is on the line for things you can’t control The smarter approach 👇 Use a buyback guarantee instead. Simple: 14-day, no questions asked refund. Full money back. No hoops. No arguments. Why this works so well - removes ALL risk for the client - makes it easy to say yes - positions you as confident (not desperate) But this is where most people mess up… They offer the guarantee. But don’t back it up. The real game is the first 14 days If you want this to work, you need to: - deliver quick wins fast - communicate constantly - build a real relationship Because if you nail those 3 things… The client won’t even think about a refund. I’ve had thousands of clients go through this exact setup. Less than 1% ever asked for their money back. This isn’t about “reducing refunds.” It’s about: 👉 making it a no-brainer to start 👉 and making clients want to stay If you want the full breakdown of how to structure this into your offer… Comment “Offer” below 👇

Every morning at 7:30 AM, I used to sit in a 5x5 cubicle making collections calls for a vegetable company. My fat, bald boss Dick would waddle over and yell at me if I stopped dialing for even a minute. I'd lay in bed each night dreading the morning. I felt trapped, hopeless, and angry. That cubicle taught me something important: Real freedom isn't just about living in America. It's about controlling your own destiny. Today marks 249 years since we declared independence from Britain. But how many of us are truly independent? Cold email automation changed everything for me. It gave me the freedom to: •⁠ ⁠Work from anywhere (I'm writing this from my home office, not a cubicle) •⁠ ⁠Control my income (no boss can fire me) •⁠ ⁠Help thousands of business owners escape their own "cubicles" •⁠ ⁠Scale to multiple 6-figure companies without trading time for money This 4th of July, I want to share that same freedom with you. The next 5 students who join Lead Gen Insiders with a special code will get: 🎆 40% off the full program (Save $599) 🎆 Free 12 months of HighLevel with my agency snapshots ($1,200 value) 🎆 25,000 custom leads from Trusted Leads (normally $125) 🎆 Free 1-on-1 coaching call ($500 Value) **NOT WITH ME PERSONALLY** That's almost $2000 in bonuses, plus you save $599 on the program itself. Inside Lead Gen Insiders, you'll get the exact same cold email systems that freed me from that cubicle. The same automation that generated 350 leads per day. The same strategies that built my $800K/month companies. But here's the thing... I'm only doing this for 5 people. Once those spots are gone, this offer disappears forever. Independence Day should remind us that freedom isn't free. You have to fight for it. You have to build it. Your cubicle might not have walls like mine did. Maybe it's a job you hate, a business that owns you, or a bank account that keeps you up at night. Whatever your cubicle looks like, cold email automation can be your declaration of independence.

Hey @Jay Feldman and the community! 🚀 I’m currently running a cold email lead gen agency (SmoothScale) targeting marketing agencies (3–12 employees). The Current Situation: I’ve been using a list of 100–200 vetted leads in their specific niche as a lead magnet to get replies. It works to get them to talk, but I’ve hit a positioning wall. The Problem: I feel like offering a "list" makes me look like a simple data provider or a "list guy." When I try to pivot to a sales call or explain my actual service (filling their pipeline with qualified calls), the transition feels clunky. They just want the list and then they go silent. The Question: What would be a better "High-Intent" lead magnet that positions me as the expert strategist who handles the entire system, rather than just the data? I’m considering: The "Loom Audit": Recording a 3-minute breakdown of why their current outbound might be failing. The "Reverse Lead Magnet": Asking them a specific question about their capacity before offering a "Custom Sample Batch." How do you guys pivot from the "Free Value" to "Let's hop on a call to build this for you"? Would love to hear how you’re structuring magnets to ensure they lead directly into a discovery call.

I am so happy to see the first result! now i can consider scaling that approach! Money is coming soon!!

Would love some honest feedback on this cold email I’m testing for agencies, trying to sell lead generation services to them. Goal is to lead with value (lead list + outreach angle) without sounding like a typical lead gen pitch. Hey {{FirstName}}, This might be slightly off but I was looking at {{Company}} and had a thought. I pulled together a small list of companies similar to your current clients that you could realistically land, and outlined how I’d approach them to turn this into a steady flow of conversations. Made sure they actually align with what you’re already doing. Might be completely wrong here, so I didn't want to run with it without checking with you first. Want me to send it over? Main thing I’m trying to figure out: • Does this feel different enough from typical cold emails? • Is the “value-first” angle clear without sounding like a pitch? • Anything you’d tweak to increase reply rate? Appreciate any direct feedback 🙏 @Jay Feldman @Jordan Wiseman