I was looking at our outreach scripts for Webbility today. I realized we were talking too much about 'App Development' and not enough about 'Reducing Churn' or 'Increasing LTV.' People don't want to buy code; they want to buy a solution to a headache. I’m curious—for those of you hitting $10k/month+, did your lead gen explode once you stopped being a 'generalist' and started targeting one specific pain point?

Hi @Jay Feldman and everyone, I have a question. I recently got a new potential client who is interested in my service - Cold Email Outreach Lead Gen service, where basically I will be running Cold Outreach on Emails for them. Now, they had sent me an agreement to sign with multiple clauses, which for me is bit overwhelming, as I haven't heard anything about this. But even if I agree with other clauses, this particular clause - Their agreement says I need $1M+ insurance coverage and must fully indemnify them for anything (like data/privacy/IP issues).They now offered to cap my liability at 2× the total fees, but they want no cap if it’s about confidentiality, IP, willful misconduct, or “gross negligence.” That means for those issues, my liability could still be unlimited. So basically → - $1M insurance still required. - 2× cap with carve-outs = partial protection. Question: For other agency owners — would you sign this as-is, or push for a single cap equal to total fees paid (no carve-outs) and a waiver or reduction of the $1M insurance? How do you normally handle this kind of liability exposure when working with large enterprise clients? Please, this could be a huge achievement or a huge blunder for me, so I am ready to reject if this is going to harm my business...

This is the campaign structure I use across almost everything I run, helping me scale to 10k cold emails a day. Let’s start with follow-ups. The data is clear: Most prospects don’t convert on the first email. They need 3-5 touches, spaced over 2-3 weeks. What doesn’t work: • 2 emails over two weeks • 8-10 emails fired off in a few days What does keep working, across industries: Email 1 Plain text. No links. No tracking. Emails 2–5 Short follow-ups. One link max. Timing Business hours only. Always in the prospect’s timezone. That’s the whole structure. This is the same 3-part setup I reuse again and again. Now, replies. A few rules I never break: • Don't forward replies to a separate inbox (that’s an easy way to trash deliverability) • Use saved snippets to answer fast Speed to lead wins deals. • Tag interested leads immediately And most importantly: Set all of this up before the campaign starts. Otherwise, it'll get hectic. Take a few minutes and clean this up in your setup. It makes everything downstream easier.