Cold email copy lives in a weird dilemma. You want: • opens • replies • booked calls But you also need to: • avoid spam • not sound salesy • not trip deliverability Most people overcomplicate this. After sending hundreds of thousands of cold emails, and helping 1,281+ people write cold email copy that actually gets replies, I simplified everything into a 3-step framework. Step 1: Bait the Open Before anyone reads your email… they decide whether to open it. That decision is driven by: • the subject line • the preview text (first sentence) Together, they must spark curiosity and stay relevant. They cannot sound promotional. The goal is simple: Make it feel like it could be from a colleague, client, or vendor. If it sounds like marketing → spam risk goes up. Step 2: Win the 3-Second Impression Once the email is opened, you have about 3 seconds. Your first 2–3 sentences should do three things: 1. Surface a real problem they recognize 2. Hint at a solution 3. Establish quiet credibility Not a pitch. Not a bio. Just enough context to make them think: “This might be relevant.” Miss this window, and the email is dead. Step 3: Get the “Yes” Cold email is not about closing. It’s about starting a conversation. The easiest way to do that? • Ask a clear, low-friction question • Make the reply effortless If they can respond with a simple “Yes”, you’ve done your job. Everything after that is sales. By the way, I’ve got something that makes this entire process much easier. Comment “Cold” and I’ll send it over.

Hi guys - about to launch my first cold email campaign. I am split testing 4 different sets of copy but I would love to get some feedback on this. Just for context, Im new to cold email & I am starting off by trying B2B agencies between $20k/$200k/month needing to break the barrier to scale predictably Hey {{first_name}} Quick question — ever feel like your pipeline’s that one house plant you keep watering… and somehow it’s still dying? Most founders I talk to in the $20K–$200K/month range say the same thing: “We’re doing the work — why isn’t more happening?” We’ve been helping them fix that by actually starting convos with the *right* people, at scale — not just throwing random stuff into inboxes and hoping it sticks (like this email, kinda, in a good way). Want me to show you how that works?

Just watched the interview with Instantly and Jay— Pure gold, as always. But here’s the kicker… they're giving 40% off to join The Insiders?! Seriously, for what Jay is offering inside this community (plus the bonuses that basically pay you back), it’s a no-brainer. Like… why are we even still talking? If you’re into lead gen and want to actually get results, this is your sign. What are you waiting for—a handwritten invitation? Go get in there.

Hi guys, On instantly there is an option for custom tracking domains. I’m pretty sure I saw in a video somewhere jay says to turn it on, but have also seen somewhere to turn all tracking off. Just want to get some clarity around that - should we enable this or leave it un ticked?

If you’ve ever paid for email verification, this video will change how you think about your stack. I’m breaking down how I built a fully working email verification system: - in under 20 minutes - with zero technical background - for less than $20 - and it’s now verifying hundreds of thousands of emails for me continuously No AppSumo gimmicks. No sketchy tools. No ongoing per-credit fees. This is the exact system I use internally. What you’ll learn in this video: • How to self-host a real email verification engine • The open-source tool most people don’t know exists • How to get past common blocks like port 25 • How this setup doubles as an email finder And so much more! This is infrastructure-level knowledge - the kind that usually stays private or costs thousands to learn the hard way. 👉 Watch the full video here and steal the setup