Hey, I'm running a cold email sequence and I've sent out about 310, gotten 15 replies, and two positive replies (see image attatched). However, one of the positive replies was from a dude who wasn't even in my niche (my apollo skills suck) (my niche is email marketing for health and wellness ecom brands but then a dude with a physical pharmacy responded) And I responded to the other reply about 15 hours later... (yikes) What should I do next? Should I pay for the LGJ $97 bundle and get the 10k leads from there? And are the results I'm getting right now good? Thanks! Lucas

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Quick question for operators running SMS / local outbound. I am building a hybrid agentic workflow for homeowner SMS and want to lock in the skip tracing layer. Current setup: – We pull owner name + address data from PropWire – Data is normalized + prepared inside an automated workflow (Antigravity) – Next step is skip tracing to resolve mobile phone numbers – Output goes straight into GoHighLevel for SMS Outbound What I am looking for is for a skip tracing platform that supports pay per record fee with an API address so it can be integrated in the workflow. Most importantly to have a least decent mobile hit rate for homeowners. IN other words: PropWire → workflow → skip trace → SMS If you’re running something similar (or know a solid provider), would appreciate pointers. Thanks in advance. @Jay Feldman @Ian Kirk @Grant Charge

Campaigns fail because people jump straight into sending emails. Don’t do that. Follow this simple order 👇 1️⃣ Setup If this is wrong, nothing else matters. ✔ Clean domains ✔ Proper DNS (SPF, DKIM, DMARC) ✔ Inbox warm-up always running (warm up for at least 2 weeks before starting outreach) ✔ Low daily sends per inbox 2️⃣ Targeting Who You Email Matters More Than What You Say. Great copy won’t fix bad targeting. ✔ Clear ICP (industry, size, role) ✔ One pain point per campaign ✔ Verified, clean leads only 3️⃣ Messaging Simple > Clever Short emails win. ✔ 2-3 sentences max ✔ One clear problem ✔ One clear CTA No pitch decks. No paragraphs. Just start a conversation. Golden Rule: If setup is weak → emails land in spam If targeting is weak → no replies If messaging is weak → no meetings Fix in this order. Always. Question: Which part do you struggle with most right now - Setup, Targeting, or Messaging? Drop 1 / 2 / 3 in the comments 👇

What niche are you targeting with cold email right now? Or if you’re still deciding, say “exploring”.