What's up 👋 I'm part of Jay's team, and I spend a lot of time looking at why cold email campaigns underperform. So here's something I see constantly: Smart operators, good offers, decent lists… getting crushed reply rates because of mistakes that have nothing to do with sending more. Here are the 3 that show up most: Mistake #1: You're writing to everyone. The second your email could've been sent to 500 people unchanged, it's dead. The inbox can smell a template from a mile away. Mistake #2: You're pitching in email #1. You haven't earned the right to ask for anything yet. The first email has exactly one job, and it's not booking a call. Mistake #3: You're optimizing the wrong number. Everyone obsesses over open rates and send volume. Meanwhile the number that actually predicts revenue is sitting there ignored, and most people don't even know the line where they should start worrying. Here's the part most people miss: Fixing this isn't about working harder or sending more. It's about knowing where you're leaking. And most people have no idea which one is theirs. So I built a checklist. It's the exact reply-rate teardown I use on campaigns. Fair warning: it goes deeper than these 3. You go line by line, and by the end you know exactly what's bleeding your replies and what to do about it. If you want it… Comment "Audit" below 👇 I'll get it straight to you.

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Drop it below. Curious what everyone's actually dealing with.

Keeping this with simple numbers, When sending cold email, 20emails a day per account, If I send the first email to the first 20 is that all I can do every day? Or can I send 20 emails to the first batch, then day 2 send 20 to another set of new leads and send email 2 to the first set and so on? Monday send 20 new to group A Tuesday send 20 new to group B, and send 2nd email to group A (40 emails) Wednesday send 20 new to group C, 2nd email to group B, 3rd email to group A Is this how this works or is it just strictly 20 per account per day? Thank you

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