If I ran outbound for you for 30 days, this is the order: Week 1: business model, offer, start infrastructure (pre-warmed mailboxes or your own domains warmed up) Week 2: warm-up continues, build the ICP list and batch it for testing Week 3: prospect research and enrichment, personalize, launch at the end of the week Week 4: run the batches, review the offer, ICP and copy Then keep optimizing. It’s an ongoing process, not a one-month fix. For those of you running outbound: do you sequence it the same way? What do you do differently?

Running a business means no routine. A corporate job means no flexibility. I need both. From the owner side I take the drive: no fixed schedule, long hours when something needs them, and no waiting for approval. I build for myself first, then for others. From the corporate side I take the discipline: routine, structure, and the communication skills I picked up working with a founder who came from a job-sector background. For those of you running agencies or freelancing: are you more structured or more flexible? And what’s the one routine you’d never give up?

Cold email isn't just for service businesses. I had that wrong. A business owner in Australia reached out recently. They sell products to clinics. Not a service, and a market I'd never worked in. What I told them: build a strategy around a free, valuable resource in exchange for an email address (an idea I picked up from a Hormozi video), then sell products to the people who've shown interest. Has anyone here done outbound for a product business? What worked, and what didn't?

The best cold emailers I know aren't selling anything. Sounds backwards. It's not. Cold email works best when you flip the ask. Partnerships. Affiliates. Getting hired. Giving something first. The minute you stop trying to close and start asking them to bring you on... reply rates move fast. Here's how it plays out in real life: You run a cybersecurity firm. Everyone in your space is pitching $5K/month retainers and landing in the spam folder. Instead? Email those same people and ask to be their fractional CISO. Same expertise. Same price. Different title. You're not asking them to trust an agency they've never heard of. You're asking them to hire a person for a role they already know they need. See, here's the thing - the harder your industry is to sell into, the more the reframe matters. With cold email you can put your message in front of a million potential buyers. The question is what you're asking for when you get there. What's your niche? Drop it below and let's workshop your angle together. 👇

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