Announcing: The winner of the Daily Email House weekly contest

Dec '25 (edited) • Community META

Over the past week ran we ran a contest here inside Daily Email House to find the winning...

"Success you've had from an email you've sent this week."

It turned out to be unpleasantly hard to make a selection, particularly because pretty much everybody had a success that illustrates a great behavior or attitude if you wanna have long term success with a personal email list or online biz:

@Shaina Keren
- new testimonial from a high status person
@Marlene Roberson
- successful promo of an affiliate offer
@Christian Howes
- persevering with emailing in the face of a bunch of unsubscribes in one day
@Caroline Shine
and
@Matt Perryman
- getting back to emailing after a break
@Steph Benedetto
and
@Chavy Helfgott
- reaching out to audience for market intel and then pursuing the investigation via a 1:1 conversation
@Nick Bandy
- promoting his community and trying a much more direct and shorter email

Still, I had to pick a contest winner, and as promised, I done it.

And so, I would like to announce that this week's contest winner is...

... drumroll...

... lights...

... quiet, please...

... opening the envelope...

Marlene, with her on-fire affiliate promo!!!

I feel I should explain why the Academy voted as it did:

Marlene's success was at heart about making sales, and it's encouraging to all of us to hear that's possible and happening right now.

Beyond that, here's what I spotted in Marlene's success:

1. A sexy affiliate offer. Yes, you can sell stuff and have zero delivery worries.

2. Course or info products aren't dead. (I'm assuming this is an info product?)

3. Good copy still matters. (Marlene was applying the very product she was promoting, about how to tease people along, and it worked.)

Thanks to everyone who participated in this contest, and congrats to Marlene.

Marlene, I will reach out by DM to find out where I can send you the promised prize, which is a physical copy of the book on direct marketing I've been referring to in my emails a lot over the past week (and in this marketing riddle).

Frankly, the book is as dry as a rice cracker, but it is also immensely valuable. I'm taking pages of notes and planning on rereading the book so I can implement thoroughly.

As for the next contest... I have my ideas. But first things first, and that's the "I endorse YOU" auction, which kicks off in a few hours. The next contest coming up after that.

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