Hello friends, as some of you may be aware, ThriveCart has had a couple major outages this year. Personally, I haven't been able to process a single transaction since March 5. Curious if anyone uses a different cart that works better than this thing that looks like a late 1990s website? Unfortunately I also use ThriveCart for course delivery so migration would mean moving all my courses too. Thank you for your time and hopefully your words of encouragement.

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

The last few days, I've sent emails to my list offering to help people run a 36-hour promo. A few specific requirements for that promo: 1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on 2. A price of $300+ It was surprising to me how many people who raised their hands only had offers in the $27-$57 range. If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because: 1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money 2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier 3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers On that last point: Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind. On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal. So how do you raise your prices and reap the benefits? As with everything else, you start with what you've already got. In other words, simply raise the prices of an offer you already have. You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term. So lemme ask you: Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do? Vote away below. If we get enough people a-voting, we can make a challenge out of it and run it together.

I’d love to get some feedback on my new opt-in page. I’ve created a lead magnet called How To Work Your Way. Inside, there’s six interviews with experts on modern careers and rethinking the rules of work. I’ve published these interviews to my newsletter over the last year. But I realised they could make for a great lead magnet too as the interviews are speaking to my ideal client (professionals who want more choice and freedom at work without having to change career or quit their job). So I’ve bundled them together, added a few pages of my own and got the “okay” from each interviewee to publish the guide. My plan is to run ads in other newsletters to the opt in page and hopefully grab some new subscribers. I think there’s room for improvement on the opt-in page, particularly on: - The six experts are big hitters in my niche. But I’m not sure if the page gets this across and bigs them up enough - The formatting (not my strong point by any stretch) I’m sure there’s lots of other stuff that could be better too. Would you like have a look and let me know what you think? I'd be grateful and don’t hold back if so 😊 https://howtoworkyourway.com

Starting this hoping to whine and dine or something.... Maybe others can share their writing (or otherwise) woes, too. So, to start off, am I the only one who thinks "The food was delicious" is better than "The food tasted delicious?" I mean, I get the hate we give the "be" verbs... but c'mon (aforementioned "writing tip" spotted on twitter)