This Thursday at 8pm CET/2pm EST/11am PST, I'll get on Zoom for a bit of Daily Email Open House: To hang out, maybe have a beer, and answer questions about sending daily emails... making a $1k+ offer... and using your list to pay for a house. If you'd like to join me, here's where to sign up: Daily Email Open House

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

What's the one thing that, if you could get rid of it, would catapult you to success in the next 90 days? I asked myself this question yesterday. As usual, I didn't have a good answer. So I made a list of 10 possible answers (actually ended up 11). I personally found some interesting stuff at points 9 and 11: #9. Lack of focus on the things that have made me money, and doing more of that, instead of experimenting with new things all the time #11. Lack of followup with people who have expressed interest in an outcome What's your one thing (or 11), that, if you could get rid of it, would catapult you to success in the next 90 days?

After a long and lonely sojourn in my little home office cave, I emerged today, blinking and squinting in the sunlight, to attend my first IRL networking event since before COVID. It was a very last minute decision and I came super unprepared, without so much as a business card. But I'm glad I went because it reminded me that it's nice to spend time with live humans! And you never know which random connection can get you that dream client or partner. I'm now considering attending another local event on Wednesday, but I want to be a little more prepared and use this as a way to grow my email list. So I'm wondering: Has anyone here ever used a networking event to grow their list? How did you do it? Should I create a special opt in page and offer targeted to the people at the event (in this case, fashion and beauty related brands)? What kind of offer is most likely to excite people who are distracted and busy at an event? Would appreciate any tips and tricks!

Yesterday I wrote a post about unwritten rules that strengthen groups. That post got... 10 likes and 5 people to comment, in a group of 483 members. Maybe it was a particularly bad or irrelevant post. In any case it seems like a good time to talk about written rules. I recently joined a Facebook group. The group is about the same size as Daily Email House, but it's much more engaged. People are enthusiastically introducing themselves in the group as soon as they join (as did I)... ... spontaneously writing up new posts and starting new discussions all the time... ... commenting on others' posts all the time. How? Simple. The group has written rules stating that you have to introduce yourself when you join, and participate once you're inside, or you will get kicked out. And the moderators follow through on these rules. What do you think about that? Please comment below. Or don't. But I've decided to start doing the same: Periodically and randomly and brutally removing people who don't participate inside Daily Email House. Your choice.