I used to sell information products and business coaching packages focusing on strategy. Over time, it did get me down. I knew so much more was possible, and I wasn't helping people the way I really wanted. We'd come up with a killer strategy, and then people wouldn't do it. Or they'd do it, but it didn't get the results we hoped for. It led to one of many mid-life crises. "What am I doing with my life?" I started working with a business coach, and discovered how transformational the coaching aspect could be. Slowly, I stopped selling information and started helping people discover the resilience and resources within themselves. I started facilitating the kind of deep, lasting change I'd always knew was possible, but couldn't reach before. These days, I sprinkle the information in sparingly. I focus on experience, reflection, insight provocation. If you're still in the business of selling information, it might help to keep these things in mind: #1 - A pure intention to help is more powerful than you know. People can feel it when you care, and it makes a difference. #2 - You never know the real impact of what you sell. Hope is a force. Maybe they don't get the results, but they find the courage to keep going, or they get introduced to the next step on their journey that they never would have found without you. Because you can't know the impact, it's not worth obsessing over. For me, the greatest impact with my clients comes from the fact that I see them as whole, complete, capable. On some level, they've lost faith in themselves, and I don't buy their bullshit stories. They feel what I see, and it reminds them of the truth of who they are. I love watching people come alive to their own awesomeness and the simple joy of being human.