I have used it and had great results with it.

@Nick Bandy No unfortunately that is not a skill taught inside Insight Exposed. Maybe I should hire a copywriter to write one for me.

I don't know that a P.S. is the most read part of an email. I think it used to be the most read part of a sales letter because it made it simple for people to flip it over and just see what the gist is. But an email is not a sales letter. It's basically a headline, or maybe a headline and a lead, rather than a full sales job. I don't know whether you'll want to use it or not. I very rarely use P.S.'s in emails for my own stuff, and from what I remember I very rarely used them back when I wrote client emails.

@Brett Freeman I agree, and speaking from the seller side, this is what killed the paid newsletter for me. I've been subscribed to paid newsletters that were obviously slapped together. I didn't want to do that and I very quickly realized that creating something every month that I'd be proud to send out wasn't sustainable.

@Maliha M You've been at it for a while, I don't think you have anything to worry about

This is great and unfortunately I have nothing comparable! But given that today is 2026/8/16, and 2+0+2+6+8+1+6 = 25, and 2+5 = 7, and 7 is both a lucky and a holy number, I think there's a marketing lesson here. From Dan Kennedy's 11 Agreements: === 10. Agreement on Personal Timing Almost everyone who agrees to #1 through #9 - and specifically with #9 - will then have reasons why the timing is not possible or good for them to act on the opportunity right now. Many businesses have seasonal ups and downs, and their owners have cash peaks and valleys. During the busiest times when it might be easiest to buy from a cash standpoint, the owner is too busy to pay attention, too busy to take on anything new, possibly even so busy he forgets about his slumps. During his least busy times when it may be hardest to buy from a cash standpoint, he may actually be poor, he may take time off; he will likely think he should wait to invest until he has good cash flow again. You can seek agreement on a global scale, that this is the behavior of fools, that only guarantees the cyclical, roller coaster income will continue - and he certainly isn't a fool, is he? Or you can narrow the focus to reasons why this particular time is the best time to do your 'x' despite or precisely because most would think it isn't. One way or another, though, you will need agreement that now is a good time, not a bad time, to act for him, personally. Personal or family issues may also be in play. A parent of a 3 year old has different ideas about available time than the parent of a 30 year old, parent of first child vs. parent of third child, etc. MOST people are not "all in" about their business, and are unwilling to pursue certain opportunities - despite agreement about possibility, personal possibility, attainability, personal attainability, benefit, etc. - if doing is disruptive to some non-business activity, relationship or commitment that is important to them. Trying to sell temporary sacrifice for long-term gain is a steep climb. There was a time when that story was blatantly, forthrightly told and bought by many; not so now.Agreement about sacrifice was viable. Not now. Somehow, you must secure agreement that your prospect can benefit from your opportunity without significant personal inconvenience or sacrifice.