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4d •
Would you like a chocolate-chip Most Valuable Offer?
The past couple days, I've been writing emails about what I call the Most Valuable Offer: A live workshop, delivered on a specific day that's coming up soon. In my experience, the Most Valuable Offer is most valuable because it: * Provides a quick injection of cash * Makes your list come alive and keeps it from rotting * Creates an asset you can keep selling for years to come * Forces you to move and deliver something now rather than never (relevant if you're prone to perfectionism and procrastination, like me) Since I know Daily Email House members are fond of cookies, and since I have recently found out they really hate oatmeal raisin cookies, I've baked up a batch of chocolate-chip Most Valuable Offer cookies. Would you like one? Specifically, the cookie I'm offering is made up of the following ingredients. I'm offering to directly work with you to: 1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future 2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement 3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever And now I guess the big question: Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own? Simple. Because I'm offering you my help NOW. Not "some time soon, maybe next month, as soon as I get this other project finished etc." I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list. People still don't do it, or don't do it nearly as often as they could benefit from it (myself included).
3d •
What have you gotten good at in the last few months?
... and by "good" I don't mean "the best" or even "great." For example, over the past few months I've gotten good at networking. It's not like I'm some monster networker with incredible charm and millions of contacts. But I reach out to people, I get on calls, I join mixers, and I follow up. Results have followed. I've also gotten good at creating offer stacks. Meaning, creating logical and yet attractive offers, either by breaking things up or by adding in stuff in or both. Again, I'm not like I'm Travis Sago or Alex Hormozi. But compared to were I was, and compared to people I know, I've gotten good. What have you gotten good at? Take a moment. Write down an idea, or better yet 10. The reason is simple: What you're good at is stuff that has value, stuff that you can teach or do for others, stuff that people will pay for. (Curious fact for long-term Bejako readers: asking myself this exact question is how I ended up creating my Most Valuable Email program.) So take a moment now and figure out what you've gotten good at. And if you like, share your list below.
1d •
Advice I've given out this week
I heard marketer Sean D'Souza say once, "If you wanna solve your problems, go and solve somebody else's problems." ... as in, the advice you give to other people will be the advice you yourself can apply. Yesterday I got on a call with a list owner. I'm helping him monetize his list better with a $1k+ offer. As the call was going on and I was giving advice about what to do, I thought to myself, "I should really go through the recording of this and write down what I told him so I can do it myself too." I did that just now. I found 10 specific pieces of advice I gave the dude, which is relevant to me too, and maybe to you. Here are 3 of them: 1. If you have a client, create interesting content for your own list or offers around: - AB tests you ran for your client - Feedback you keep giving the people your managing/mistakes you keep seeing - Behind-the-scenes of what you're doing - etc. 2. Use your recent success as a proof element for a new offer you create around that proof element 3. Whatever you have, sell the advantages of that against the alternatives. (If you have prerecorded content, sell that against a live workshop. If you have a live workshop, sell that against prerecorded content.) Mindblowing tactical info? Probably no. Very valuable if you actually implement it? Probably yes. In any case, whether or not these specific bits of advice are relevant to you, the bigger point still stands: Note down what advice you are giving people. And then apply it yourself, to your own business or life. Have you given out any advice this week, mindblowingly tactical or not? I'd like to hear it and maybe benefit from it. Share it in the comments below.
2d •
Can you help me? (the case against)
I'm currently promoting what I'm calling the Most Valuable Offer, basically launching a live workshop over Zoom, some time before April 30, with my guidance and help. A bunch of people on my list and in this group have either signed up already or have expressed interest in signing up. I've talked to them and figured out what they like. I'm using that to keep promoting the offer and focus on what actually appeals to people. But also want to address objections as well as I can. So if you've decided against this offer, or if you simply have unresolved questions or doubts, would you tell me? You won't hurt my feelings. In fact, you will be doing me a favor. I will very much appreciate anything you might tell me, because it will help me either address objections in my copy or even bake solutions to those objections into my offer. If you have any reason, big or small, personal or general, not to sign up for Most Valuable Offer, please let me know in the comments below. Thanks in advance.
Feb '25 •
Gratuitous Fun Fridays
We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.
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