A couple of days ago, I shared how I "swiped" an idea from Justin Goff several years ago. You can read more about it here: https://www.skool.com/daily-email-house/heres-how-to-add-one-more-email-to-your-weekly-schedule-and-build-a-deeper-connection-with-your-audience John just "swiped" the idea as well (see image). Who is next? :)

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

Over the past year, I've been finding "off market" affiliate deals. These are affiliate deals that fall into one of the following 3 categories: 1. Affiliate offers that are largely unknown to my list, because they come outside the little bubble of marketers that my list knows well 2. Existing offers that haven't been promoted by affiliates before, but that I convinced the offer owner to let me promote as an affiliate 3. Offers I help co-create and then promote Next week, I'm gonna be doing a new affiliate promo to my list of type 2 above. Later in the month, I will promote an affiliate offer of type 1. And I'm talking to a few people right now about type 3 "off market" affiliate deal, and maybe that will also turn into something before the month ends. I like these off market affiliate deals because: 1. They give me affiliate offers to promote that haven't been or aren't being promoted by a dozen other people with big overlaps with my list, so I can make more money 2. I can promote just the affiliate offer instead of having to throw in a ton of bonuses (and effectively end up having to promoting myself again), which makes my job easier 3. It is surprising and cool to the people on my list to be exposed to new stuff, and some of that rubs off on me too I find these kinds of affiliate deals both fun and lucrative. I recommend them to you as well. I thought about putting together some kind of training about "off market" affiliate deals, but I don't know what much I could tell you beyond what I've just said. But if you are intrigued by the topic of "off market" affiliate deals, and if you have questions, then ask away in the comments below, and I will answer.

Seeing @Maliha M mention Justin Goff recently, I wanted to share what I've swiped from him. Now, if you don't know Justin, he used to be one of the most active email marketers in the copywriting niche. He was emailing daily, and regularly pulling out $50K+ per month from his list. Well, one of the emails he used to send (before he "retired") was "3 random things on my mind". Basically, he'd talk about... well, 3 random things on his mind :-) And that was a very cool email. I loved it so much I started doing it as well. And save for some exceptions when I have a big promo, I've been doing it every Saturday for 3+ years now. Well, a lot of folks who read my emails tell me they're always excited to read my Saturday email. Why? Because that's one way to get to know the person on the other side of the screen more. I love it. My audience loves it. And I don't need to always think about a marketing lesson in every single email I send. So, I highly suggest you think of something similar if you want to: 1) Write more emails. 2) Get to know your audience better.

Crazy talk. Have you ever considered it? Not just during a promo, either. I mean regularly.