I've bought some courses that are vast and impossible to get through but one of them had a handful of short emails in it that I use all the time and have made me and my partners hundreds of thousands in extra sales.

I also think there is an uncomfortable truth most information sellers don't like admitting: Some people aren't buying a solution. They're buying hope. And hope feels good right up until action becomes required. So these days I spend less time asking: "How do I get more people to buy?" And more time asking: "How do I get more buyers to become case studies?" Because one person who buys, implements, and wins is worth more than 100 people who buy and disappear. Do you think most failures are caused by bad information? Or by the gap between knowing what to do and actually doing it?

If you’re going to start nerding out on Old English… Give this a go

@Maliha M 🤦‍♂️

@Maliha M So is the issue actually money? Or the belief that power and wealth automatically corrupt people? Because there are billionaires funding hospitals, clean water, research, schools etc… And there are also ordinary people stealing the last $20 out of their mother’s purse. So maybe money reveals character more than creates it?

I think you’ve already landed on the two that actually matter. 9 and 11 are the whole thing dressed up in different ways. I struggled with #9 for years. Start something → see it get traction → get bored → move on to the next thing. At the time it felt like I was being “creative” or “entrepreneurial”… But looking back it was just a lack of focus. The shift for me came when I realised: If something makes money… your job is to keep doing it until it stops. Not until you get bored or if you feel like you’ve “figured it out.” Until it actually stops working. Most people walk away from things at 20–30% of their potential… Then go hunting for a new lever instead of just pulling the one that’s already there. And then #11… follow-up. This one’s almost painful because it’s so simple. People say they want more sales… But they won’t send a second message. Or a third. Or a fifth. I’ve joked before I could write a book just on follow-up But it’s true… once you build a system and a habit around it, it compounds like crazy. Most sales don’t come from the first touch. And most people just don’t stay in the game long enough to collect. If I’m honest… Those two alone are probably the 80/20 of why most people aren’t making the money they should. And I’d add one thing that sits underneath both of them… I read a quote years ago — might’ve been Jay Abraham — something along the lines of: “Business is a numbers game, played by a team.” Most people miss both parts of that. They don’t treat it like a numbers game… Because they’re not tracking anything. So they don’t actually know: - what’s working - where money comes from - how many touches it takes to close - which lever to even focus on Which is why they have so many emotional responses to results. And then the “played by a team” part… They try to do everything themselves. Because again no numbers, no clarity, no confidence to hand anything off. So they end up: - chasing new ideas - dropping things early - not following up - and staying stuck in the weeds