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Why most The Skool Classifieds posts get ignored (and what to do instead)
A few members in my community have been asking me why their The Skool Classifieds posts aren't getting clicks. I've been answering them individually in DMs, but I figured the answer was worth sharing more widely. Here's what I've been telling them. Step one: write your title like a YouTube title, specific, outcome-led, and clear enough to make sense without reading the body. Step two: open your first paragraph by naming the exact problem your ideal member is sitting with right now. Not your solution. Their problem. Step three: deliver one complete insight in plain language, something they can actually use, whether they click your link or not. Step four: close with a single CTA sentence that positions your community as the natural next step for someone who found the first three steps useful. The join link goes after the CTA, on its own line. No pitch. No feature list. No "we help people do X." Most of The Skool Classifieds posts read like brochures. They open with the community name, list what's inside, and close with a link. Technically correct. Nobody clicks. The problem isn't the CTA - it's that the reader hasn't been given a reason to care yet. Try this: stop writing so much about your community. Start writing the kind of post your ideal member would have found useful, even if the link wasn't there. If you want to go deeper on turning your Skool community into consistent revenue, that's exactly what we focus on inside the Skool Monetisation Lab. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab
Why most The Skool Classifieds posts get ignored (and what to do instead)
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VIP Info Session Replay - Applications are open!
In the recording, you will see a short introduction with everything you need to know about the three tiers available to you in this group. Then, you will see questions from the group, and then you will see some of our current VIP members share their experiences of the group and why the recommend joining. @Sybil Hall , a current VIP member has also offered to share her perspective with anyone who is thinking about joining and would like to reach out to her with questions. This is an application-only opportunity and a great way to collaborate and cross-promote with other serious Skoolers. The quality of the group is phenomenal, and the support is out of this world! 😊 If you are interested in applying after watching the recording, please fill out the attached form. The deadline for applications is May 26, and successful applicants will be contacted shortly thereafter. Our first orientation/welcome meeting will happen in June! šŸŽ‰
VIP Info Session Replay - Applications are open!
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HOW IT WORKS - READ THIS FIRST
Ever wonder how you can let people know about your Skool community? Feel like you have so much to offer but don't know how to get people involved? Wish there was somewhere you were actually allowed to promote yourself and talk about your offer? Look no further! The Skool Classifieds are the place where you are not only allowed to promote yourself, but you are actually encouraged to do so! Like the Classifieds section of your local newspaper or the Community Message Board at the gym, this is the place to let people know what you do and what you offer. Here's how it works: 1. Invite other Skoolers you know to join the group using your invite link. The more people join, the more people there are to promote to! 2. You can post once a day only. This is to keep the group from getting spammy. If it's spammy, people won't read and you won't get noticed. Post as many days in a row as you want, but please do not post the same thing day after day - mix it up! 3. Make sure you add your post to the appropriate group/heading. Please see below for a description of what each group is for. If you don't see a group that is appropriate, message me. 4. Self-Promotion is what this group is all about, but please do not DM people with your offers. You will be removed from the group for doing this. 5. Introduce yourself in this thread, and then scroll up and find someone you have something in common with. Reach out. There are some really amazing people here! šŸ˜‰ This is a place for us to support each other for our mutual benefit. Hate speech, offensive language, or general negativity will be deleted, and you will be removed from the group. *Please check out this post for more tips on how to get great results from your posts. And also this post by one of our own community members who has had great success growing his group through the CLASSIFIEDS. To learn How to Make Your Classifeds' Posts Work Harder for You, check out this masterclass by one of our moderators, @Faith Adebayo
HOW IT WORKS - READ THIS FIRST
Are you ready to Embrace Your Journey?!
Embrace Your Journey - Holistic Health & Wellness community - is for anyone who wants to feel better in their body, their energy, and their daily life. It’s a genuinely engaged and supportive community of people who are all embracing their own journey toward feeling better and living more intentionally. It offers guidance and support for: - improving your nutrition and gut health - strengthening your mindset and emotional wellbeing - regulating your nervous system - building habits and routines that actually stick - reconnecting with yourself and others - creating more balance, energy, and ease in your everyday life You’ll also get access to our FREE 30‑Day Holistic Wellness Challenge, a gentle, doable month‑long experience where each day covers a new mini‑topic of holistic health — from nutrition to stress to sleep and more. It’s designed to help you build consistency, create supportive habits, and practice showing up for yourself in simple, meaningful ways. The challenge is always available and fully self‑paced, giving you the freedom to show up in the way that works for you — and right now, our whole community is moving through it together, each person showing up with the time, energy, and space they have on their own timeline ...and we would LOVE for you to join us!
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Marketing Tip #2
- Work on your PR and media kit, what is your message, motivation, relevance? Knowing this makes a huge difference. It undermines everything we do and how we show up in the world. Have you heard of Simon Sinek? Look him up for all that he's researched and shared about knowing our WHY. I've mentioned him here before but he's a big influence on my own path. It helps me to know what my core values are, what drives me, and that makes it easier to explain my work to others as well as for myself. Sinek writes: "The neocortex corresponds to the 'what' level. This part of the brain is responsible for rational and analytical thought and language. The middle two sections comprise the limbic brain, and are responsible for all of our feelings, like trust and loyalty. It is also responsible for all human behavior and all decision-making, but it has no capacity for language. When we communicate from the outside in, when we start with 'what', yes, people can understand vast amounts of complicated information... but it doesn't drive behavior." So, tell us in the comments below what is the message, motivation and relevance of your community/ work?
Marketing Tip #2
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the skool CLASSIFIEDS
skool.com/classifieds
The #1 public place to promote your Skool, learn how to build connections, and collaborate with Skoolers. Real connections & growth without spam.
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