Myth: funnels fail solely because of poor strategy or execution
Truth: your communication style or DiSC wiring creates blind spots. TL;DR Each DiSC style tends to create predictable leaks: - D: skips details, which results in missing explanations + abrupt CTAs - i: adds flair but not structure, leading to energetic but scattered messaging - S: softens their message, which shows up as weak CTAs + stalled leads - C: overexplains, which presents as overwhelming + tech complex 🦅 D-wired folks: - Move fast… which means their funnels often read like a sprint with missing steps. - Write copy that's short, blunt, or assumes people “get it.” - Tend to skip nurture because they think “people should just buy and get on with it.” 🦜 i-types: - Have high-vibe ideas that sparkle… and sometimes scatter. - Create messaging that feels fun, but isn't always grounded. - Over-assume emotional buy-in. 🕊️ S-types: - Go above and beyond to make people feel safe, welcomed, supported. - Avoid bold messaging so as not to appear pushy or salesy. - Under-sell and soften their calls to action. 🦉 C-types: - Want everything perfect before it launches, which delays actual movement. - Create copy that can feel too detailed, technical, or overwhelming. - Bury the emotional hook under logic. if you've never looked at your funnel through this lens, here's what to do next: 1️⃣ Identify your DiSC type if you don’t know it. If you DO know it, drop it in the comments! 2️⃣ Join us in Funnel Forensics to find the leaks you tend to create without realizing it! #MondayMythBuster