And does your marketing speak to them accordingly? I used to market to myself 🤦‍♀️ That means: • snappy directives • short, fast sentences • bold takes + strong opinions • “just do the damn thing” energy • zero patience for nuance Cool for me. Not so great if your ideal client isn’t wired like that – or makes decisions differently. 2 things I wish I'd known sooner: • not everyone thinks like me (shocker!) • people like me can be pain-in-the-butt clients (another shocker!) Why? I like to go fast, talk fast, skip to the end. I don't like long-winded explanations, I'm opinionated AF, impatient, and have a REALLY high bar. It can be like butting heads with a bull (I'm a Taurus, so that's appropriate LOL) – but not everyone enjoys or welcomes that kind of sparring. And…. Not everyone decides fast. Not everyone wants to skip to the end. Not everyone barrels through obstacles. Some people want: • context • reassurance • collaboration • proof + data • time to process 👉 This is where DiSC completely changes the game. When you understand how your ICA naturally communicates, you stop forcing content that sounds good in your own head… and start creating content that actually lands in theirs. I'm a D on the DiSC... which is actually the rarest type. No wonder my content was alienating large swaths of potential customers! 🤦‍♀️ Once I learned the languages others "speak" .... BOOM! Inside Funnel Forensics, we're about to start breaking this down clearly and systematically: ➡️ how different DiSC styles consume content ➡️ what turns them on vs. off ➡️ how to adjust your messaging without losing your voice This isn't about personality test rabbit holes. Or trying to be someone you’re not... but meeting people where they are. In fact, DiSC isn't a personality test at all. It shines a light on communication preferences. Which results in better connection, fewer leaks in your funnel, and improved client delivery/experiences too!

Message to women doubting their decision making abilities.... I see you. I still experience self-doubt when it comes to advocating for me or my business. We're not lazy. We're not unmotivated. And we're definitely not incapable. My guess is you can knock out a to-do list like a wildfire. You handle logistics, details, and responsibilities with ease. But when it’s time to: - ask for what you want - hold a boundary - make a bold move in your business - advocate for your needs - or stand firmly behind a decision Something happens. You hesitate. You overthink. You look for reassurance. You wait for clarity that never quite arrives. And afterward? You don’t just feel stuck. You feel disappointed in yourself. I chalk it up to conditioning. Years ago, I picked up a book that finally put language to what I had been seeing in women for decades—including myself. It was The Confidence Code by Katty Kay and Claire Shipman (highly recommend). In it, the authors revealed something both validating and infuriating: There is a confidence gap between men and women—not because of competence, but because of conditioning. The research showed that women are far more likely to: - doubt themselves despite being highly capable - overanalyze and delay decisions - avoid risk unless they feel “fully ready” - struggle to stand behind decisions when challenged Sound familiar? As a confidence coach who works deeply with women around good girl conditioning, this wasn’t surprising—but it was clarifying. Because once you see it, you can’t unsee it. Here’s the quiet cost no one talks about: Indecision doesn’t just slow you down. It slowly erodes your confidence. Every time you reopen a decision Every time you seek one more opinion Every time you soften, justify, or over-explain... You send yourself a message: I don’t trust me. And I know this pattern intimately. Despite having made thousands—maybe millions—of decisions in my life, I struggled to own them when they were questioned, criticized, or met with resistance.