If you're building a Skool community, LinkedIn just became one of your most powerful free acquisition tools. LinkedIn's new AI-powered feed now surfaces your content to people outside your network based purely on your expertise and niche... That means every post you write about your community's topic can land in front of your ideal future members without paid ads or a huge following. For Skool builders, this is huge: ✅ Write about the transformation your community delivers ✅ The AI distributes it to people already interested in that topic ✅ They discover you → they join your community I put together an infographic with the full breakdown of what changed and exactly what to post to make it work. Are you planing to use LinkedIn to grow your community? Join me in The LinkedIn Strategy Lab where I help you to find your people on LinkedIn...

“I feel like you’re the only one who really gets me.” For a mix of personal and ‘world-gone-mad’ reasons, I retreated into semi-isolation for a few years, and found it difficult to keep up more than a handful of my online friendships. Two of my closest, with whom I’ve had separate video calls many times, are, it turns out, INFP personality types — just like me. We didn’t know that, that wasn’t why we stayed in touch. We just ‘get’ each other in a way that feels affirming, safe and ‘good’. All three of us are non-stop learners. We’re endlessly curious about diverse things. We have each, in different ways, changed tack many times in the years we’ve known each other. We don’t judge each other for that. It’s just how we’re made. In other ways, we’re different. We began life on different continents, in different decades. None of us have lived in the same countries. We’re all women, but our pattern of close relationships has been different. We dress differently. And the ways we’ve earned a living have been different. All three of us love nothing more than helping other people, not in superficial ways, in life changing ways. We hate conflict or confrontation. We’re creative. A fountain of ideas. We need plenty of ‘alone time’. We’ve each done a lot of self-work to shed the conditioning that takes us away from who we really are underneath. We’ve each been through varying degrees of trauma and nervous system issues which we’ve had to rise above. And, we have our challenges. Not knowing when to stop. Risk of burn-out. Waxing and waning enthusiasms. Waxing and waning energy. So many ideas and interests, it’s sometimes impossible to choose. Waves of self-doubt. At times, hopefully now in our past, crippling perfectionism. None of these traits or life experiences are exclusively INFP, of course, but because we share the same combination, when we talk about how we went about things, how we felt, what we couldn’t tolerate any more, we understand each other. Skool is full of really fab communities where people are finding common ground because of a shared approach, or because they all want to learn the same topic, or shared skills, hobbies, interests or professions.