Then he made some shitty videos (his words, not mine). And yesterday he won the week's 7-day leaderboard affiliate link challenge. @Chris Suckling is crushin' it! A lot of business advice is... vague, generic, "nice." But entrepreneurship is demanding, challenging, and complex. And none of us plop into this world knowing how to write high-converting About pages, emails, VSLs or [insert other marketing thing here]. The truth can make you pinch your 🍑 cheeks, flush your face cheeks 😳, and want to scream... but knowing what's really at play can save you MONTHS of wasted effort and frustration. It can even stop you from throwing in the towel right before your big breakthrough. Mollycoddling isn't helpful and doesn't move your needle. And yes, the truth can sting, but wouldn't you rather hear "Your headline tells me what you do. It doesn't tell me why I should care or what problem you solve." instead of "Your messaging needs to be more specific." ❓❓❓❓❓ So this is my promise to all who enter Funnel Forensics: No vague praise that feels good in the moment but doesn't tell you exactly what you need to do. Just a laser pointer at the holes, and clear steps to fix them. In just a few hours, I'll be giving some fish slaps to a few new willing subjects. Not the stinging kind that leave a mark for days, but the ones that snap you to attention and leave you feeling like you can actually make this crazy plan of yours work. Of course, I can't take all the credit for Chris' success: he's brilliant, driven, and did all the actual heavy lifting. But I like to think my little "fish slap" helped! To get your own (extremely pleasant I might add) fish slap, step inside Funnel Forensics, find the pinned post at the top of the community, drop a link to one thing you'd like no-BS feedback on, then show up at 12 eastern to receive your 🐟 slap.

It's probably not what you think. Join us inside Funnel Forensics for a live hotseat where you can get my two 👀 on your funnel and clarity on what the bottleneck is. Would love to see you and help you get sales rolling! Monday, June 1 12pm New York (EST) time 👉 Funnel Forensics

We're in a really weird phase of online business. A few years ago, most of us couldn't build a funnel if our life depended on it. Now we can build one in a weekend. - Website - Lead magnet - Email sequence - Course - Community - Sales page DONE AND DONE. Building out a working funnel isn't a timesuck anymore, but there's still a MASSIVE bottleneck that nobody sees: ❓Does any of it actually make sense? A funnel isn't just a collection of pretty, polished pages and emails that fire off without a hitch. AI can do that in a nanosecond - but humans are the ones taking the journey THROUGH that funnel. And the stunning Claude artifact you just hit publish on might well be pointing folks in the wrong direction. (And it's so freakin' confident in itself you don't even think twice.) 🙋‍♀️ Every step of your funnel, from Instagram post to Skool About page to classroom upgrade, should help a thinking, feeling human answer: "Is this relevant to ME?" "Can this help ME?" "Will this actually work for ME?" "Does this feel safe and aligned for ME?" Producing THINGS is very different from producing OUTCOMES. AI can generate the pages, but you still have to understand the psychology and the human you're making the pages for. That's the gap that Funnel Forensics fills. Come join us!

Go live and stay relevant AI should supplement your content not replace it. Check out Your Stage Live Community

Most members put their community link five or six lines down in the video description. Below the timestamps. Below the gear list. Below a row of hashtags. By the time a viewer reaches it, they've already decided whether to click anything, and the answer is usually no. Think of it like a shop window. The first two or three lines of a YouTube description are what someone reads before they tap "show more." Everything below that fold is the back room. Your community link belongs in the window, not the back room. The pinned comment works the same way. YouTube pins your comment above every response from every other person who's ever watched that video. It stays there permanently. It costs nothing. Most creators either leave it blank or pin something that doesn't ask for any action. That's a permanent placement - handed to you by the platform - going unused. Neither of these requires filming anything. Open YouTube Studio, go to your last ten videos, put the community link in line one of the description and pin a comment with a one-line reason to join. That's traffic you've already earned, working harder for you. If you're using YouTube to grow a Skool community and want to see what else is sitting unused in your channel, come and have a look at what we're working on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab