Let’s spread the love! IN THE COMMENTS BELOW…. For #FriendFriday, recommend a Skool group or program that is not yours that you think would be valuable for the group. Then, send your friend a message letting them know you mentioned them here. 😊 Provide context and not just the link, please.

Fridays, our brains are starting to think "weekend!" - which for some of us means shoving aside the client work for a bit, and getting to work ON our communities and businesses, rather than IN them. 🗓️ So for the month of January, inside of Funnel Forensics, we're doing drop-in Q+As from 3-4 pm Eastern. No pressure to stay the full hour (unless you want to hear other people's questions!) - just pop in, get what you need, then go implement! What are these Q+As about? Your marketing funnel. Whether you're building your first one, or tweaking an established one for the umpteenth time because it just isn't "working right" - you're welcome! We're about to start!

18 years ago I bought a disability insurance policy. As a single mom, I knew that if I couldn't work, my kiddos and I would be in for a very rough ride. Next year, that policy peters out..., and since I'm now also the sole provider for my mom, I started shopping around. Turns out, as you get older and make trips to your doctor for normal wear and tear things, the insurance companies share info. So the best policy I've currently been able to find is almost $200/month and excludes anything to do with my hip, back, or shoulder - all of which are currently fine, but have troubled me in the past 5 years. Seems kinda nuts. (Also feels like a total invasion of privacy, but I guess nothing's truly private anymore.) Especially since I work mostly from the couch 🤣 My saving grace... having an evergreen funnel that will function whether I'm upright or flat on my back. One that doesn't rely on me to be present and hustling for clients 100% of the time. One that I can dial up or down as needed. And one that allows me to say 🖕to the insurance snakes. If you haven't built your evergreen, passive (or semi so) income funnel yet, what's stopping you? If you've been trying to get it complete, where are you stuck? If you've caught yourself saying 2026 is the year I FINALLY get it working... then I'd love to invite you to join us in Funnel Forensics

What's one freebie in your sales funnel? How well is it performing? What's one thing you'd like it to do better? Today in Funnel Forensics we're helping each other get the most out of our lead magnets. So that they can truly serve both our audience AND our bottom line. Here's how it works: 1️⃣ You drop a link to your lead magnet with a little bit of context and one clear question 2️⃣ You go through someone else's opt-in process and answer their question 🌟 You get clarity on where your freebie is stalling 🌟 You help someone else get clear on where their freebie is missing the mark 🌟 Bonus: you might find a new unicorn client in the process! Can't wait to see your freebies!

For everyone who is curious, we have arrived safely at our destination. Thank you for all the well wishes, and welcome to all the new members who joined today - that was a wonderful surprise when I turned my phone back on! Happy holidays to you and your loved ones!