THIS IS WHY SOME SPACES JUST FEEL RIGHT (AND OTHERS DON’T) 🍷
PICTURE THIS (NAH REALLY, PICTURE IT) 🍷 🍻 🥤 You’re walking down your local high street. You’re not in a rush. You’re half present, half in your head, probably half scrolling cute dogs, on your phone, munching on a pasty, thinking about absolutely naff all and everything at the same time. And then… something makes you slow your step without you even realising you’ve done it. There’s this bar. You’ve either never seen it before or you’ve walked past it a hundred times and today it just… hits different. And you don’t think “wow what a strong brand identity” because like duh who actually thinks that in real life. (Well, unless you're on a brand research day, maybe hmmm) You think something more like… ooooh. Hang on. That looks like totes my vibe. What’s going on in there then? ⬆THIS IS THE CONTENT BIT (OBVS MAYBE NOT…) The bar literally stops you in your tracks. You don’t fully know why yet. It's just something about it. It’s a feeling. Maybe the lighting looks inviting. The sign feels a bit cheeky. There’s music leaking out. There’s laughter. There’s an energy that feels like “yeah… oooffff I’d probably like this place”. You just feel pulled without having to explain it. (You know what I am talking about right?) So you step a tad closer. Not committing. Not deciding anything yet. Just being a nosy Parker, please let's confess we ALL are… (just some of us will own up to not) You sneak a peek through the window. You scan the menu stuck on the wall. You read the chalkboard. And inside your head you’re muttering things like… yeah I like this a lot. oooooh this feels different. Ok this looks like my kind of shizzle. I don’t know why but I want to know more more more… ⬆ THIS IS THE COMMENT (SMALL BUT IMPORTANT) That diddy moment right there is the comment. Not a big a$$ declaration. Not “I’m in!”. Just interested. Curiosity. A tiny signal. A toe dipped in. Nothing OTT, but it totes matters. Then someone inside clocks you. Not in a salesy pounce-you way, pfffft to dat.