Someone close to me made a comment that momentarily made me question myself. It wasn’t the words themselves. It was how quickly they touched an old self-doubt I thought I had already outgrown. That’s the part we don’t talk about enough. You can study this work. Research it. Build a community around regulation and identity shifts. And still feel something hit deeper than expected. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐚𝐛𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬. It’s what you do next. Instead of reacting, defending, or shutting down, I paused. I asked myself: Why did that land? What belief did it touch? Is that belief still true? 𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐭𝐢𝐦𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐡𝐢𝐭𝐬 𝐲𝐨𝐮, 𝐩𝐚𝐮𝐬𝐞. 𝐍𝐚𝐦𝐞 𝐭𝐡𝐞 𝐟𝐞𝐞𝐥𝐢𝐧𝐠. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐛𝐞𝐥𝐢𝐞𝐟. 𝐃𝐞𝐜𝐢𝐝𝐞 𝐢𝐟 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐠𝐞𝐭𝐬 𝐭𝐨 𝐥𝐞𝐚𝐝. What do you do when you get triggered?

Sometimes we don’t just need new strategies… we need a mindset reset. Here’s the some truth bombing 💣: Sometimes results aren’t our fault. And sometimes… they are. Most of the time? We’re just getting in our own way. If you have a negative mindset around selling, that’s the bottleneck. Not your audience. Not the algorithm. Not the platform. You. If you genuinely have something that serves your people, then selling is a service. Period. It’s not money grabbing. It’s not gatekeeping. It’s not being “salesy.” It’s service. And that includes having clarity on what to sell and how to sell it. When you truly frame it that way, something shifts. You actually want to sell more—because you understand that selling equals helping. Now let me ground this in reality. Across 7 launches (and relaunches) on Skool—even when I had as few as 44 members—I’ve almost always sold at least one offer during a launch. (First and third launch? No sales. Yep. That happened.) It wasn’t luck. It was how I approached selling. I work the launch with confidence, a heart of service, and a commitment to finish the process—even when it feels uncomfortable. I stay flexible, but I don’t disappear. I complete the launch. And that completion builds trust. Because knowing what to sell isn’t enough. You also have to know how to walk people through the decision process in a clear, repeatable way. Here are some truths you need to understand about selling inside a community: • You need to hit all parts of the buyer journey—even if people don’t read every post. • Repetition builds clarity. You must repeat your offer details. • Consistency builds trust. • You might hear crickets… but people are watching. • Selling should feel normal in your community—including at the beginning. • Not everyone needs to buy—but everyone should know you have offers. • Selling is service—stop apologizing for it. • Their buy-in lets you help them at a deeper level (this is good for both of you). • You pay for this platform. You are not required to give everything away for free.