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Gents, just heard from Marcelo and wanted to pass this along right away. He's giving everyone a 10% OFF a full bottle from Olfactive Traveller (https://www.olfactivetraveller.com) — limited time only. Here's how to grab it: 👉 DM him on their Instagram page (@olfactivetraveller) and he'll send you a unique code. A couple quick notes: - The only thing excluded is the OT Traveller — everything else is on the table. - And if tariffs were on your mind, no worries — Marcelo handles that on his end, so the extra cost comes out to around $30. Super straightforward. It was a great call, and this is a solid bonus. Hope you grab it! 👊

Hey guys, Joe A. here with another one for ya’! So this next meetup is a pretty cool opportunity to talk with @Marcelo Oillataguerre , aka, The Niche Fragrance Collector, and since time will be limited, I personally don’t want to waste the moment asking the usual “what’s your favorite fragrance?” type of questions! Don’t get me wrong, favorite scent questions are fun. We all love hearing what someone with a serious nose reaches for. But when you’re talking to someone who has smelled deep into the niche world, traveled through a lot of brands, explored different styles and built a real point of view around fragrance, I think the better question is not just 'what do you like?' It’s more like 'how do you think about fragrance now?' Right now, one question I’m leaning toward is this: ----------“With niche fragrance becoming more mainstream and more expensive, what separates a truly artistic niche release from one that is just wearing the "costume" of niche?”---------- That one interests me because we are living in a strange fragrance era. Everything is “exclusive,” everything is “extrait,” everything has a dramatic bottle, a moody campaign and a price tag that looks like it comes with a monthly payment plan. But does that automatically make it art? Or are some brands just throwing on a velvet jacket and charging admission? The other question I’m considering is: ----------“After smelling as much as you have, what has changed the most about your own taste over the years?”---------- Because honestly, that might be the real collector question. Most of us start this hobby chasing compliments, performance, hype or whatever bottle the algorithm keeps shoving in our faces. But over time, your nose changes. Your patience changes. Your standards change. Sometimes the fragrance you've ignored two years ago becomes the one that finally makes sense! What say you, guys? If you only had a few minutes with a serious niche fragrance reviewer, what would you ask? Would you go for something practical, like underrated houses and buying advice, or would you ask something deeper about artistry, taste and the direction of the hobby? Conversely, what is one fragrance reviewer question you are absolutely tired of hearing? Love to hear from ya'!