Vibrant Leather Fragrance Review Size: 3.4 oz Retail Price: $65/ $39 on website (40% off) or buy two at $70 My Price: Free (Thanks Temu) Release Year: 2025 Perfumer: Purvi Jain; CEO of Sawai Fragrances & Merve Parfums Accords: Spicy, Woody, Leathery Fragrance Notes Top: Bergamot, Black Pepper, Rosemary Middle: Cedar, Citrus, Geranium Bottom: Ambergris, Leather, Musk Classification Type: Spicy, Amber, Oud — Artisinal Occasion: Evening / Daily wear (website suggestions) Season(s): Autumn/ Winter Audience: Unisex (leans more into masculine) Background on Merve Perfume: Founded in 2023 as the child of Sawai Fragrances, Merve takes its name from the French merveilleux—meaning marvelous—and reflects a vision of modern perfumery built on simplicity and high-quality raw materials. At its heart is the belief that life isn’t about ownership, but about savoring the small, profound moments that truly matter. These fragrances invite you to slow down, breathe deep, and appreciate the richness found in life’s simplest pleasures. Merve Parfums is led by CEO and master perfumer Purvi Jain, the granddaughter of Sawai Lai Jain, the founder of Sawai Fragrances. Building on her grandfather’s legacy, Purvi now carries that heritage forward while guiding both Sawai Fragrances and the newer houses of Merve Parfums and EZE Perfumes. Under her leadership, the tradition of craftsmanship continues while evolving into modern perfumery. My Take I received this yesterday after watching my Temu credit completely wipe out the full price. Merve Parfums is a bit of a social-media darling right now, and with the colder weather here in Silicon Valley, this leather release felt like the right pick. It’s definitely powerful. The first spray at 6 p.m. immediately reminded me of a fragrance I’ve never cared for; there’s a heaviness in the opening that strongly echoes Sauvage EDP, and it hit me in that immediate “scrunch my nose” kind of way. A little goes a very long way with this one.

Good Morning Frag Fam. We have made it to the halfway point, time to get over the hump. I have a very busy day ahead so I’m moving with purpose this morning. A quick reminder to hug the ones you love and cherish the moments you have with them because life is fleeting and tomorrow is never promised. My scent of the day is one that doesn’t seem to get the same hype from the house anymore, but it remains one of my personal favorites. Paragon by Initio Prives. This fragrance just checks all the boxes for me. It is beautifully sweet, woody, and spicy with a smooth, almost calming elegance that makes it easy to wear and appreciate throughout the day. Make it a great day fam.

Wearing this sample today… The first spray feels like pure Mediterranean sunlight - a vibrant burst of lemon and orange that’s bright, juicy and instantly uplifting. There’s a subtle touch of ginger and pepper underneath, giving the citrus a sparkling kick so it feels energetic rather than flat. It’s fresh, sharp and attention-grabbing without being harsh. As it settles, sea notes take centre stage, creating that salty ocean-breeze effect that makes the fragrance feel airy and coastal. The floral flower note adds a creamy smoothness that softens the citrus, while vetiver brings a dry, slightly earthy backbone that keeps everything balanced and masculine. It’s fresh but structured, never overly sweet or tropical. In the dry down, sea salt, white musk and amber blend into a clean, warm skin scent with a mineral edge. The salt enhances the coastal vibe, the musk keeps it smooth, and the amber gives it a soft golden warmth. Performance on me is strong — easily 8+ hours with noticeable projection early on. It leaves a fresh, salty-citrus trail that feels polished and effortlessly summery. Perfect for warm weather, holidays, or anytime I want to smell bright, refined and confident. Overall rating: 8.4/10 It’s on my hit list for the summer, so I quite possibly would purchase a full bottle BUT I am tempted to sample the Intense French Riviera first and see how that fairs, I have read there’s an overlap so I’m interested to try first.