1. Good niche, offer, and positioning 2. Creating goodwill 3. Generating sales calls 4. Delivering results

Synthesise me with your favourite GIF

- Teenagers - Students - Young men - Jobless - Beginner entrepreneurs

A few months ago something clicked in my head, and I understood the severity of the 'disjointed knowledge problem'. I recall painful years of grind and struggle, trying to avoid the shitty life I was on the trajectory towards. Yet no matter how hard I tried, I made no progress. It felt like something was stopping me. I now see that the thing stopping me wasn't external. It was internal. I didn't have the knowledge needed to understand which causes would lead to the effect I so desired. That caused me to waste a lot of time making no progress. And I can see clear pivot points in my life after consuming certain pieces of content. There's an obvious before/after, once someone had imparted their knowledge onto me. So why is there not a better, more efficient way to provide life-changing knowledge to the right people at the right time!? The internet has provided us the technology needed for this to happen. If someone knows the solution to a problem that I have, and the internet has provided the tech needed for that solution to be shared, WHY do I not know about it? Why are there billions of people suffering from problems that have simple solutions? I tried playing my part to solve this by creating my own YouTube channel. If it took me 10 months to learn a lesson, and I could share that with people in 10 minutes, what more value can I bring to this earth? But I soon realised that I was not enough. I don't know everything. In fact, I possess an infinitesimally small amount of the world's knowledge. That's why I created Synthesizer Skool. And I'm incredibly excited to announce we've just hit 1,000 members. Together, we have an absurd amount of power. And if we leverage that power in the right directions, I really believe we can make some magic. This might sound too hypey, but The Synthesizer Revolution is here! EDIT: We've now hit 2,000 members! Read my post about it here: https://www.skool.com/synthesizers/impact-income-fun

If you are focused on making content... But you don't have something to sell... Then obsess over every word in this post. It will save you years of pain. // As part of my job at Skool, I've been obsessing alongside Hormozi and Sam to help beginners make their first $3,000 - $10,000/month doing what they love. That's part of Skool's mission. I have access to the data of tens of thousands of beginners, so I can see patterns in what's working and what's not working. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 #𝟏 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐈 𝐬𝐞𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 𝐦𝐚𝐤𝐢𝐧𝐠: 𝐅𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐧 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐟𝐢𝐠𝐮𝐫𝐢𝐧𝐠 𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞. I call it the 'hope' technique: "Spend thousands of hours creating content, and hope there'll be a good way to monetize it in the future." This is costing beginners years of wasted progress. // There's two issues with this: First, it's hard and very slow to build an audience. Second, even if you do build the audience, it's normally hard to monetize unless done right. I know dozens of people who have 'broke influencer syndrome' - they have a massive audience but struggle to pay rent. If you don't think about money from day one, it's far too easy to build an audience that's impossible to monetize. I've been saying this for years: skool.com/synthesizers/if-your-goal-is-to-make-money-soon-dont-focus-on-building-an-audience // So here's what I'd do: Figure out monetization, THEN start making content. Seriously... Do not think about content until you figure out how to monetize. // You don't need millions of followers to make millions of dollars. 𝐘𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐟𝐞𝐰 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝𝐬 𝐛𝐮𝐜𝐤𝐬 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐞𝐯𝐞𝐧 𝐢𝐟 𝐲𝐨𝐮 𝐨𝐧𝐥𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐟𝐞𝐰 𝐡𝐮𝐧𝐝𝐫𝐞𝐝 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬/𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬. 𝐘𝐨𝐮 𝐣𝐮𝐬𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞. It’s easier to get a handful of people to pay you, than it is to get the attention of thousands. Figure out monetization, THEN start making content. // You can think about it like this...