This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week
A few months ago something clicked in my head, and I understood the severity of the 'disjointed knowledge problem'. I recall painful years of grind and struggle, trying to avoid the shitty life I was on the trajectory towards. Yet no matter how hard I tried, I made no progress. It felt like something was stopping me. I now see that the thing stopping me wasn't external. It was internal. I didn't have the knowledge needed to understand which causes would lead to the effect I so desired. That caused me to waste a lot of time making no progress. And I can see clear pivot points in my life after consuming certain pieces of content. There's an obvious before/after, once someone had imparted their knowledge onto me. So why is there not a better, more efficient way to provide life-changing knowledge to the right people at the right time!? The internet has provided us the technology needed for this to happen. If someone knows the solution to a problem that I have, and the internet has provided the tech needed for that solution to be shared, WHY do I not know about it? Why are there billions of people suffering from problems that have simple solutions? I tried playing my part to solve this by creating my own YouTube channel. If it took me 10 months to learn a lesson, and I could share that with people in 10 minutes, what more value can I bring to this earth? But I soon realised that I was not enough. I don't know everything. In fact, I possess an infinitesimally small amount of the world's knowledge. That's why I created Synthesizer Skool. And I'm incredibly excited to announce we've just hit 1,000 members. Together, we have an absurd amount of power. And if we leverage that power in the right directions, I really believe we can make some magic. This might sound too hypey, but The Synthesizer Revolution is here! EDIT: We've now hit 2,000 members! Read my post about it here: https://www.skool.com/synthesizers/impact-income-fun
There are A LOT of similarities between video games and this Great Online Game. Here are 3 insights that I picked up from spending 10,000 hours climbing the ranks of Runescape. For context: I was obsessed with Runescape from from ages 10 to 18. I played at least 2-4 hours/day - ideally (a lot) more. I climbed the leaderboard and eventually became rank 4 in the world for a skill known as "Firemaking." under the username: Trev_Frank Attached are a couple videos showing me firemaking (some 'fans' screen recorded me) to show how repetitive this process was - and how obsessed I was. Here are 3 lessons I learned which I'm now applying to the great online game of entrepreneurship. 1) You gotta do WHAT you love - and what you love is typically what you're good at. I loved fire making. I lit fires all day. & I thought I was the GOAT from day 1. Now, I love synthesizing. I love simplifying concepts and sharing them and I think I'm pretty good at it, too. 2) You gotta do it HOW you love. My process for firemaking was very simple. Here was my process for becoming rank 4 (edit: actually rank 3 - see in the comments) in the world which I followed for YEARS: - Run to the bank teller to withdrawal logs - Run to the far end of the screen - Light the logs - Run back to the bank teller - Repeat this same process for HOURS (you can see this in the video attached) Now, for synthesizing, my process looks like this: - Study successful people in my niche - Write out an insight - Record insight on video - Send viewers to a freebie (pdf or mini course) containing more insights - Study successful people in my paid program When you love the process, there's no procrastination, because you genuinely deep down enjoy doing it. (I love writing posts like this for example, so much so, so even if this all gets deleted, I won't care because I love writing it more than I love publishing it.) When it comes to dialling in your process, everyone has their own flow and ideal way of doing things.
I saw this on my YT homepage and was immediately hooked by the thumbnail (on 14/11/2022 - it's a split image of Mike Shake drawing a circle with Leon completing it). I thought it would be fun to pop my notes in a thread - Twitter style. LIVE as I'm watching through, haha Add anything if I do miss something! :)
5. Have courage to get worse. Often in our improvement journey, we tend to plateau, and we don't want to go back to failing. So we go back to what we used to do, because it is a risk to innovate. Being alone is painful.
6. Shift your identity. THIS IS MOST IMPORTANT. Self-image and identity -> believe in yourself. A lot of people tend to let their perception of themselves stop from achieving goals and even stop them from trying.
Last night, myself and a few friends from synthesiser skool, stayed up late making as many shorts as we could in one sitting while all on a call with each other. The point was obviously to gamify the content creation process (Inspired by the Minecraft speed run the week before) and it was a ton of fun! We currently are hoping to make it a regular thing, possibly every weekend, so instead of gaming nights, we have content creation nights! Going forward we'll probably be focusing on long form content instead of short form, as we believe it's more useful to get good at long form as opposed to short form. This year I've learnt that community is perhaps the most important part of setting and sticking to goals, as it makes the process much more enjoyable, plus you get held accountable. If you haven't already, make sure to connect with people in this community!
https://www.youtube.com/watch?v=aLt2bwKUd_Q&list=PL3nhp0rVLvhOpIeS7QgIuxSCXOJzHQhfJ&index=7 Cliff Weitzman shares his Cliff Notes. Tbh, I only watched one video (this one https://www.youtube.com/watch?v=XGTRa3iyjZw) and instantly subscribed because of 3 key reasons 1. He has real experience 2. He provides honest and fantastic advice 3. Cliff's on camera presence + editing is so damn awesome He's currently around 226 subscribers as of posting this recommendation and would like to see how
#Beware society's opinions Thanks Andrew for the strong reminder to really study and understand my opinions vs society's opinions! I feel like as a twenty-something who's been there done that with university and actively reading all these superstar stories of internet creators that made it big on YouTube/TikTok, I think that I've passively told high school students that they don't need to go to uni. But I haven't properly dived deep into this subject and I guess I'm speaking from a place where I have gotten my degrees. Here's to more learning (:
Before starting Amazon, Jeff Bezos drew this idea out on a napkin about how to grow Amazon community. This became the operating system behind everything that they do, even their AWS business. Not that secret I suppose, but definitely worth staring at for a bit.
#The Heart Of Content Creation says: to go viral, make something people really want, to stay consistent, make something you really want, and to go viral and stay consistent: Find the overlap. So last night I set the timer and spent 30 minutes scrolling through my entire YT library looking for the videos with the most views + the ones that were the most enjoyable to make... I think I found a potential overlap! Thanks Andrew.
#Take notes Quick sum up of the first 3 links above. 1. write notes small, concept oriented, and for yourself. and densely link them. 2. As a knowledge worker, your metric is number of evergreen notes per day 3. Don't give a F*ck about other people while note taking, it does more bad than good. Note: Meant to be a revision, I advice you read the above posts at least once, please don't try to take lazy shortcuts, your future self will suffer for that.