Jan '23 (edited) in Other
A Message To Consultants: Things are Changing
This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems.
In 2022 I:
  • Spent two days in LA with Sam Ovens (on track to become billionaire)
  • Spoke with Alex Hormozi ($200m/year portfolio)
  • Spoke (and worked) with MrBeast (130m subscribers)
  • Spoke with Cole Gordon ($2,000,000/month)
  • Met Bas Slot in Lisbon twice ($1,000,000/month)
My conclusion after all of this was simple:
This industry is changing…
The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind.
Watch these clips (5-10 mins) to spot the shift.
Watch those clips before reading on. They're short.
Here's how I see things changing:
  • Direct Response → Brand
  • Ads → Content
  • Selling → Giving
And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills.
You have to build a brand.
Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day).
I've made a:
  • 33 minute Loom video explaining this new model
  • 21 minute Loom video explaining how I got 600,000 subscribers using this model
  • Free course explaining how to build a great community
  • Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube
  • Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast
  • Google Doc explaining the content system that grows your audience in just two hours per week
But at the moment most of these resources aren’t public, and are scattered all over the place.
So I'm thinking about putting them all together in a free course.
Would you be interested in this?
Let me know by commenting a gif or an emoji and if a few Consultants are interested I'll create it and DM it to all Consultants who commented.
Andrew Kirby
A Message To Consultants: Things are Changing
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