How to Use Dark Psychology to Become a Master Facilitator Have you ever wondered how some BIG TIME facilitators can get a group of people to do anything they want, without them even realizing it? How they can make a boring workshop seem fun and engaging, or a difficult decision seem easy and obvious? How they can influence the group’s mood, behavior, and outcomes with just a few words and gestures? Don't you think there's a bit of Psychology involved? You know... I'm a big fan of psychology, especially the dark side of it. I've used it many times in my copywriting and marketing career to persuade and influence thousands of people to buy what I sell... ...Facilitation - the art of guiding a group of people through a process, helping them achieve their goals, solve their problems, or learn something new. It's a skill that can make you a lot of money, respect, and admiration in any field or industry. But... it's also a skill that requires a lot of finesse, tact, and cunning... You see... NOT everyone in a group is cooperative, motivated, or open-minded. Some people are stubborn, resistant, or hostile. Some people have hidden agendas, ulterior motives, or personal grudges. And some people are just plain stupid. 😅 (from my experience) That's why you need to know how to use dark psychology to manipulate and influence them to do what you want... ...Dark psychology - the study of the darker aspects of human behavior, such as deception, manipulation, coercion, and persuasion. It's based on understanding and exploiting the weaknesses, biases, and emotions of human psychology. By using this dark psychology techniques, you can easily get people to TRUST you, follow you, agree with you, or do what you want. Here are some of the dark psychology techniques that every facilitator MUST know: 1. The Halo Effect. This is the tendency of people to judge someone based on their first impression, and then assume that everything else about them is consistent with that impression.