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How to price?
Hello everyone, I've been thinking a lot about what type of services and workshops I want to provide, and one thing I have many doubts about is pricing. I recently listened to Jonathan's podcast where he talks about setting a day rate. That sounds very reasonable, specially considering I've had experience selling by hour of work (for design work) and it was very tricky to forecast how much a project should eventually cost. However, we do know that a 2 hours workshop can take up to a few days of actual work, counting briefing, planing and reporting. Imagine a 1 day or multiple days workshop. How do you price that? By package? As in, for example, a 1 day workshop would be more or less 4 days of work, therefore it would cost (day rate * 4)?
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New comment 2h ago
This is How I Get C-Level Clients
Discovering new clients doesn't always involve direct sales pitches. In fact, I've found that the best way to get new clients is not by trying hard to convince them. What does that mean? I've been working in the innovation business for 15 years. I know that it's crucial to keep making your product better by talking to customers regularly. For us who run workshops to help customers solve their problems, those problem-solving workshops are our products. So, to get new clients, I reach out to successful senior managers on LinkedIn, like C-Level, SVPs, and VPs. I ask if I can spend 15 minutes learning from them about how they solve problems inside their companies. If they agree, I curiously ask a lot of questions about their process. Why do I do this? - People like feeling important, like heroes. They like being asked for advice. So, I give them what they want, and that makes it more likely for them to say yes to my request. - Sometimes, they just tell me how they solve problems without asking me anything. That's okay - I still learn a lot. - Most times, they ask why I want to know. When I explain my approach, I often hear, "You didn't try to sell anything, but you've sold yourself perfectly." - Success! If you're interested in learning more, please feel free to ask below. PS: What's your approach to finding new clients?
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New comment 6h ago
Procrastinate a lot? Try this hack I learned last week!
Hey all! I know a lot of you struggle with procrastination, especially when it comes to marketing and sales ("just need one more month to perfect my website... THEN ill start my business!") If this is you, I think you'll enjoy the latest episode of my podcast, where I learned a pretty cool new productivity/success hack! You can find it on spotify, apple podcasts or wherever you listen to podcasts by typing in "The Unscheduled CEO" and just listen to the latest one! Here's a direct link if you somehow don't have a place you listen to podcasts :D https://open.substack.com/pub/howtobusiness/p/97-of-entrepreneurs-dont-know-this?r=wqyi5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Hope this is valuable to some of you! Cheers, Jonathan
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New comment 1d ago
First Proposal! Looking for a mentor
Hello! I just got my first request for a proposal. It's starting with strategy work, with a very clear outline of scope and hours. This will hopefully lead to workshops later in the fall. Would anyone be available for a quick mentoring chat, to help me navigate writing my first proposal? I want to make sure I'm not overlooking any major time or fee considerations! Many thanks for considering
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New comment 6d ago
How do you define your Facilitator Title for Linkedin?
Greetings Everyone, How do you describe your work? I want to incorporate a clear identifiable title for my LinkedIn headline. Is it just a Facilitator? Workshopper? etc
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New comment 6d ago
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