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@Mark Thompson This forum is attracting alot seasoned pros.....it's like we are returning back to the 2.0 version of what used to work (forums) as everyone sees the downside of FB owing your community....I see a trend happening.....
Hey Everyone! I'd love your feedback on headlines for the Kontent Engine Database. Which one do you like? If you have your own idea, drop it in the comments! would love to hear. Thanks for your help! 🙏
@Stephen G. Pope Alot of people who are very solution-aware (h/t to Gene Schwartz copywriting god) are rolling their eyes everytime they see the word Automating. So I kind of lean toward the 100+ pieces of content because it is very specific about the output (automating is about the input). "Automate 99% of This 5-Step Workflow to Produce 100+ Pieces of Content/Week" What about that. Let me know if you test it! - automate - 99% - 5 step - [x output] in [y] time many triggers!
@Stephen G. Pope Well I do come from a family of engineers lol (Father, brother, sister #1, sister #2, me first year but switched to Economics...alot good it did sense I ended up in a technical university for grad school..... I actually feel like this is an interesting niche....I feel like people with an engineering background think about this stuff as a system with inputs, outputs, failure points, system constraints, etc, workflow processes, etc that adds something to the mix!) Have you observed this?
Gosh...I feel like people doing business these days are sleeping on the fact that everyone is a "mass media company" if you want distribution = traffic and leads = sales. The issue is all these gurus telling people to start a business it's "easy" are still speaking the language of 20 years ago. A few years after google started do you know there were only approx 100,000 websites indexed? Now there are billions! With AI "pretty good" content is being distributed daily in the BILLIONS! The implication here is that everyone signing up to use the internet for business is signing up to be a media company (Gary V's famous quote comes to mind: "Everyone is a media business"). The old way 99.99% of SMBs are doing things - files all over the place locally, disorganization in cloud storage (most people don't know how to run queries on a database let alone store content in a database), still using email for partial file storage (ever search around for 30 mins for an image or file you *knew* someone sent you last week). Not only are things are over the place, it's complex to pass all that first party data between different applications so they can talk to it like an integrated whole. Just thinking out loud here and wondering who all else (besides Stephen!) has had this aha? Here's the link:
One of the greatest ways to grow your business fast is to find people in your industry who aren't doing as well as you (there are probably a few, even if you're struggling); and if you find out who has a good reputation, but isn't making any money, then you can probably take over their clients, their business, integrate it into yours incrementally. This might be a opportunity using your creator and marketing skills to significantly improve a company and its future either as a complete take over or profit share 👍 Just imagine if you can 2x 4x revenue or even better that is a serious turnaround. It might not even cost much to service these new clients; you can pay the company a share of the revenue generated by their clients, and they'll probably make more money doing nothing than they currently are by working themselves to death. These companies may already have some pretty good salesmen, who you can take, put out into the field, give them INCREDIBLY generous commissions for their first sale or first couple of sales. Have them bringing you more business, making their old company more money than it had made (cause you can do things more profitably), and everybody wins (more importantly, you grow your business 2-3 times). Even if you don't end up being a successful bidder, just the process of looking to buy another business will teach you so much about what they do, They'll answer so many questions (it's amazing what some businesses will open up to you if you're looking to buy), so even if you don't end up with the business, it DOES make sense to learn so much about the business, to learn so much about what other businesses are doing
Hi all, Creative and copy are creative and copy - whether it's for social media's "free" newsfeeds or to upload to social media ad management platforms. The only thing different is that the 1) cost structure is different and needs to be tracked2) the data collected is different (ROAS, CPL etc) 3) the technology used (example analytics tools, ad automation tools, ) is different - and all those data points need to be included in the Airtable DB. I'd love to hear from MEDIA BUYERS leveraging Airtable + Integrations for automation, simplification and scale! (minimal example of the kinds of things we can do connecting airtable w/ the APIs of the major social platforms.... don't necessarily need zaps if we can connect straight to the APIs - or am I missing something? COULD BE! ). Feedback welcome.
Hey everyone - a few weeks ago I made a post about using AI to create my own 'point of view' and how I struggled with this before using AI to achieve this. Since then, I've played around even more with AI and it has helped me frame out my content 'categories' and further refine what I talk about that is DIFFERENT versus everyone else! I made a video showing how I use AI to do this. I'm totally willing to share the prompts and the approach (note: one of my differentiators is that I think prompts are a commodity!). So here's the video - let me know your thoughts and questions. I appreciate your feedback as it helps me refine my messaging :)
@Steve Cary Hi Steve. Feel free to reach out on Telegram or WhatsApp if you ever want to strategize about this strategy. I did something similar with ChatGPT only it was a mix of my PERSONAL CONVERSATIONS with 1) Richard Koch, author of the book 80/20 Principle and Living the 80/20 Way; Perry Marshall's Unique Capability Test/Exercise and some of my own secret sauce. It involves gathering qualitative data through surveying people in your life. This is the first step of the prompt: "A person asked several people to describe them. I'm going to present the words used, line by line. After the word DONE, I want you to make an assessment about the person based on the words used to describe them. Do you have questions?....." This went on and on for about 1 hour ChatGPT digging deep. The session not only ended with suggestions about WHAT to do in terms of business strategy but WHO I should be interacting with and WHERE I should be (note/tip: have you ever struggled to get traction in one city or town, only to do the same activities in a different place and get 2x the results with 1/2 the effort? this is why....). My ex partner and I ran a podcast called the ACCESSIBLE AI podcast back in 2018 before AI was cool or hip. There are so many levels to this. Another pro hack is to use one LLM (ex Bard) to get feedback from another LLM (ChatGPT). Yep :) PS I tend to be literal and obsessed about this stuff. Moved from one city in North America to another in Europe (about to 'split test' living in the top 10 most expensive city in the world) because I actually did go to a technical university and miss actual field work or lab work - in other words, getting of the computer and trying these theories in real life. Real scientist back in the day would try the anecdotes on themselves before giving it to patients!
@Steve Cary Happy to. Via Email, Richard gave me away to do what I like to call ZOG-based decision-making about where I wanted to have my home(bases). He's a brilliant chap, too liquid I suppose to do alot of content marketing though so you have to hunt for his content - here's a great article - WHAT ARE YOUR HAPPINESS & ACHIEVEMENT ISLANDS? | HuffPost Impact
Hello ladies and gents! After a bit of research, I realized that there are a few different stages in the way most entrepreneurs/solopreneurs start investing in content creation (not referring to entrepreneurs and solopreneurs that content creation is their business e.g. Youtubers/TikTokers/Influencers): 1. They start by either writing content(whether long form or short form), OR they create a podcast or videos for YouTube/Livestream/Short form content, and last but not least some also grew through carousel posts/illustrations. In short, almost everyone starts by writing, recording audio, creating videos, graphic design, and/or illustrations. Usually, they have developed a skill for one of these and they feel comfortable doing one of these consistently without struggling or having to force themselves. They enjoy it and they can do it sustainably for a long period of time because it's fun. 2. Then they hire their first person part-time to help them optimize that process. Whether that's an editor, a sound engineer, a video editor, or even just a VA, usually that first person comes very part-time 1-1.5x day(s)/per week (5-10 hours per week) and helps them make the most of their time now that they've figured out something that works and they want to be more efficient and effective with their time. This most of the time costs between $200-1000/per month. 3. This is the stage I want to ask you for. This is where you start having some kind of system that helps you create more content than before. If for example during stage 1 you would invest 5-10 hours per week to create 3-5 pieces of content per week, during stage 2 you would invest approximately half the time for the same amount of pieces of content per week or slightly more but not much more. Stage 3 is when you've optimized a few things already and you've been doing this for at least a few months (for some it's already been a year or two) and now you've reached stage 3 where you have a more solid system, and maybe your person joins part-time 2-3 days a week or full time, or you maybe already have 2 people part-time (2 days a week). Now they help you create a lot more content. You go from 3-5 pieces of content to 10-30-50-60 pieces of content per week by leveraging their time, skills, and the system that you've built during the previous months. At this stage, from my experience, people pay anywhere between $1000-5000 per month having 1-2 people part-time (~15-30 hours/per week per person). This stage seems to be the one that if you crack and do it successfully is the one that can lead to the most upside and give you the freedom that you're seeking. This is the one that can take you anywhere between 10-50K per month in revenue and then it becomes a completely different game. For most people, this is the stage where a lot of shifts are happening and you start creating and living life from a whole different perspective. The purpose of this post is to ask you how much would you pay for a service that helps you achieve this. How much would this be worth to you? How much do you expect this to cost so that it's done successfully? Keep in mind that I wrote earlier that most people invest $1000-5000, but it doesn't mean that they do this successfully (the definition of success here being that they grow an audience while they are making at least 5 figures per month) 4. Stage 4 is when you bring on board someone that will manage all of this for you and maximize the quality and quantity of your content + it makes even more impact both in terms of how many people you reach, the growth of the brand, and following but also increased revenue. This is when Hormozi hired Caleb Ralston as a Brand Manager/Creative Director, or when Gary Vee assigned Andy Kraniak for a similar role. This is when you as the entrepreneur or consultant/coach/author focus on content creation only and your Brand Manager/Creative Director becomes the head of this operation. Your time is at full leverage and there is some kind of system in place and when you bring this person on board they multiply the already good results that you've been getting for some time. When you bring someone like this on board it can lead to 2x-20x ROI relatively quickly. It's not easy to attract someone like that though, and they need to be paid very generously. This is the result of stage 3 though. If you can get to stage 3 and put in the time, effort, and investment to get to stage 4, stage 4 becomes the beginning of something big. The beginning of starting to grow one of the biggest brands in your space. Stage 4 is still scratching the surface, it's the tip of the Iceberg when it comes down to what's possible, but a damm great place to be at because now you are there only to share your wisdom a few hours per week and almost everything else (it can be everything else if you want to give full creative control and decision making to your Brand Manager/Creative Director) is being managed and executed by your team.
@Jacob Zangel Hi Jacob. They can do this because they have a longer time line and they have cashflow from other areas. So they are playing a long game when it comes to the "Money in, money out" equation for their investments in content. From my detailed review of both of those chaps. they are very, very, very upfront about the fact that they got their first businesses profitable and positive cashflowing first. Then they started playing the long game. HORMOZI'S EXACT QUOTE from his $100M lead course "I made half my wealth fro paid ads, it's my favorite topic, but everyone asks me about content and I have only been doing it hard for about a year". Gary V "I got my original success from leveraging Google Adwords".
We're launching a new tool (internally) and thought maybe everyone would like access to it. In a nutshell—it's a library of creative content that can be used for inspiration to create, produce, and distribute more content for yourself. I'm using Airtable to capture everything → LOOK HERE. Why? We want to grow and create better content at higher volumes (easily). So we needed something to help us capture what we wanted to create and a way to document how to create it. Then our team could execute it. I've only added a few different pieces of content so far, the obvious stuff. But we'll start to add a lot more shortly as we document the creative stuff we'd like to try to help grow the business. We've been looking at a lot of successful creators and documenting some of their tactics. A couple of examples are... - The "Gary Vee" which represents taking long-form videos and breaking them into clips. - The famous "Twitter Pic" where people repurpose Twitter posts into images for other platforms. I've also added a few typical production workflows, like Podcast, Live show etc. Check it out HERE. Like the idea? comment "useful" in the comments so I know who you are! I may add it to the "Classroom" too.
I think it's useful. What might be interesting is a crowd sourced swipe file which is what this feels like. Of course a checklist of what makes a great example is useful (h/t to the book CHECKLIST MANIFESTO). For instance I have a several-years-old youtube-ads swipe file - quite useful..never thought to put it in Airtable but it's a good idea. In airtable the data from this file could be used as input into workflow when integrated with other apps - an additional benefit...
One of the areas I've struggled with, is creating a consistent or 'anchor' point of view that I could differentiate myself with. The challenge for me is that I would overthink this and there would be too many ideas in the ideas stage. It can be hard for me to dig down into the details on my own - I usually do better when I have a collaborator who I can work with. The solution that worked for me: I used AI to act as my collaborator and muse to help with this exercise. More than just a brainstorm, I was able to dig into the topic, dig deeper by providing inputs from my transcripts to build my 'brand voice' and center in on a point of view that I'm feeling good about. It reminded me that while it's easy to think about using AI tools marketing/sales/product etc - it's also very powerful to help unlock our creative minds! I consider myself a skilled AI person and use AI on a daily basis - but somehow forgot to think about AI helping me with my own internal blocks. I think the reason I wrote this is to remind myself to ask for help - even if it's asking AI for help!
The Bible lol. I don't want to step on anyone's toes but basically good messaging is all about establishing your own 'religion' with a set of commandments, you as the person who will lead people to the promise land, etc etc.....
@Steve Cary it was a private presentation.....the concept can be put to work just as I described it, ala: write down the top 10 commandments you believe in that, if followed, would move a person forward.... In all your messaging repeat them day in and day out, from different angles..... if you have 10 commandments and talk about each one in 5 different ways with a example...that approx 1 a week or 52 a year... damn let me get back to work! @Sean Mize said something similar to this years ago on a consulting call I booked with him lol