Gosh...I feel like people doing business these days are sleeping on the fact that everyone is a "mass media company" if you want distribution = traffic and leads = sales. The issue is all these gurus telling people to start a business it's "easy" are still speaking the language of 20 years ago. A few years after google started do you know there were only approx 100,000 websites indexed? Now there are billions! With AI "pretty good" content is being distributed daily in the BILLIONS! The implication here is that everyone signing up to use the internet for business is signing up to be a media company (Gary V's famous quote comes to mind: "Everyone is a media business"). The old way 99.99% of SMBs are doing things - files all over the place locally, disorganization in cloud storage (most people don't know how to run queries on a database let alone store content in a database), still using email for partial file storage (ever search around for 30 mins for an image or file you *knew* someone sent you last week). Not only are things are over the place, it's complex to pass all that first party data between different applications so they can talk to it like an integrated whole. Just thinking out loud here and wondering who all else (besides Stephen!) has had this aha? Here's the link:

Hi guys I am wondering what are your views on outsourcing tasks and how do you decide which tasks to outsource and which to stick with doing yourself?

~ For those who have been following my content advice in this community you probably saw my last post that shows you how to essentially make any viewer glued to your content in 3 pretty simple steps. This was one of my top performing posts and got a huge surge of engagement and positive feedback across all the platforms I posted it on. Here’s where I lied… Not a single word from the advice I posted was mine and was completed generated from Chat GPT! HOW CRAZY IS THAT?!?! I did this to show everyone how powerful A.I. models are especially if you know how to use it properly. So for the past 7 years I have been able to get creators over 8 Million followers combined & accumulated over 1.3 Billion views by showing them the correct strategies and systems to scale their content. One of these systems is using AI to systemize and scale all your content effectively. In my next post I will show you exactly everything you need to master AI LITERALLY EVERYTHING I'm not holding back. So make sure to follow me and stay up to do!

When I have a clip in descript and when I make a cut. Then I move the next bit in the frame the first clip seems to be linked and it moves to where I moved the other clip to. How can I unlink the 2 clips so that I can move the other without affecting the first clip? (I have spent about an hour trying to work without any luck!) I want to move the person on the right to the left that is green-screened to the left on the next clip.

You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone 🙂

What's one challenge or setback you've faced that ultimately made you stronger or more resilient?

~ Here’s The 3 Steps You Need To Take: ⬇️ ~ - Engaging Content from the Start: 1️⃣ - Hook your viewers within the first 10-15 seconds of the video. Use an intriguing question, a teaser of what's to come, or a visually captivating scene to grab their attention. - Introduce yourself and the purpose of the video early on, so viewers understand what to expect. - Maintain a clear and engaging narrative throughout the video to keep viewers interested. Quality Production and Editing: 2️⃣ - Ensure your video and audio quality is top-notch. Poor production quality can turn viewers away quickly. - Edit your videos to remove unnecessary pauses, long silences, or repetitive content. Keep the pacing engaging. - Use graphics, animations, and overlays to enhance the visual appeal and keep viewers visually engaged. - Interactive and Value-Driven Content: 3️⃣ - Encourage viewer interaction through questions, polls, or calls to action. Ask them to subscribe, like, or leave comments. - Provide value to your viewers by delivering informative, entertaining, or educational content that fulfills their expectations. - Keep an eye on your video analytics to identify drop-off points and work on improving those sections.

~ What is the best way to structure a script that does the following? ~ 1- Strategically hooks the audience in without sounding pushy or desperate 2- Retains the audience to watch the entirety of the video 3- And finally converts a high percentage of the audience to actually stick around and follow you ~ After analyzing countless hours of videos and doing deep dives into their structure I found the perfect formula that works for me. ~ Here Are The Steps You Need To Follow: ⬇️ 1- Hook- The hooks job is to breed curiosity into the viewer. An effective way of doing this is asking a question your target audience wants to know the answer to. Fitness Example: How you can eat any food you want without gaining weight? Another way is to create a list that addresses your target markets desire. Creator Example: Here are 3 ways to edit your videos for maximum viewer retention ——————————————————————- 2-Retain- Retention is not only to keep the audience watching but at its root should educate, entertain or inspire the audience based on which style you’re choosing. A really effective way of doing this is to structure your script with ~ 1- Lists 2- Tell stories 3- Create Steps - This works because the full payoff doesn’t come to the end with these formats 3-Reward-The reward is actually fulfilling the claim that the hook made. The person should feel like they really got something from the content you made. Pro tip: DON’T BE LIKE EVERYONE ELSE (give a unique perspective) If you enjoyed this post like it and comment your perspective below I would love to hear it!

Are you missing hidden opportunities to get FREE or low-cost marketing? I find that business owners always assume that they will need to pay to advertise everywhere but often some of the best opportunities are actually available for FREE or potentially you could even get paid for them. Trade journals, publications, and local newspapers are all looking to fill space so if you have something interesting to put in there, that could be a hidden opportunity for you, something you could use to increase the awareness of your name, brand, product, or service. As creators this is especially true don’t ignore the offline world there are many opportunities there a fewer people exploring them. This of course applies also to online sources as well such as blogs, news websites, and even those sites that curate content in your industry. Also things like being a podcast guest can be a massive boost to your reputation and brand on a local and national level. Provided you can deliver value without an obvious sales pitch all of these sources can be great places to improve your visibility, reach new audiences, and also greatly boost your reputation as an expert. My good friend @Sean Mize is the seen as the leading expert at writing great articles online. He built his success on being the top contributor to Ezine articles. This enabled him to become a leading light in the online community over many years. So on a local level you could become the expert in your field relatively easily.Why not look at more areas for your content you might be pleasantly surprised how sought after it becomes.

~ People are always looking for quick hacks and FADs that’s will get them an increase in viewership. As you probably know these things have minimal to no impact at all in your long term growth as a creator. So the question is this. how can I increase the viewership and followers on my platforms and in my content in general? After being in this industry coming up on 7 years now I found 3 main strategies from the top creators in the world that allows them to dramatically increase their viewership consistently seemingly overnight. Here’s what you need to do: ~ 1- Culture: Mixing culture and current events into your content while still applying your expertise on the topic will explode your reach. Why? People are attracted the things that are happening in real time and want different perspectives on it. 2- Mass Market Appeal: This basically means when creating content you don’t want to be super niche all the time. You can broaden your content while still being within the market you’re targeting. Example - if you’re a dentist and that’s what you primarily speak about you’re limiting your reach. But if you can broaden the topic of your content by discussing general Doctor questions this will exponentially increase your viewers. *note: you want the ratio to be around 1:5 this way you’re still maintaining your content around being a dentist as your main focus 3- Collaborations - Start inviting guests that have a same or very similar target audience as you. Incorporate them into your content. * You can do this by: ~ - Making a podcast style interview - Making a day in the life vlog with them - Discussing similar topics together - Asking them to share their story - Etc… (See what others are doing a model the styles) After you guys filmed the content together you can post the clips on your social pages and tag each other so both you guys can increase your viewership. Pro Tip: Collaborating with smaller creators (Around 10% Smaller) actually increases the follower conversion because they see you have a bigger audience which psychologically means you have more value. (Social Proof)

This has been working pretty well for me...and helping me make 30-65 clips from each 1 hour podcast I do (currently I don't have a team). I go through and edit each podcast episode in Descript - as I'm editing, I pay attention to segments I think would make good short form clips, and I highlight them as I go. It's helpful to use alternating colors for each highlight, so the next step is easier. Then when finished editing, I use the "copy all highlights" feature and paste them into a new composition. That composition is then just made up of all my highlights (aka my clips). - I call it "All Clips" From there - I open up the "all clips" composition -- switch over to vertical Aspect ratio, highlight each clip and create a new composition with them. For now, I create unique compositions for each clip. I'm thinking of testing using "Markers" in the All Clips composition so I can name them all in one place and then just export them all in one movement by exporting "by markers". But I haven't tested that yet.

Hey everyone - a few weeks ago I made a post about using AI to create my own 'point of view' and how I struggled with this before using AI to achieve this. Since then, I've played around even more with AI and it has helped me frame out my content 'categories' and further refine what I talk about that is DIFFERENT versus everyone else! I made a video showing how I use AI to do this. I'm totally willing to share the prompts and the approach (note: one of my differentiators is that I think prompts are a commodity!). So here's the video - let me know your thoughts and questions. I appreciate your feedback as it helps me refine my messaging :)

In the weekly call for the Kontent Accelerator today, I promised to share an old video to demonstrate how anyone could get better. so here we go! Looking back I was pretty stiff! @Loran Simon @Loran Simon @Lawrence Mansell

Does the paid program also teach how to automatically create videos with captions, etc. based on text, blog URL or ChatGPT input? Currently using vidon.AI for that, which creates videos in 3 sizes: horizontal, square and vertical.

We're launching a new tool (internally) and thought maybe everyone would like access to it. In a nutshell—it's a library of creative content that can be used for inspiration to create, produce, and distribute more content for yourself. I'm using Airtable to capture everything → LOOK HERE. Why? We want to grow and create better content at higher volumes (easily). So we needed something to help us capture what we wanted to create and a way to document how to create it. Then our team could execute it. I've only added a few different pieces of content so far, the obvious stuff. But we'll start to add a lot more shortly as we document the creative stuff we'd like to try to help grow the business. We've been looking at a lot of successful creators and documenting some of their tactics. A couple of examples are... - The "Gary Vee" which represents taking long-form videos and breaking them into clips. - The famous "Twitter Pic" where people repurpose Twitter posts into images for other platforms. I've also added a few typical production workflows, like Podcast, Live show etc. Check it out HERE. Like the idea? comment "useful" in the comments so I know who you are! I may add it to the "Classroom" too.

I show you step-by-step how I get a lot of editors to come to me as opposed to spending time searching for them. This is a response to @Jacob Zangel and @Trey Tanella who asked me how I hire my editors and thought it would be useful for the rest of the community. Here are the groups I use: https://www.facebook.com/groups/419711328203538/ https://www.facebook.com/groups/videoeditorsphils/ https://www.facebook.com/groups/591129660989608/ https://discord.gg/hvhvhCav The form builder I use: https://tally.so/ I can also send you this list of editors so you can contact them yourself if you want. I also have a shortlist of qualified editors I've worked with in the past that I can pass along to you. Just send me a message!

The YouTube algorithm works for homepage recommendations by considering three key factors: - personalization - performance - satisfaction. 1. Personalization: This facet involves analyzing a user's viewing habits, especially the channels they are subscribed to. For instance, if a person watches an Alex Harmozi video, the algorithm identifies other videos that have been watched by viewers of Alex Harmozi. YouTube then ranks these related videos and generates a list of potentially interesting content for the viewer. 2. Performance: YouTube collects real-time data on how a video is performing. It tracks whether the viewer regularly watches content from a particular channel and observes how similar users react to the video. This includes metrics such as: - Did the viewer click on the video? - How long did they watch it? - Did they like or dislike it? - Did they click "not interested"? - Did they scroll past it? 3. Satisfaction: Not all watch time is equal in value. To evaluate satisfaction, YouTube conducts surveys and feedback mechanisms. This helps gauge how enjoyable and satisfying a video is to the viewer. All of these elements work together to determine which video is presented to a user on their homepage. The algorithm's goal is to provide a personalized and enjoyable experience by suggesting videos that align with the viewer's interests and preferences. I got this info from YouTube employee "TODD" who works in the YouTube recommendations system and I hope this will help you to understand YouTube better

Just made a 22-minute video that documents how I generated $44K in just 18 days during the new Kontent Engine DB v2.0 (KEDB) launch. A lot of people liked the videos so I made it into a course that also provides: - A Free 14-day Trial to Skool - A Skool Set-Up Checklist - TWO Zapier automations KEDB has an interesting model as it didn't require a lot of sales calls—most of the orders were purchased without any communication or questions from the buyer. In the video I cover: - How I set up Skool (free/public) - The funnel I use (and the tech behind it) - How I generate traffic (platforms, types of content & the automated system) - The 2 posts I made (email list and Skool) The added resources in the course will help you copy the basic structure pretty easily. Happy to answer questions or go deeper on topics if you have questions, just drop them in the comments below. Here is → THE COURSE LINK

Hey all! Hoping I could get feedback on the scripts I’m working on. These are what I’ve come up with after going through the initial lessons. @Stephen G. Pope , would I just read these directly into camera and that’s it? I may throw relevant broll over it, but not sure if I need to more. Thanks! Problem Aware 1. If you're a busy Saas company and need more video content, Then you should turn your software demos and into a trail of breadcrumbs that bring qualified leads to your website. 2. If you are spending too much time on 1:1 demos and need a better way to convert your leads, then Create an engaging demo that gets cut into mulitple short clips. Use these short clips as breadcrumbs that will convert leads into sales without sacrificing your time. Agitation: 1. If you’re a SaaS founder and want to convert more sales with software demos, Then stop relying on one of 1:1 sessions. Instead, partner with a creator who can create the outline, record the video, and create multiple outputs for a mini social campaign. Solutions: 1. Here's how you can turn your software demos into a content pillar. Write your outline for your presentation with the intention to pull multiple short clips. Then hire a content specialist that can organize your clips in one place and distribute them across all social platforms.  All you need to do is show up, and record your demo! The content will be edited and distributed without sacrificing your time.

Where are you from: Originally from Texas but have been living abroad for 20 years, now we are based in Bogota, Colombia (South America) and have a content production studio here for "nearshore" services for USA companies. What are you working on: https://viralmedia.studio/ we have a 2k sqt studio with mini-studios to produce short-form video content in English, Spanish, Portg. etc. We offer CaaS Services at a discount. What immediate help do you need: Looking to automate our production, sales flows, account onboarding and our physical shooting pre-post production. Thanks everyone, great group!

A few days ago Andrew Kirby (650,000 subs on YouTube) posted part of his speech that he did at a $50K mastermind. He talks a lot about content and why it's the future of growing a business. It's a great talk and I encourage you to watch it. It's the same reason I'm all in on content.

I spent couple days analyzing top educational creators and found a fundamental video structure they use that keeps us hooked throughout the video. This structure is composed of four essential parts: - Intro: 1. Present a relatable problem. 2. Explain how this video can benefit the viewer. - Act 1: Problem 1. Dive into an explanation of the problem. 2. Share how this problem personally affected the creator. - Act 2: Solution 1. Discover the solution. 2. Explain the solution using a clear and concise list format: - Solution 1 - Solution 2 - Solution 3 - Solution 4 - Act 3: Conclusion 1. Bring it all together in the conclusion. 2. Highlight how these solutions transformed the creator's life or resolved the problem. i hope this was helpful

Hi everyone, Just joined this community and looking forward to learning from you! With my team, we are building a tool that uses Large Language Models (LLMs) such as ChatGPTs to automate content generation and posting it on any platform. Let me know what your pain points in the content generation space are and I'll be happy to have a chat with you.

I am currently doing a 10 days content challenge using Descript+Camo with Macbook+iPhone camera combination. But the issue is, I need to record face video separately and screen recording video separately. I found Camtasia has this feature to put camera and screen recording in separate layers so I can keep switching between both perspectives back and forth as required. But I don't want to use two or three editing recording software. Any hacks?

Hey Everyone, Save $1,000 (40%) on version 2 of the Kontent Engine DB if you pre-order by Aug 17th. Just $1,497 instead of $2,497. I've learned a lot by building (and perfecting) automated content systems over the past 2 years. I've also helped 150+ clients multiply their content output and productivity. Now I've taken all that experience to build version 2—the best version yet of this one-of-a-kind system. What's new? 1) It's quicker to install and easier to use. All thanks to a simpler Airtable interface and better training. We also added more sample workflows, content guidelines, and team SOPs. You can speed up adoption by taking these templates and dropping them into your team. Juan (a client)—recently tripled his content output (from 1 to 3 pieces/day) with 2 fewer video editors (in just 30 days of using the system). You can check out his story and 7 others RIGHT HERE. 2) I also added better support for written content, ChatGPT, and images/graphics. For tweets, blogs, and text posts. 3) We've also made improvements to auto-posting and analytics by switching to Metricool. It's easier to use compared to Ayrshare and it's much more cost-effective. But I'm also raising the price on August 17th because there is so much value here. Even version 1 was vastly undervalued (my clients told me so). But if you BUY NOW you'll get the old price of $1,497 and a FREE upgrade to version 2 when it comes out Wednesday. Act Now: Don't wait or you'll miss the chance to save $1,000 (40%). ​TAP HERE TO BUY​ Have any questions? reply back here and I'll give you a quick reply.

How would you go about creating a content strategy from scratch? What are your favorite resources that can help someone do it themselves even if they are not pro marketers and they are just starting out? Feel free to also share more advanced resources that can cater to more seasoned content creators. I'll start with the one that I'm guessing is the most relevant for our community:

Just a quick suggestion. I've started testing Placid.App and geez, this is solid to generate tons of post (image or video). The Airtabe integration is native which makes it super easy to get the final output link + file directly in the table. The templating is also easy to use.

One of the areas I've struggled with, is creating a consistent or 'anchor' point of view that I could differentiate myself with. The challenge for me is that I would overthink this and there would be too many ideas in the ideas stage. It can be hard for me to dig down into the details on my own - I usually do better when I have a collaborator who I can work with. The solution that worked for me: I used AI to act as my collaborator and muse to help with this exercise. More than just a brainstorm, I was able to dig into the topic, dig deeper by providing inputs from my transcripts to build my 'brand voice' and center in on a point of view that I'm feeling good about. It reminded me that while it's easy to think about using AI tools marketing/sales/product etc - it's also very powerful to help unlock our creative minds! I consider myself a skilled AI person and use AI on a daily basis - but somehow forgot to think about AI helping me with my own internal blocks. I think the reason I wrote this is to remind myself to ask for help - even if it's asking AI for help!

@Stephen G. Pope - how will the new changes in Airtable's plans and pricing affect what your DB solution?

For anyone how has clients that you need to get them to upload their videos into the KED, how do you have them go about doing that? Especially with the new system where we don't need event's anymore.