In the world of online marketing, one of the most commonly taught strategies is to be contrarian—to take an opposing view. This approach is powerful. It creates a compelling marketing message and can grab attention. But in the pursuit of being contrarian, there’s a dangerous trap that many fall into: trading one ignorance for another. The Trap of Contrarianism When you take a contrarian stance, you're often positioning yourself against an existing belief, claiming that the other side is wrong or ignorant. But if your opposing view is just as uninformed, you're no better off—and you may even come across as foolish. You risk becoming nothing more than the flip side of someone else’s flawed perspective. The key is not just to be contrarian for the sake of being different, but to identify real ignorance and counter it with actual truth. A well-formed contrarian stance isn't just about disagreeing—it’s about finding a deeper understanding that others may have missed. A Real-World Example: AI and Writing Since I work in the AI space, I see this all the time. Many writers and marketers attack AI-generated content, claiming that without a human touch, all AI-written content is worthless. There is some truth to that—right now, AI still requires human oversight to ensure quality. But this argument also exposes the ignorance of those making it. Yes, AI still needs human refinement today. But it won’t always. The trajectory of AI development is clear: it is improving rapidly, and soon it will be better than humans at many writing tasks. Those who build their entire marketing message around the idea that "AI content is garbage without a human" are setting themselves up for a reality check. Their argument isn’t rooted in long-term truth—it’s a short-term justification for their own value in the marketplace. If you want to make a strong argument, it has to hold up not just today, but in the future as well. Otherwise, you’re just swapping one form of ignorance for another.

Hoping this helps someone, it's not easy, keep going.

Just wanted to share it quickly. I ran a Skool community from early days of Skool when it was not open for public. Helped one company raise over $10mil through community building. Wrote for Forbes on the same. But it feels like I am not able to contribute to my potential. I feel there are two types of people in service: 1. Kings 2. Kingmakers. Kings play on the front. They are charming, fancy influence-worthy individuals who can lead the crowd towards a worthy goal. And there are kingmakers. Those who know how things work. Their talent lies in discovering Kings and turning ordinary ideas into real dreams. I remember the story of 2nd prime minister of India... He once said, there are two types of stones in Taj Mahal... The bright, white marblestones that everyone sees and admires. And there are foundation stones... deep burried in the ground that no one remembers. But without those stones there is no Tajmahal. I am finding joy lately in not being famous and helping people create great things instead. Not sure for how long I will admire it. I don't know if it is even a worthy goal to follow. But as as the first step in this direction (because my heart tells me to do so), I am writing a book called "Community Building Secrets". It will be available on Kindle. If you are building a community and you want to offer me initial feedback on it, please DM me. I will truly appreciate. If not, that is also fine. I truly appreciate you.

I wanted to share a project I'm working on. Why i am sharing, because about the Discussion making the the group more valuable. I want to make a video in the morning for a strategy impulse with WardleyMaps and Climatic Pattern. I use 3 News and discuss the Strategic Questions on this topic. The whole thing should run fully automatically. I want to start the cameras, focus and have a teleprompter, save it and rest is fully automated. Unfortunately, I didn't plan it as modular as Stephen, so I'm rebuilding it again. In detail, a lot to learn from Stephen about control of the workflows 1. selection of articles that I find exciting via Feedly - running 2. analysis of the articles with AI via Climatic Patterns - running 3. automatic creation of Google Slides - design was most of the work - running 4. automation of video creation with OBS and various cameras - I've done this before, automatic scene changer 5. save the video in a directory, Hazel brings the intro and outro via ffmpg - running 5.1 Build an audiogram, - i made this in the past - no problem 5.2 Podcast about the climatic pattern - no problem, but work 6. upload the video to youtube, and create a thumbnail with current date - thumbnails no problem - still have problems with the youtube upload 7. creation or upload of the PDF - no problem 8. scheduling via various channels Twitter, LinkedIN, etc. via VistaSocial 9. creating a website in Ghost with all the documents - no problem I must have forgotten something, at the moment I want to build the workflows in smaller units.

Full video tutorial and template: https://youtu.be/4WA5UAb6kOc Key points: 1/ The system starts when you add a new lead's website and title to Airtable. 2/ n8n gets this information and our scraper scrapes lead website for key details. 3/ The Research Agent uses Perplexity to gather specific industry insights. 4/ Another AI node then creates a custom outline for your lead's specific challenges. 5/ The Lead Magnet Creator takes the outline and builds a report showing how your services solve their problems. 6/ The Image Prompt tool makes relevant pictures for the report. 7/ Everything gets packaged into a professional PDF that looks custom-made. 8/ The final report gets saved back to Airtable connected to your lead. 9/ This entire process happens on autopilot with zero manual work from you.