Hey Academy, I added a FREE tier to the AI architects, come and hang if you're serious about learning AI and using it to build a business or become more efficient. I've got a quick start guide and I'll have other freebees too. If you've been thinking about joining the paid tier, just be aware the pricing is going up to $197 on 10/15. PLUS the annual subscription is $597 for a limited time — 40% off before it goes to $997 on Oct 15. First, some context on where this is headed. The AI space right now is dominated by a specific kind of noise. Agent swarms that run your business 24/7 doing nothing of real substance. Prompts and magic skills that replace an entire creative team (that aren't really that creative). On and on. It's misleading people. People end up building apps anyone could copy over a weekend, or you're so overwhelmed you build nothing at all, in fear whatever you today is gone tomorrow. Either way you end up burned out, working hard, consuming nonstop, with nothing real to show for it. And it all comes from the same place: a hype cycle that makes its money keeping you watching, not building. The opportunity is massive. But it takes more than a weekend — it takes understanding what actually works, what's noise, and where the real value is. I've spent 30 years building software. The last few months I went deep into the technical layers of AI development — agents, architecture, the stuff most creators skip because it doesn't make a good tweet. I came back with a much clearer picture of what's worth your time. So the direction is getting more focus. A new focused AI Strategy call on Friday, and content aimed at end results. Building real products, not hype demos. And bringing people together who want a realistic plan to take advantage of what's going on. Here's what's happening with pricing. The old $97/month price will go up to $197 Oct 15, and one more time a month after that. The annual subscription is $597 right now for a limited time — 40% off before it goes to $997 on Oct 15.