Gosh...I feel like people doing business these days are sleeping on the fact that everyone is a "mass media company" if you want distribution = traffic and leads = sales. The issue is all these gurus telling people to start a business it's "easy" are still speaking the language of 20 years ago. A few years after google started do you know there were only approx 100,000 websites indexed? Now there are billions! With AI "pretty good" content is being distributed daily in the BILLIONS! The implication here is that everyone signing up to use the internet for business is signing up to be a media company (Gary V's famous quote comes to mind: "Everyone is a media business"). The old way 99.99% of SMBs are doing things - files all over the place locally, disorganization in cloud storage (most people don't know how to run queries on a database let alone store content in a database), still using email for partial file storage (ever search around for 30 mins for an image or file you *knew* someone sent you last week). Not only are things are over the place, it's complex to pass all that first party data between different applications so they can talk to it like an integrated whole. Just thinking out loud here and wondering who all else (besides Stephen!) has had this aha? Here's the link:

Am I the only one who feels like there's lack of authenticity in content/marketing when you KNOW its automated. For example, when I receive an email blast and I KNOW it's not authentic or personalized to me i don't even open it. Anyone have any advice/tips on how to be more efficient using automation but not lack authenticity.

Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: • Level up by posting insights and thoughtful comments. • Help others level up by liking 👍 good posts and comments. • Be kind • If you need help, just ask the community 💪

Step 1- Start prioritizing short-form content & platforms (E.G. YouTube Shorts, Tiktok, Snapchat, Reels, and even Facebook) . . . Step 2- Direct all the traffic in the links in your bios on your short platforms to your YouTube channel. This is important because the goal is to build a strong following and the easiest way to do that is with longer-form content. Why? a) People can see more of your personality without being too scripted and connect with you on a real level. b) You get way more money with YouTube ad sense when people watch your longer content c) You can go in-depth into concepts and ideas unlike short-form where the value you provide is limited . . . Step 3- Collaborations - To maximize the traffic coming into your YouTube channel you want to find other social accounts that have a similar audience to you that also post similar content. Reach out to them and ask them to do a collaboration post. Here's the secret to successful collaborations. You actually want to collaborate with creators that have a smaller audience than you. Why? When their fan base sees your page they will automatically compare who they are originally following with your page. Once they see you have more followers social proof kicks in and you convert a much higher percentage than if you collaborate with someone that has a bigger audience.

Mayur pointed me to this AI video service. I'm blown away. It made a cool promo video for the Kontent Engine DB, and All I did was provide this simple prompt: "I've got a new product that can organize and automate the creation, production and distribution process for a content team" Then I told the AI the audience → Marketing teams And the feel → Minimal And the platform → YouTube I also made one small tweak to the script itself (which you can modify and it will rerender the video). I had it include a more specific problem statement. The original was a little generic (I wrote this out manually in their editor). I also include the tools by name, Airtable, Zapier, Google Drive, etc. I added this manually to the script as well. I probably added 10 to 15 words. And here is the end result. I could see fine tuning it a lot. I'm not blown away by the b-roll they used, but I think with the help of a real editor to fill in the video with real footage, it could be pretty cool. It's a cool headstart on the process. The main thing I noticed was that the AI spent most of the time articulating the problems and the possibility of a better future instead of features. Which I thought was interesting. Watch and let me know what you think in the comments!

When I have a clip in descript and when I make a cut. Then I move the next bit in the frame the first clip seems to be linked and it moves to where I moved the other clip to. How can I unlink the 2 clips so that I can move the other without affecting the first clip? (I have spent about an hour trying to work without any luck!) I want to move the person on the right to the left that is green-screened to the left on the next clip.

You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone 🙂

Hey Everyone! I'd love your feedback on headlines for the Kontent Engine Database. Which one do you like? If you have your own idea, drop it in the comments! would love to hear. Thanks for your help! 🙏

Hi all. Jane here. A Kenyan lady

Hi everyone, Let me know what you think! :) Thanks https://www.loom.com/share/e1ef51ba9d084dba9a750e87ec8dfed9?sid=9e4ccca6-7a14-4d8c-8cff-7329d35d4b60

Hey everyone I'm new here! Anyone please tell me can i learn about graphic Designing here? And you get certificate at the end or not?

Hi all, Creative and copy are creative and copy - whether it's for social media's "free" newsfeeds or to upload to social media ad management platforms. The only thing different is that the 1) cost structure is different and needs to be tracked2) the data collected is different (ROAS, CPL etc) 3) the technology used (example analytics tools, ad automation tools, ) is different - and all those data points need to be included in the Airtable DB. I'd love to hear from MEDIA BUYERS leveraging Airtable + Integrations for automation, simplification and scale! (minimal example of the kinds of things we can do connecting airtable w/ the APIs of the major social platforms.... don't necessarily need zaps if we can connect straight to the APIs - or am I missing something? COULD BE! ). Feedback welcome.

... and make shorts out of longer-form videos. Chat GPT Code I used: # Prompt for Assistant ## Objective: Cut down the provided video transcript into a single, short Instagram reel under 60 seconds. ## Rules: 1. Do NOT add any new text. 2. Do NOT alter any existing words (e.g., no pluralizing, no changing spelling). 3. Only cut down what exists in the original transcript. ## Instructions: - Consolidate the idea or ideas in the transcript for an Instagram reel aimed for under 60 seconds. - Strictly adhere to the rules. No exceptions.

This has been working pretty well for me...and helping me make 30-65 clips from each 1 hour podcast I do (currently I don't have a team). I go through and edit each podcast episode in Descript - as I'm editing, I pay attention to segments I think would make good short form clips, and I highlight them as I go. It's helpful to use alternating colors for each highlight, so the next step is easier. Then when finished editing, I use the "copy all highlights" feature and paste them into a new composition. That composition is then just made up of all my highlights (aka my clips). - I call it "All Clips" From there - I open up the "all clips" composition -- switch over to vertical Aspect ratio, highlight each clip and create a new composition with them. For now, I create unique compositions for each clip. I'm thinking of testing using "Markers" in the All Clips composition so I can name them all in one place and then just export them all in one movement by exporting "by markers". But I haven't tested that yet.

I was surprised to find that IG Stories required you to upload individual images instead of something like a PDF (with multiple images in it). Which really created a workflow nightmare for review/feedback and posting. So I set out to create an automated solution that removed all the pain points involved. It's pretty cool, I ended up using a PDF (for the majority of the workflow) and then used automation to break it into multiple images and then send those images (via a folder link) to the person who is posting. It could also be sent to an auto poster like Metricool if you wanted. I made a quick video on it here → https://bit.ly/46aj4AZ Would love your feedback.

Hey everyone - a few weeks ago I made a post about using AI to create my own 'point of view' and how I struggled with this before using AI to achieve this. Since then, I've played around even more with AI and it has helped me frame out my content 'categories' and further refine what I talk about that is DIFFERENT versus everyone else! I made a video showing how I use AI to do this. I'm totally willing to share the prompts and the approach (note: one of my differentiators is that I think prompts are a commodity!). So here's the video - let me know your thoughts and questions. I appreciate your feedback as it helps me refine my messaging :)

Hi, I'm trying to find an app that can auto send dm to people that comment on my posts with a specific word. I use manychat for IG but need to find something similar for Linkedin. Any suggestions?

Besides having a perfect method to manage a LOT of content in an ordered and structured way with The Content Engine, it's also important to have a Content Posting Strategy. For example: know what content to create exactly, for which platforms, and the posting frequencies. Youtube shorts? Youtube long form? TikTok? Facebook? Instagram? LinkedIn? Of course this differs per niche, but what could be a good posting strategy?

Hey @Stephen G. Pope , I have a question about your community setup/strategy. Hope it's okay to ask here. I see you offer free material/lessons here. And I see you have a paid product. The free lessons are released per level, which encourages people to be active in your community. I tested this in your community and it works. When I feel I want more, I feel the need to interact more, collect likes, etc. which is good. This model I can work with in my own community too. But is the paid material the same? Or does it have (many) more lessons? Obviously it gets harder to collect enough levels to get everything for free. And personally I think there should be a difference between free and paid. Can you please explain more about this? Thanks for offering a great community! Michel

In the weekly call for the Kontent Accelerator today, I promised to share an old video to demonstrate how anyone could get better. so here we go! Looking back I was pretty stiff! @Loran Simon @Loran Simon @Lawrence Mansell

Does the paid program also teach how to automatically create videos with captions, etc. based on text, blog URL or ChatGPT input? Currently using vidon.AI for that, which creates videos in 3 sizes: horizontal, square and vertical.

Hi, I'm really excited to be here, but feeling like a total newb at the moment...I upgraded my zapier last night and set up some automations (Following the steps in Stephen's Youtube videos - the google drive to airtable to youtube one, and then just the simple google drive to youtube one...they test fine but when I turn them on they haven't triggered automatically once. Is there something simple I'm missing? Thanks!

Hello ladies and gents! After a bit of research, I realized that there are a few different stages in the way most entrepreneurs/solopreneurs start investing in content creation (not referring to entrepreneurs and solopreneurs that content creation is their business e.g. Youtubers/TikTokers/Influencers): 1. They start by either writing content(whether long form or short form), OR they create a podcast or videos for YouTube/Livestream/Short form content, and last but not least some also grew through carousel posts/illustrations. In short, almost everyone starts by writing, recording audio, creating videos, graphic design, and/or illustrations. Usually, they have developed a skill for one of these and they feel comfortable doing one of these consistently without struggling or having to force themselves. They enjoy it and they can do it sustainably for a long period of time because it's fun. 2. Then they hire their first person part-time to help them optimize that process. Whether that's an editor, a sound engineer, a video editor, or even just a VA, usually that first person comes very part-time 1-1.5x day(s)/per week (5-10 hours per week) and helps them make the most of their time now that they've figured out something that works and they want to be more efficient and effective with their time. This most of the time costs between $200-1000/per month. 3. This is the stage I want to ask you for. This is where you start having some kind of system that helps you create more content than before. If for example during stage 1 you would invest 5-10 hours per week to create 3-5 pieces of content per week, during stage 2 you would invest approximately half the time for the same amount of pieces of content per week or slightly more but not much more. Stage 3 is when you've optimized a few things already and you've been doing this for at least a few months (for some it's already been a year or two) and now you've reached stage 3 where you have a more solid system, and maybe your person joins part-time 2-3 days a week or full time, or you maybe already have 2 people part-time (2 days a week). Now they help you create a lot more content. You go from 3-5 pieces of content to 10-30-50-60 pieces of content per week by leveraging their time, skills, and the system that you've built during the previous months. At this stage, from my experience, people pay anywhere between $1000-5000 per month having 1-2 people part-time (~15-30 hours/per week per person). This stage seems to be the one that if you crack and do it successfully is the one that can lead to the most upside and give you the freedom that you're seeking. This is the one that can take you anywhere between 10-50K per month in revenue and then it becomes a completely different game. For most people, this is the stage where a lot of shifts are happening and you start creating and living life from a whole different perspective. The purpose of this post is to ask you how much would you pay for a service that helps you achieve this. How much would this be worth to you? How much do you expect this to cost so that it's done successfully? Keep in mind that I wrote earlier that most people invest $1000-5000, but it doesn't mean that they do this successfully (the definition of success here being that they grow an audience while they are making at least 5 figures per month) 4. Stage 4 is when you bring on board someone that will manage all of this for you and maximize the quality and quantity of your content + it makes even more impact both in terms of how many people you reach, the growth of the brand, and following but also increased revenue. This is when Hormozi hired Caleb Ralston as a Brand Manager/Creative Director, or when Gary Vee assigned Andy Kraniak for a similar role. This is when you as the entrepreneur or consultant/coach/author focus on content creation only and your Brand Manager/Creative Director becomes the head of this operation. Your time is at full leverage and there is some kind of system in place and when you bring this person on board they multiply the already good results that you've been getting for some time. When you bring someone like this on board it can lead to 2x-20x ROI relatively quickly. It's not easy to attract someone like that though, and they need to be paid very generously. This is the result of stage 3 though. If you can get to stage 3 and put in the time, effort, and investment to get to stage 4, stage 4 becomes the beginning of something big. The beginning of starting to grow one of the biggest brands in your space. Stage 4 is still scratching the surface, it's the tip of the Iceberg when it comes down to what's possible, but a damm great place to be at because now you are there only to share your wisdom a few hours per week and almost everything else (it can be everything else if you want to give full creative control and decision making to your Brand Manager/Creative Director) is being managed and executed by your team.

I've shared my website link, and I'd appreciate it if you guys would share your feedback. https://www.muhmdhashir.com/ If you have any questions or need assistance or guidance, please do not hesitate to contact me. +923128675798

Hey! I've set up my Airtable using the Inbox > Processed zap. But now when I want to schedule things to Metricool, it wants me to have the original file in the record, which I don't have. (I guess it can't pull from a Drive link?) Is there a way to get this original file into Airtable without adding it manually AND as part of the initial import?

Breaking my head about this... I have a product in 3 levels. L1 = $97/mo. Dripped content L2 = $297/mo. Dripped content L3 = $997 one time payment. Access to everything. L1 is a basic course L2 contains L1 content + more tools, etc. L3 contains L1+L2 content + more, and access to all lessons at once.(if u want fast results). Setting up L1 is easy. But how to combine them with L2 and L3? How to set this up in Skool? 3 different communities? Or can I have 3 different classrooms?

We're launching a new tool (internally) and thought maybe everyone would like access to it. In a nutshell—it's a library of creative content that can be used for inspiration to create, produce, and distribute more content for yourself. I'm using Airtable to capture everything → LOOK HERE. Why? We want to grow and create better content at higher volumes (easily). So we needed something to help us capture what we wanted to create and a way to document how to create it. Then our team could execute it. I've only added a few different pieces of content so far, the obvious stuff. But we'll start to add a lot more shortly as we document the creative stuff we'd like to try to help grow the business. We've been looking at a lot of successful creators and documenting some of their tactics. A couple of examples are... - The "Gary Vee" which represents taking long-form videos and breaking them into clips. - The famous "Twitter Pic" where people repurpose Twitter posts into images for other platforms. I've also added a few typical production workflows, like Podcast, Live show etc. Check it out HERE. Like the idea? comment "useful" in the comments so I know who you are! I may add it to the "Classroom" too.

If I'm zapping client content from Airtable to a Metricool autolist... do I need a zap for each autolist, since the content is going to different platforms and lists? This is a lot of zaps and Airtable views lol. 10 clients each with 4 platforms and 2 autolists each platform... 🤯 anyone have any hacks for this?

" How to automatically STEP by STEP generate more appointments and sales by automating the process of collecting reviews from your satisfied customers. 𝗦𝘁𝗲𝗽 𝟭 - Customer purchases and is happy 𝗦𝘁𝗲𝗽 𝟮 - After approximately 1-hour a message (email or text) is sent confirming the client was happy with the experience & makes the first request for review 𝗦𝘁𝗲𝗽 𝟯 - Some clients will leave a review 𝗦𝘁𝗲𝗽 𝟰 - After 1 week send a message giving an unexpected bonus to the satisfied client. Once again and ask for them to leave a review (Do not make bonus conditional of review) 𝗦𝘁𝗲𝗽 𝟱 - After 1 week repeat step 4 𝗦𝘁𝗲𝗽 𝟲 After 2 weeks repeat step 4 By staying in touch with your new client at the time they are most likely to be happy and excited with your product or service you massively increase the chances of clients leaving your business a review. Also if for any reason your clients are unhappy it will give you an early opportunity to "𝘱𝘶𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘳𝘪𝘨𝘩𝘵" and therefore preventing negative reviews which can kill your reputation. Additionally, because you have a system that will bring a steady flow of reviews into your business you can use these reviews in your marketing which in turn will lock out your competitors but also will boost your rankings online. Just think of a virtually no-cost method of generating more and more clients which can run on autopilot bringing you a steady flow of new leads and appointments with your ideal clients.

I watched @Stephen G. Pope's video and subsequently mapped out my funnel and plan in FigJam. I was wondering, can I post my map here for feedback? TLDR: I'm building a funnel for a client and they have agreed to let me market my automation agency alongside their e-book. The client wants me to create content with AI tools (checkout InVideo AI - its great). I'm using the experience for a future case study to build my own agency funnels and products - hypersocialengine.com