Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (โ copy/paste template ๐) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: โข Level up by posting insights and thoughtful comments. โขย Help others level up by liking ๐ good posts and comments. โข Be kind โข If you need help, just ask the community ๐ช
If youโre struggling to hit $50K months, hereโs how Iโve been able to do it. First โ Quality content that resonates with your buyers. It doesnโt matter what advice you get from other people about social media, branding, content, hooks, CTAs. yada yada. All that really matters is you create content that resonates with your target audience. It only matters what THEY think. Second โ And if youโre producing content on organic channels most people drastically underestimate how much content they need to produce. I've been able to generate 50k months by building an efficient content machine that can easily produce 100 plus pieces of content per week (with a small team and only 2 hours of my time). (If you don't know me) Itโs built on Airtable, Zapier and Google Drive and it automates 99% of the content workflow. When you design a system that streamlines the entire process and organizes the content on a granular level (with each piece of content getting its own unique ID). Your ability to scale content distribution will give you a competitive edge over your competitors.
Yes I seriously need to get my workflow down. Iโve been learning and playing with Airtable. Itโs a bit of a chicken and egg situation as on a low budget so not sure can afford a good video editor yet but a good video editor would help me be able to afford him. What do you recommend for somebody on a budget in startup stage? Would be good if I could get an apprentice say or quit pro quo where they learn about ai and entrepreneurship in return but difficulty then is training them up or finding somebody reliable
Made a quick video that shows you how to create Twitter Image Carousels for LinkedIn and also Instgram right from a Google Doc. 100% automated. I show you how to create the image template in Placid and the Make(dot)com automation that turns each line in a google doc into a twitter image carousel (PDF or images). Take a look.
You may want to play with midjourney and ideogram and see what can be done and a free version of photoshop online is called photopea is money is an object. Ideogram is free for now. Itโs not graphic design but related. You could also check out the guy from Futur
Here is the context I have an ecommerce store I am building I want to have JPEG's with black background of images to display on the website that are smaller so take up less room and load faster then when the customer is ready I then combine corresponding transparent PNG files to be displayed on a mockup. To achieve this making use of Photoshop Actions Photoshop Scripting (Javascript) JSX Files PHP Shopify Liquid (I have a programmer doing this) Chat GPT 4 with Data Analysis Module This first video was where I wanted to experiment with Jpeg formats to see what combination of factors would work well with regards three factors 1. % reduction from 20 to 50% of original size 2. Jpeg quality level (Jpeg is a lossy compression method so quality determines the amount of loss you are happy with from 8 to 12) 3. Interpolation Method - there are various methods the image can be compressed. Here is a short video of creating the JSX file and then running it in Photoshop https://share.zight.com/nOuQ8RZ9 Here is my final code (with some additional comments) // Define the input file and output folder <- this is a comment var inputFile = new File("<Path to a file on my system>"); var outputFolder = new Folder("./JpegTest"); // If the output folder does not exist create it: if (!outputFolder.exists) { outputFolder.create(); } // Possible quality levels and interpolation methods var qualityLevels = [8, 9, 10, 11, 12]; var interpolationMethods = ["BICUBIC", "BICUBICSMOOTHER", "BICUBICSHARPER", "BILINEAR", "NEARESTNEIGHBOR"]; // Possible resize percentages var resizePercentages = [20, 30, 40, 50]; // Resize to 20%, 30%, 40%, 50% of the original size // Loop through quality levels, interpolation methods, and resize percentages for (var i = 0; i < qualityLevels.length; i++) { for (var j = 0; j < interpolationMethods.length; j++) { for (var k = 0; k < resizePercentages.length; k++) { // Open the file each time to start fresh
I did record a part two on loom but it defaulted to using my iPhone and very quiet. I was hoping to download and descript could salvage it but no download on free loom. I will see if a plugin works
Hey I'm Kristen I work with business owners to build websites that Attracts, Inspires, Captivates and Converts! I'm also a Mother, Entrepreneur and Hustler living an amazing life. I have been so fortunate to grow my business purely through the good-will of other recommending me but I KNOW the power of content creation and I'm just starting to dive deep in it! Tell me one thing about you and your business?
Well done getting lots of word of Mouth marketing as thatโs one of the best kinds whether itโs person to person or a great review. I got over 1500 x 5 star reviews across google facebook and Tripadvisor. An escape room and team building biz. Iโm now building businesses in Ai. Content marketing may possibly help you with a Dream 100 strategy where you get to work with your ideal customers perhaps.
@Kristen Blowfield we had it automated and ai played with different messages. A local company did even better and overtook me but I mainly ran weekends and they ran more rooms and every day so kinda expected. Tripadvisor had a thing called review express and yes set a target e. 5/10 good google reviews
Mainly things you donโt enjoy or not best use of your time. If your time is worth $100 and hour and you can get something done for $10 an hour then often makes sense to do it. There is a good book โwho not howโ by Dan Sullivan (was actually written by somebody else .. who not how in action).
@Bronson Wilson or accept you will have a degree of lack of quality/speed over you doing it in some cases but you get it off your plate and get more done b u leveraging others and in some fields you don't have the skills so others are far better to do it as have many years of training and experience. Also combining systems plus automation/ai and outsourcing can be powerful. I don't just want a programmer I want a programmer familiar with prompting with ai to get more done quicker
I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me ๐ข ๐ณ๐ฆ๐ง๐ฆ๐ณ๐ณ๐ข๐ญ ๐ช๐ด ๐ข๐ฏ ๐ช๐ฏ๐ฅ๐ช๐ท๐ช๐ฅ๐ถ๐ข๐ญ ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ๐ข๐ต๐ช๐ฐ๐ฏ ๐ง๐ณ๐ฐ๐ฎ ๐ฐ๐ฏ๐ฆ ๐ด๐ข๐ต๐ช๐ด๐ง๐ช๐ฆ๐ฅ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต ๐ต๐ฐ ๐ด๐ฐ๐ฎ๐ฆ๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ฌ๐ฏ๐ฐ๐ธ. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. ๐ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฉ๐ข๐ฏ๐ฅ ๐ช๐ด ๐ข ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฉ๐ข๐ต ๐ช๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฑ๐ถ๐ฃ๐ญ๐ช๐ค ๐ฅ๐ฐ๐ฎ๐ข๐ช๐ฏ on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.
i automated review gathering. We took photos and sent them to customers along with an easy way to review. My suggestion is you give one clear cta. In our case we typically targeted tripadvisor and we got Facebook and google anyway but sometimes would have a period where we get a lower ranking on google say so would target that for a while to get our scores up. I had just under 1000 x 5 star reviews when I sold. We also put photos on Facebook and had link to review there. The wording is also important and you can split test it. See if can pick up any useful tips from influence/presuasion to help increase results
I was reading an article yesterday in which it asked โdoes scarcity increase sales when selling services?โ. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then itโs probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and donโt make any exceptions. The WIGIG strategy (when itโs gone itโs gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! Iโd love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?
Scarcity is one of the weapons of influence discussed in Cialdinis book on persuasion and also a factor in a great book on copy by one of the top Agora bods. As youโve alluded to you can use the weapons ethically or not. You can have natural scarcity as for most entrepreneurs they have a limit on their time. You donโt serve people best by being overworked as having time to think is also important. A strong usp is also useful as you can then become a smaller category or category of one. If your an accountant then itโs easy for somebody to try and compare you on price but if your an expert on NFT accounting or you are an only fans accountant then you have a niche. The other usual bedfellow to scarcity is urgency. Why should they act now? For an accountant again usually that comes about when taxes fall due and itโs a mad dash but there can be all sorts of other natural things e.g. a change in the vat rates or for solicitors a new law coming in. For us itโs usually constantly preparing for iso audits .. either internal or external
You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone ๐
@Stephen G. Pope agree be great to learn more about it without feeling like itโs a massive daunting task of learning 5 new tools and paying for them and juggling them..
@Jeffrey Buoncristiano Iโd like to see more transition effects in descript. I did this final demo video for buildspace (max 90 seconds) in Descript. Yes Iโm amateur but you should have seen my first terrible 3 hour attempt. https://www.youtube.com/watch?v=X4QwAQYgyoU
Am I the only one who feels like there's lack of authenticity in content/marketing when you KNOW its automated. For example, when I receive an email blast and I KNOW it's not authentic or personalized to me i don't even open it. Anyone have any advice/tips on how to be more efficient using automation but not lack authenticity.
https://theaiconsultant.notion.site/Cialdini-s-Six-Weapons-of-Influence-AI-Edition-2287a62df2a54849bb3cc319fbe3a02c This was put together with help of Chat GPT, Bard, and Midjourney and Canva and Notion this evening (took about 4 hours in total as redid the prompts a couple of times and was checking out the veracity of studies/real life examples and amending if needed..). I expect if some norm (The large number who still haven't used AI) was working for a company and asked to write a report with graphics it would take better part of a week :) Does anybody have a neat way to add headings to images automatically?
Hi! I'm from Nigeria, and I'm working at a startup. I'm trying to figure out how effective content marketing will boost and grow my business. I'm glad to be here and learn from you.
@Lawrence Ayenopwa well it positions you as an authority. If you watch the videos in content area covered the shift to content to drive people to your biz. @Stephen G. Pope does this very successfully and generated 6 figures a month and is aiming for 7 and his automation helps do more content quicker and found more quality persuasive content = more money
This has been working pretty well for me...and helping me make 30-65 clips from each 1 hour podcast I do (currently I don't have a team). I go through and edit each podcast episode in Descript - as I'm editing, I pay attention to segments I think would make good short form clips, and I highlight them as I go. It's helpful to use alternating colors for each highlight, so the next step is easier. Then when finished editing, I use the "copy all highlights" feature and paste them into a new composition. That composition is then just made up of all my highlights (aka my clips). - I call it "All Clips" From there - I open up the "all clips" composition -- switch over to vertical Aspect ratio, highlight each clip and create a new composition with them. For now, I create unique compositions for each clip. I'm thinking of testing using "Markers" in the All Clips composition so I can name them all in one place and then just export them all in one movement by exporting "by markers". But I haven't tested that yet.