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If you’re struggling to hit $50K months, here’s how I’ve been able to do it. First → Quality content that resonates with your buyers. It doesn’t matter what advice you get from other people about social media, branding, content, hooks, CTAs. yada yada. All that really matters is you create content that resonates with your target audience. It only matters what THEY think. Second → And if you’re producing content on organic channels most people drastically underestimate how much content they need to produce. I've been able to generate 50k months by building an efficient content machine that can easily produce 100 plus pieces of content per week (with a small team and only 2 hours of my time). (If you don't know me) It’s built on Airtable, Zapier and Google Drive and it automates 99% of the content workflow. When you design a system that streamlines the entire process and organizes the content on a granular level (with each piece of content getting its own unique ID). Your ability to scale content distribution will give you a competitive edge over your competitors.
Yes I seriously need to get my workflow down. I’ve been learning and playing with Airtable. It’s a bit of a chicken and egg situation as on a low budget so not sure can afford a good video editor yet but a good video editor would help me be able to afford him. What do you recommend for somebody on a budget in startup stage? Would be good if I could get an apprentice say or quit pro quo where they learn about ai and entrepreneurship in return but difficulty then is training them up or finding somebody reliable
Made a quick video that shows you how to create Twitter Image Carousels for LinkedIn and also Instgram right from a Google Doc. 100% automated. I show you how to create the image template in Placid and the Make(dot)com automation that turns each line in a google doc into a twitter image carousel (PDF or images). Take a look.
You may want to play with midjourney and ideogram and see what can be done and a free version of photoshop online is called photopea is money is an object. Ideogram is free for now. It’s not graphic design but related. You could also check out the guy from Futur
Hey I'm Kristen I work with business owners to build websites that Attracts, Inspires, Captivates and Converts! I'm also a Mother, Entrepreneur and Hustler living an amazing life. I have been so fortunate to grow my business purely through the good-will of other recommending me but I KNOW the power of content creation and I'm just starting to dive deep in it! Tell me one thing about you and your business?
Well done getting lots of word of Mouth marketing as that’s one of the best kinds whether it’s person to person or a great review. I got over 1500 x 5 star reviews across google facebook and Tripadvisor. An escape room and team building biz. I’m now building businesses in Ai. Content marketing may possibly help you with a Dream 100 strategy where you get to work with your ideal customers perhaps.
@Kristen Blowfield we had it automated and ai played with different messages. A local company did even better and overtook me but I mainly ran weekends and they ran more rooms and every day so kinda expected. Tripadvisor had a thing called review express and yes set a target e. 5/10 good google reviews
Mainly things you don’t enjoy or not best use of your time. If your time is worth $100 and hour and you can get something done for $10 an hour then often makes sense to do it. There is a good book “who not how” by Dan Sullivan (was actually written by somebody else .. who not how in action).
@Bronson Wilson or accept you will have a degree of lack of quality/speed over you doing it in some cases but you get it off your plate and get more done b u leveraging others and in some fields you don't have the skills so others are far better to do it as have many years of training and experience. Also combining systems plus automation/ai and outsourcing can be powerful. I don't just want a programmer I want a programmer familiar with prompting with ai to get more done quicker
I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.
i automated review gathering. We took photos and sent them to customers along with an easy way to review. My suggestion is you give one clear cta. In our case we typically targeted tripadvisor and we got Facebook and google anyway but sometimes would have a period where we get a lower ranking on google say so would target that for a while to get our scores up. I had just under 1000 x 5 star reviews when I sold. We also put photos on Facebook and had link to review there. The wording is also important and you can split test it. See if can pick up any useful tips from influence/presuasion to help increase results
I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?
Scarcity is one of the weapons of influence discussed in Cialdinis book on persuasion and also a factor in a great book on copy by one of the top Agora bods. As you’ve alluded to you can use the weapons ethically or not. You can have natural scarcity as for most entrepreneurs they have a limit on their time. You don’t serve people best by being overworked as having time to think is also important. A strong usp is also useful as you can then become a smaller category or category of one. If your an accountant then it’s easy for somebody to try and compare you on price but if your an expert on NFT accounting or you are an only fans accountant then you have a niche. The other usual bedfellow to scarcity is urgency. Why should they act now? For an accountant again usually that comes about when taxes fall due and it’s a mad dash but there can be all sorts of other natural things e.g. a change in the vat rates or for solicitors a new law coming in. For us it’s usually constantly preparing for iso audits .. either internal or external
You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone 🙂
@Jeffrey Buoncristiano I’d like to see more transition effects in descript. I did this final demo video for buildspace (max 90 seconds) in Descript. Yes I’m amateur but you should have seen my first terrible 3 hour attempt. https://www.youtube.com/watch?v=X4QwAQYgyoU
Am I the only one who feels like there's lack of authenticity in content/marketing when you KNOW its automated. For example, when I receive an email blast and I KNOW it's not authentic or personalized to me i don't even open it. Anyone have any advice/tips on how to be more efficient using automation but not lack authenticity.
https://theaiconsultant.notion.site/Cialdini-s-Six-Weapons-of-Influence-AI-Edition-2287a62df2a54849bb3cc319fbe3a02c This was put together with help of Chat GPT, Bard, and Midjourney and Canva and Notion this evening (took about 4 hours in total as redid the prompts a couple of times and was checking out the veracity of studies/real life examples and amending if needed..). I expect if some norm (The large number who still haven't used AI) was working for a company and asked to write a report with graphics it would take better part of a week :) Does anybody have a neat way to add headings to images automatically?
@Lawrence Ayenopwa well it positions you as an authority. If you watch the videos in content area covered the shift to content to drive people to your biz. @Stephen G. Pope does this very successfully and generated 6 figures a month and is aiming for 7 and his automation helps do more content quicker and found more quality persuasive content = more money
This has been working pretty well for me...and helping me make 30-65 clips from each 1 hour podcast I do (currently I don't have a team). I go through and edit each podcast episode in Descript - as I'm editing, I pay attention to segments I think would make good short form clips, and I highlight them as I go. It's helpful to use alternating colors for each highlight, so the next step is easier. Then when finished editing, I use the "copy all highlights" feature and paste them into a new composition. That composition is then just made up of all my highlights (aka my clips). - I call it "All Clips" From there - I open up the "all clips" composition -- switch over to vertical Aspect ratio, highlight each clip and create a new composition with them. For now, I create unique compositions for each clip. I'm thinking of testing using "Markers" in the All Clips composition so I can name them all in one place and then just export them all in one movement by exporting "by markers". But I haven't tested that yet.