Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: • Level up by posting insights and thoughtful comments. • Help others level up by liking 👍 good posts and comments. • Be kind • If you need help, just ask the community 💪
Hey I'm Kristen I work with business owners to build websites that Attracts, Inspires, Captivates and Converts! I'm also a Mother, Entrepreneur and Hustler living an amazing life. I have been so fortunate to grow my business purely through the good-will of other recommending me but I KNOW the power of content creation and I'm just starting to dive deep in it! Tell me one thing about you and your business?
Value Creators, Every click, every notification, every "urgent" email is fighting for your most valuable asset: Your attention. In this fast paced world, it is not about time management anymore. It’s about guarding your focus in times of massive distractions. Every distraction you give in to costs you time, energy and momentum. Nowadays, I believe it's easier than ever to outperform your competition Because most entrepreneurs are so easily seduced by cheap dopamine. They can't discern the noise from the signal. But elite performers understand this – Our attention is finite. We only have a few “attention units” per day. Every time you get distracted at work, you waste 1 attention unit. And if your attention is your most valuable asset, then you want to treat it accordingly. So, how are you guarding your attention? PS: If you found this post valuable, let me know in the comments.
Hey Everyone! I'd love your feedback on headlines for the Kontent Engine Database. Which one do you like? If you have your own idea, drop it in the comments! would love to hear. Thanks for your help! 🙏
I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?
Step 1- Start prioritizing short-form content & platforms (E.G. YouTube Shorts, Tiktok, Snapchat, Reels, and even Facebook) . . . Step 2- Direct all the traffic in the links in your bios on your short platforms to your YouTube channel. This is important because the goal is to build a strong following and the easiest way to do that is with longer-form content. Why? a) People can see more of your personality without being too scripted and connect with you on a real level. b) You get way more money with YouTube ad sense when people watch your longer content c) You can go in-depth into concepts and ideas unlike short-form where the value you provide is limited . . . Step 3- Collaborations - To maximize the traffic coming into your YouTube channel you want to find other social accounts that have a similar audience to you that also post similar content. Reach out to them and ask them to do a collaboration post. Here's the secret to successful collaborations. You actually want to collaborate with creators that have a smaller audience than you. Why? When their fan base sees your page they will automatically compare who they are originally following with your page. Once they see you have more followers social proof kicks in and you convert a much higher percentage than if you collaborate with someone that has a bigger audience.
I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.
One of the greatest ways to grow your business fast is to find people in your industry who aren't doing as well as you (there are probably a few, even if you're struggling); and if you find out who has a good reputation, but isn't making any money, then you can probably take over their clients, their business, integrate it into yours incrementally. This might be a opportunity using your creator and marketing skills to significantly improve a company and its future either as a complete take over or profit share 👍 Just imagine if you can 2x 4x revenue or even better that is a serious turnaround. It might not even cost much to service these new clients; you can pay the company a share of the revenue generated by their clients, and they'll probably make more money doing nothing than they currently are by working themselves to death. These companies may already have some pretty good salesmen, who you can take, put out into the field, give them INCREDIBLY generous commissions for their first sale or first couple of sales. Have them bringing you more business, making their old company more money than it had made (cause you can do things more profitably), and everybody wins (more importantly, you grow your business 2-3 times). Even if you don't end up being a successful bidder, just the process of looking to buy another business will teach you so much about what they do, They'll answer so many questions (it's amazing what some businesses will open up to you if you're looking to buy), so even if you don't end up with the business, it DOES make sense to learn so much about the business, to learn so much about what other businesses are doing
... and make shorts out of longer-form videos. Chat GPT Code I used: # Prompt for Assistant ## Objective: Cut down the provided video transcript into a single, short Instagram reel under 60 seconds. ## Rules: 1. Do NOT add any new text. 2. Do NOT alter any existing words (e.g., no pluralizing, no changing spelling). 3. Only cut down what exists in the original transcript. ## Instructions: - Consolidate the idea or ideas in the transcript for an Instagram reel aimed for under 60 seconds. - Strictly adhere to the rules. No exceptions.
I have learned from 40 years of marketing these 4 reasons are some of the biggest for lack of success or failing to scale. 1. Lack of focus (Doing too many things at once) 2. Lack of clarity (Not knowing what you want to achieve) 3. Lack of accountability (Not having anyone to report to) - Why am I doing this? 4. Lack of systems (Not knowing what to do next) Master these 4 things and you’ll create a blueprint for success.
Have you ever created a product or service and it just bombed. You got very little engagement and few or no sales. Often the problem is not about the quality of your product or service and more about your message. It is not focussed on your ideal customer. Before you create a product do your research on the issues and problems your audience faces and then provide this audience your solution. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Make everything you do is about how you can alleviate their problems. The details of the method you utilise to deliver that result, in most cases will not sell your service or product. One really great method of selling a well targeted product to a warmed prospect is to create a story that brings to your client’s attention the potential negatives of not using your service and build on that "fear factor". Make sure firstly you do this with integrity and secondly, and be sure you actually have a genuine solution to the problems they highlight to you. By alleviating your clients concerns to their fears they will feel the relief of having you solve their problems for them. The questions you ask your client to determine what concerns they have will give you an insight into how to effectively frame your offer and services. You will find, the majority clients are less interested in the how you deliver the service (the mechanism) and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.
Two Reasons To Have A Follow Up Or Upsell Product After Getting A New Client Top marketers know one thing that so many less experienced seem to ignore or just never knew. These are two of many reasons why you should have a value stack of products and services. In other words more things you can sell to your client ideally at a time when they are in buying mode which is either at the time they purchase initially or when they are experiencing the results of your product or service. 1) You can invest more money to acquire a new client. Knowing that you have a good back-end sales system in place. If your profit on the initial sale only covers customer acquisition cost (or in some cases loss-making) a robust backend you can make the customer hugely profitable over time. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭 𝘢𝘥𝘰𝘱𝘵𝘦𝘥 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯. 2) You can retain your customer and ' lock out ' your competitors when you become the "one-stop shop" for your customer's needs you prevent your customer from potentially buying services from a competitor who may then offer them upsells or products you also sell
It requires a lot of investment to get a new client in any business. Client acquisition of new clients has probably never been harder and advertising costs are likely to cripple some businesses (don't let that be you or your clients). Counteract this expense by selling more to your existing customers. All you need to do to be able to sell more to existing clients is to nurture them before, during, and after the initial sale. It cost far less to add more tiers, products & services and sell these to your existing clients than it does to find new customers because, with an existing customer, you have already incurred the initial acquisition cost. This cost can be covered in most cases with additional upsells at the initial point of the original sale. When you have the right systems in place to continually nurture your existing customers, you can not only make upsells at the point of the initial sale but also by following up and making future sales. You have done the hard work initially to win over your customer's trust and faith in your company, provided you continue to serve them well a good percentage of customers periodically will continue to buy from you over many years. We call this the lifetime value of the customer or LTV. A backend sale is an easy sale to make because you have won your client's confidence. So selling them more additional products provided they precede or complement the initial sale is just providing excellent customer service. Let's imagine a customer buys a camera it would be very bad service not to remind the customer they might need spare batteries, memory cards, lenses, tripod, and bags and that's just at the point of sale. Imagine over time you build a relationship with this customer you might offer them training, webinars, books, courses, and much more. All these products and services are possibilities even if you don't stock the product yourself. You could either sell another company's product as an affiliate or alternatively you might use these additional products as part of an upgrade bundle add-on service.
Hey @Stephen G. Pope , I have a question about your community setup/strategy. Hope it's okay to ask here. I see you offer free material/lessons here. And I see you have a paid product. The free lessons are released per level, which encourages people to be active in your community. I tested this in your community and it works. When I feel I want more, I feel the need to interact more, collect likes, etc. which is good. This model I can work with in my own community too. But is the paid material the same? Or does it have (many) more lessons? Obviously it gets harder to collect enough levels to get everything for free. And personally I think there should be a difference between free and paid. Can you please explain more about this? Thanks for offering a great community! Michel
Who is in your dream 100? Are you ready to take your business to the next level? Well, have no fear because the Dream 100 strategy is here! And let me tell you, it's not your typical boring business plan - it's actually pretty fun! First things first, let's figure out who your ideal clients are. Do they have big budgets so can afford to spend big, or are they growing companies that have been growing well but might need a little push to seal the deal? Once you've got that figured out, it's time to dream big! It's your dream 100 after all. What kind of product or service are you looking to sell to your ideal clients, will you be looking at getting them in your pipeline with a low-cost sale initially or maybe a free incentive or a lead magnet? Then you'll be in the position to upsell, cross-sell, and even down-sell your other services and products. Are you Dream100 clients online only or do they own physical premises that you can visit? Now, here's where the magic happens it's what makes the Dream 100 strategy work. It's called the Pareto principle. We focus on a small group of ideal clients who can really take your business to the next level. You don't waste your time and resources on the rest. Keep in touch with them here and there, but don't go crazy over them. Instead, put your energy into getting the attention of the dream 100 clients that you really want. And guess what? You don't have to do it alone. Get some influential people to try your product or service and use their name to your advantage. It's all about that authority or social proof. If you already have testimonials from clients like your Dream 100 you can use those to enhance your authority as the expert in your niche. So this is where the pedal hits the metal. Pick 100 clients that you really want and make it your mission to get their attention every month. It's like a game! Even if none of them buy from you right away, you'll still be on their radar. And the best part? It's super cheap!
Hello ladies and gents! After a bit of research, I realized that there are a few different stages in the way most entrepreneurs/solopreneurs start investing in content creation (not referring to entrepreneurs and solopreneurs that content creation is their business e.g. Youtubers/TikTokers/Influencers): 1. They start by either writing content(whether long form or short form), OR they create a podcast or videos for YouTube/Livestream/Short form content, and last but not least some also grew through carousel posts/illustrations. In short, almost everyone starts by writing, recording audio, creating videos, graphic design, and/or illustrations. Usually, they have developed a skill for one of these and they feel comfortable doing one of these consistently without struggling or having to force themselves. They enjoy it and they can do it sustainably for a long period of time because it's fun. 2. Then they hire their first person part-time to help them optimize that process. Whether that's an editor, a sound engineer, a video editor, or even just a VA, usually that first person comes very part-time 1-1.5x day(s)/per week (5-10 hours per week) and helps them make the most of their time now that they've figured out something that works and they want to be more efficient and effective with their time. This most of the time costs between $200-1000/per month. 3. This is the stage I want to ask you for. This is where you start having some kind of system that helps you create more content than before. If for example during stage 1 you would invest 5-10 hours per week to create 3-5 pieces of content per week, during stage 2 you would invest approximately half the time for the same amount of pieces of content per week or slightly more but not much more. Stage 3 is when you've optimized a few things already and you've been doing this for at least a few months (for some it's already been a year or two) and now you've reached stage 3 where you have a more solid system, and maybe your person joins part-time 2-3 days a week or full time, or you maybe already have 2 people part-time (2 days a week). Now they help you create a lot more content. You go from 3-5 pieces of content to 10-30-50-60 pieces of content per week by leveraging their time, skills, and the system that you've built during the previous months. At this stage, from my experience, people pay anywhere between $1000-5000 per month having 1-2 people part-time (~15-30 hours/per week per person). This stage seems to be the one that if you crack and do it successfully is the one that can lead to the most upside and give you the freedom that you're seeking. This is the one that can take you anywhere between 10-50K per month in revenue and then it becomes a completely different game. For most people, this is the stage where a lot of shifts are happening and you start creating and living life from a whole different perspective. The purpose of this post is to ask you how much would you pay for a service that helps you achieve this. How much would this be worth to you? How much do you expect this to cost so that it's done successfully? Keep in mind that I wrote earlier that most people invest $1000-5000, but it doesn't mean that they do this successfully (the definition of success here being that they grow an audience while they are making at least 5 figures per month) 4. Stage 4 is when you bring on board someone that will manage all of this for you and maximize the quality and quantity of your content + it makes even more impact both in terms of how many people you reach, the growth of the brand, and following but also increased revenue. This is when Hormozi hired Caleb Ralston as a Brand Manager/Creative Director, or when Gary Vee assigned Andy Kraniak for a similar role. This is when you as the entrepreneur or consultant/coach/author focus on content creation only and your Brand Manager/Creative Director becomes the head of this operation. Your time is at full leverage and there is some kind of system in place and when you bring this person on board they multiply the already good results that you've been getting for some time. When you bring someone like this on board it can lead to 2x-20x ROI relatively quickly. It's not easy to attract someone like that though, and they need to be paid very generously. This is the result of stage 3 though. If you can get to stage 3 and put in the time, effort, and investment to get to stage 4, stage 4 becomes the beginning of something big. The beginning of starting to grow one of the biggest brands in your space. Stage 4 is still scratching the surface, it's the tip of the Iceberg when it comes down to what's possible, but a damm great place to be at because now you are there only to share your wisdom a few hours per week and almost everything else (it can be everything else if you want to give full creative control and decision making to your Brand Manager/Creative Director) is being managed and executed by your team.
I've shared my website link, and I'd appreciate it if you guys would share your feedback. https://www.muhmdhashir.com/ If you have any questions or need assistance or guidance, please do not hesitate to contact me. +923128675798
Strangely enough almost every business owner believes this but it’s probably not the case. What if you tell you that …. If you have been in their business for more than a couple of years you already have plenty of leads at the touch of a few buttons. Confused? Don’t be I am talking about your past (possibly dormant) and even current clients and prospects in your database. If you have been going for more than a couple of years you literally have an untapped GOLDMINE In fact, someone you have be in sold to, been in contact with just spoken with in the past is 60x more likely to buy from you again than someone you have never made contact with before. So why is that it’s because these people know, like, and trust you and possibly in some cases your team, But here’s the really good news that means it's going to be much easier to make new appointments and sales with these people. You just have to make them a great offer related to their original purchase, People you have either sold to or at least have expressed some interest in your products or services cost at least 5x less than acquiring a new prospect. When did you last contact your existing customers and make them a complimentary offer or even ask how things were going? This strategy puts instant income in your pocket and makes selling your other services much easier than getting new customers.
Breaking my head about this... I have a product in 3 levels. L1 = $97/mo. Dripped content L2 = $297/mo. Dripped content L3 = $997 one time payment. Access to everything. L1 is a basic course L2 contains L1 content + more tools, etc. L3 contains L1+L2 content + more, and access to all lessons at once.(if u want fast results). Setting up L1 is easy. But how to combine them with L2 and L3? How to set this up in Skool? 3 different communities? Or can I have 3 different classrooms?
I’m Muhmd Hashir, a passionate Graphic Designer, Animator, and Website Developer from Karachi, Pakistan. With a love for art and design, I specialize in creating visually striking and meaningful designs and websites that leave a lasting impression. The goal here is to gain more knowledge about digital Marketing and start implementing it in my professional career. Since I'm not new to this field, I am eager to learn more and more. You can also check my Portfolio website https://www.muhmdhashir.com/ I wish you all the Best of luck on this new journey of yours.
" How to automatically STEP by STEP generate more appointments and sales by automating the process of collecting reviews from your satisfied customers. 𝗦𝘁𝗲𝗽 𝟭 - Customer purchases and is happy 𝗦𝘁𝗲𝗽 𝟮 - After approximately 1-hour a message (email or text) is sent confirming the client was happy with the experience & makes the first request for review 𝗦𝘁𝗲𝗽 𝟯 - Some clients will leave a review 𝗦𝘁𝗲𝗽 𝟰 - After 1 week send a message giving an unexpected bonus to the satisfied client. Once again and ask for them to leave a review (Do not make bonus conditional of review) 𝗦𝘁𝗲𝗽 𝟱 - After 1 week repeat step 4 𝗦𝘁𝗲𝗽 𝟲 After 2 weeks repeat step 4 By staying in touch with your new client at the time they are most likely to be happy and excited with your product or service you massively increase the chances of clients leaving your business a review. Also if for any reason your clients are unhappy it will give you an early opportunity to "𝘱𝘶𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘳𝘪𝘨𝘩𝘵" and therefore preventing negative reviews which can kill your reputation. Additionally, because you have a system that will bring a steady flow of reviews into your business you can use these reviews in your marketing which in turn will lock out your competitors but also will boost your rankings online. Just think of a virtually no-cost method of generating more and more clients which can run on autopilot bringing you a steady flow of new leads and appointments with your ideal clients.
You client could not care less about you they are interested in what you can do for them , so don't talk about you and your achievements unless they are then qualified as to why that makes you the ideal person for them You can do this by detailing in your profile and calling out in your marketing who you can help and thereby prequalify those who are a good fit and might have need of your services (either now or in the future). Equally, you disqualify anyone who is not a good fit or can't benefit from your services. When you pique a client's interest even at this stage there is a very high possibility, provided you have correctly targeted your ideal customer & you can solve their problems they will end up making further inquiries on the phone or in possibly a text message or DM Your profile summary on any social media can potentially carry a lot of influence in helping a client decide whether they should buy or not. But always be aware that whilst you want to capture your prospect's attention you don't want to be hitting your prospects with a blatant sales pitch because that will just put your prospect off. Most people love to find solutions to problems so are happy to buy from you if you can help them but most people, don't like to be sold to. If you want to win your prospect over just provide them with some useful information about what you can do for them. Let them know that you 1) You understand their problem 2) You have a credible solution to that problem 3) Can demonstrate your ability to solve that problem 4) You provide them with social proof that you provide you with authority and credibility
I watched @Stephen G. Pope's video and subsequently mapped out my funnel and plan in FigJam. I was wondering, can I post my map here for feedback? TLDR: I'm building a funnel for a client and they have agreed to let me market my automation agency alongside their e-book. The client wants me to create content with AI tools (checkout InVideo AI - its great). I'm using the experience for a future case study to build my own agency funnels and products - hypersocialengine.com
When you offer risk reversal in your offer you make it easier for the customer to get to know you, like you, and trust you which means the barrier to entry is much lower. But there is one important thing not to forget to make sure the risk reversal is appropriate to the product or service you are providing so that the client sees it as something of value rather than a throwaway bolt-on. With some products or services getting your money back is the last of your worries if it fails so you then need to go one step further the classic 'if I don't deliver what I promise I won't charge you' doesn't really put the customer at ease because they will still perceive they are the ones taking the risk. In this case, you need to ensure as well as having a good risk reversal policy you also have testimonials and reviews. The reason is when you can demonstrate that you can provide the product or service you promise and that you have happy satisfied clients they will feel that if it can work for you it can work for me. There's a real difference between "satisfaction guaranteed" and spelling out the details of your risk reversal. Make it really part of your offer, and educate your clients on what you're doing for them, and what you will do to make it worth their while, and what you'll do if they don't believe it's worth their while. Use language that paints a picture of your client's situation in the future so say something like "𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘨𝘦𝘵 𝘵𝘩𝘦𝘴𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘵𝘩𝘦𝘯 𝘐 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘰𝘳 𝘥𝘦𝘴𝘦𝘳𝘷𝘦 𝘺𝘰𝘶𝘳 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘐'𝘭𝘭 𝘣𝘦 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘳𝘦𝘧𝘶𝘯𝘥 𝘪𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘺𝘰𝘶" Let me know what risk reversal you have built into your offers and maybe together we can all make them just that little bit more powerful and increase your conversions.
𝗦𝗲𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮 𝗯𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝗴𝗿𝗲𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 When you use automation say for example with a landing page to obtain the initial personal information from your customers you can easily customize messages and contact them for specific reasons without having to always pitch them. In general, you should only ever pitch a customer every six to ten messages. This doesn't mean you can't send a sequence of sales messages but just remember to deliver more value before you start trying to sell. If you have just managed to collect your customer's email or mobile phone number all you need to do is send a message or email out to them sometime shortly after making the initial sale. Ask them for their birthday and possibly any other important dates such as an important anniversary for example if appropriate. If suggest you should use a carefully worded email or text message saying something like " Can we get your birthday for our records because we'd like to celebrate with you on the day?" that way you can easily obtain this information (it might be nice to send then a simple acknowledgment and a gift or coupon of some sort. You can then either take them to a web form or they could just type in their birthday in reply to a text message you send them. Once you have their birthday in your follow-up system (CRM) you can follow up with them at the time of their birthday. You might like to also create an automated follow-up email sequence that starts a few days before their birthday. But remember, don't make the messages you send out feel too much like just an excuse to just sell, sell, sell. Be genuine and your customer will be so pleased you remembered their special day and may even contact you and buy from you. You could if you wanted send them a special birthday offer which is a limited one-time offer available during the week or month of their birthday only. It might be in the form of a dissolvable digital coupon or could be a web page with a built-in timer that expires on a specific date.
Upselling/ Down selling & Cross-selling opportunities for additional revenue most companies miss out on. A𝙨 𝙢𝙖𝙣𝙮 𝙖𝙨 𝟯𝟬% 𝙤𝙛 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙤𝙛𝙛𝙚𝙧𝙚𝙙 𝙖𝙣 𝙪𝙥𝙨𝙚𝙡𝙡 𝙬𝙞𝙡𝙡 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙩𝙖𝙠𝙚 𝙞𝙩? Some businesses might have a slightly higher average uptake rate than 30% and others could be lower, but how much additional income could that bring to your business if you used upsells or increased the frequency in which you used upsells? Remember that just because someone didn't take up your initial upsell offer this time that it should be rejected for future campaigns. Everyone has different circumstances, these are constantly changing so it's entirely possible someone who isn't a suitable buyer this month might possibly become a buyer in say 6 months or a year's time. Unless you know (with data to prove it) an offer doesn't work, or perhaps by its nature, it's a limited supply one-time event don't be afraid to run the same offer again in a few months' time. The key is to stay in regular touch with your client database through social media, email, text, and even phone. That way you increase future opportunities to sell again to your existing clients. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘂𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝗗𝗼𝘄𝗻𝘀𝗲𝗹𝗹𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗖𝗿𝗼𝘀𝘀-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗹𝗱. Upselling is asking "Do you want to supersize that?" and cross-selling is asking "Do you want fries with that?" both upselling and cross-selling are widely used in many industries but few marketers and business owners realize how powerful these methods can be and down-selling can be equally as valuable. Let's say you sell a $10,000 service for example it might be example a Mastermind Seminar or similar. Now not everyone will be able to attend the live event but they still might still be a good prospect for future events. Since they have shown some interest in the main offer, they are now qualified as a potential buyer for a video recording of the seminar or a home study course for say $1000. This down sell allows people who for various reasons still want the results of the event. even if they can't attend or can't afford the investment.